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N. America's 2007 Anime Market Pegged at US$2.8 Billion (Update 3)
posted on by Egan Loo
Characters goods made up US$2.5 billion, compared to DVDs' US$316 million
The Japan External Trade Organization (JETRO), a group affiliated with the Japanese government, reports in its March 30 "State of the Content Market in North America 2008-2009" white paper that the anime-related market in the region was worth US$2.829 billion (about 280 billion yen) in 2007. Wowmax Media used statistics from Nielsen VideoScan, NPD, and other sources in compiling this report for JETRO.
The anime-related market in North America was reportedly at its largest in 2003, when it stood at US$4.84 billion. The 2007 figure was over 40% smaller. Of that US$2.829 billion in 2007, character goods made up US$2.512 billion, while DVDs accounted for US$316 million. By contrast, the character goods market increased from 2006's US$2.41 billion to 2007's US$2.512 billion. The market for packaged videos and DVDs peaked in 2002, when it rose to US$415 million.
Source: animeanime.jp
Update:
Update 2:
| Year | ||||||||
|---|---|---|---|---|---|---|---|---|
| Product Category | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | Source |
| Character Goods | 4,100 | 3,937 | 4,450 | 2,940 | 2,600 | 2,410 | 2,512 | Each company's annual reports and financial data |
| VHS | 288 | 172 | 72 | 20 | 3 | 1 | - | Nielsen VideoScan |
| DVD | 56 | 243 | 316 | 326 | 368 | 374 | 316 | Nielsen VideoScan |
| Film | 17 | 8 | 2 | 21 | 5 | 0 | 1 | BoxOfficeMojo.com |
| Total | 4,461 | 4,360 | 4,840 | 3,307 | 2,976 | 2,785 | 2,829 | |
* In millions of U.S. dollars
Update 3:
30 Bestselling Japanese Anime DVD Titles in the United States in 2006
| Rank | Title | Distributor | Retail Price | Sales Ratio* |
|---|---|---|---|---|
| 1 | Final Fantasy VII: Advent Children | Sony Pictures Entertainment | 19.94 | 100 |
| 2 | Howl's Moving Castle | Disney/Buena Vista Home Video | 29.99 | 86 |
| 3 | Fullmetal Alchemist: The Movie - Conqueror of Shamballa | Navarre Corporation | 29.98 | 31 |
| 4 | Pokémon: Lucario and the Mystery of Mew | Viz Media | 19.98 | 23 |
| 5 | Dragon Ball Z: Fusion Reborn | Navarre Corporation | 29.98 | 22 |
| 6 | My Neighbor Totoro | Disney/Buena Vista Home Video | 29.99 | 20 |
| 7 | InuYasha the Movie 4: Fire on the Mystic Island | Viz Media | 24.98 | 19 |
| 8 | Evangelion Platinium Complete Collection | ADV Films | 89.98 | 19 |
| 9 | Dragon Ball Z Movie 13: Wrath of the Dragon | Navarre Corporation | 24.98 | 18 |
| 10 | Spirited Away | Disney/Buena Vista Home Video | 29.99 | 17 |
| 11 | Princess Mononoke | Disney/Buena Vista Home Video | 22.99 | 16 |
| 12 | Karas: The Prophecy | Anchor Bay | 19.98 | 11 |
| 13 | Whisper of the Heart | Disney/Buena Vista Home Video | 29.99 | 10 |
| 14 | Nausicaä of the Valley of the Wind | Disney/Buena Vista Home Video | 29.99 | 9 |
| 15 | Fullmetal Alchemist: Reunion on Yock Island Vol. 7 | Navarre Corporation | 29.98 | 9 |
| 16 | Fullmetal Alchemist: Altar of Stone Vol. 8 | Navarre Corporation | 29.98 | 9 |
| 17 | Samurai Champloo Vol. 7 | Geneon | 29.98 | 8 |
| 18 | Fullmetal Alchemist: Pain and Lust Vol. 9 | Navarre Corporation | 29.98 | 8 |
| 19 | Fullmetal Alchemist: The Conqueror of Shamballa Limited Edition | Navarre Corporation | 44.98 | 8 |
