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Aniplex and Type-Moon.


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Kirkdawg
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Joined: 07 May 2006
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PostPosted: Mon Nov 21, 2011 5:41 am Reply with quote
Let it be known right away that I am a huge type-moon fan. I am also a college student that is graduating into one of the worst job markets within recent decades. Now that these 2 basic facts have been established, let's move on to what I want to discuss.

Simply put, why does Aniplex