| 20 | Escaflowne Anime Legends | Bandai | 49.98 | 8 |
| 21 | Outlaw Star Complete Collection | Bandai | 49.98 | 7 |
| 22 | Fullmetal Alchemist: Brotherhood Vol. 13 | Navarre Corporation | 29.98 | 7 |
| 23 | Fullmetal Alchemist: Becoming the Stone Vol. 11 | Navarre Corporation | 29.98 | 7 |
| 24 | Fullmetal Alchemist: Truth Behind Truths Vol. 12 | Navarre Corporation | 29.98 | 7 |
| 25 | Naruto Vol. 1 Uncut Box Set | Viz Media | 34.98 | 6 |
| 26 | Fullmetal Alchemist: Journey to Ishbal Vol. 10 | Navarre Corporation | 29.98 | 6 |
| 27 | Fullmetal Alchemist: Curse Vol. 1 | Navarre Corporation | 29.98 | 6 |
| 28 | Naruto Vol. 1 | Viz Media | 19.98 | 6 |
| 29 | Dragon Ball: Bio-Brioly Uncut | Navarre Corporation | 24.98 | 5 |
| 30 | Street Fighter II - Uncut, Uncensored | Anchor Bay | 19.98 | 5 |
Source: Nielsen VideoScan via Wowmax Media
Update 4:
30 Bestselling Japanese Anime DVD Titles in the United States in 2007
| Rank | Title | Distributor | Retail Price | Sales Ratio* |
|---|---|---|---|---|
| 1 | Robotech Protoculture Collection | ADV Films | 129.98 | 100 |
| 2 | Dragon Ball Z: Vegata Sega Season 1 | Navarre Corporation | 49.98 | 100 |
| 3 | Dragon Ball Z: Season 2 | Navarre Corporation | 49.98 | 59 |
| 4 | Dragon Ball Z: Season 3 | Navarre Corporation | 49.98 | 59 |
| 5 | Howl's Moving Castle | Disney/Buena Vista Home Video | 29.99 | 49 |
| 6 | Pokémon: Lucario and the Mystery of Mew | Viz Media | 19.98 | 48 |
| 7 | Afro Samurai Director's Cut | Navarre Corporation | 39.98 | 45 |
| 8 | Pokémon Ranger and the Temple | Viz Media | 19.98 | 41 |
| 9 | Robotech: The Shadow Chronicles | ADV Films | 29.98 | 40 |
| 10 | Final Fantasy VII: Advent Children Limited Edition | Sony Pictures Entertainment | 49.95 | 40 |
| 11 | Pokémon 10th Anniverasary - Slim | Viz Media | 39.98 | 38 |
| 12 | Evangelion Platinium Complete Collection | ADV Films | 89.98 | 32 |
| 13 | Spirited Away | Disney/Buena Vista Home Video | 29.99 | 32 |
| 14 | Afro Samurai Director's Cut | Navarre Corporation | 19.98 | 31 |
| 15 | Elfen Lied Diclonus Report Complete | ADV Films | 49.98 | 31 |
| 16 | Naruto Vol. 3 Uncut Box Set | Viz Media | 49.98 | 30 |
| 17 | Final Fantasy VII: Advent Children | Sony Pictures Entertainment | 19.94 | 30 |
| 18 | Naruto: Ninja Clash in the Snow | Viz Media | 24.98 | 27 |
| 19 | Dragon Ball Z: Broly Triple Threat 3-Pack | Navarre Corporation | 29.98 | 25 |
| 20 | Naruto Vol. 4 Uncut Box Set | Viz Media | 49.98 | 24 |
| 21 | Hellsing Complete Collection | Geneon | 59.98 | 24 |
| 22 | Naruto Vol. 1 Uncut Box Set | Viz Media | 34.98 | 23 |
| 23 | Fullmetal Alchemist: The Movie - Conqueror of Shamballa Limited Edition | Navarre Corporation | 44.98 | 23 |
| 24 | My Neighbor Totoro | Disney/Buena Vista Home Video | 29.99 | 22 |
| 25 | Outlaw Star Complete Collection | Bandai | 49.98 | 22 |
| 26 | Fullmetal Alchemist: The Movie - Conqueror of Shamballa | Navarre Corporation | 29.98 | 22 |
| 27 | Princess Mononoke | Disney/Buena Vista Home Video | 22.99 | 20 |
| 28 | Naruto Vol. 2 Uncut Box Set | Viz Media | 34.98 | 20 |
| 29 | Hellsing Ultimate Vol. 2 Limited Edition | Geneon | 49.98 | 19 |
| 30 | Escaflowne Anime Legends Complete Collection | Bandai | 49.98 | 19 |
Source: Nielsen VideoScan via Wowmax Media
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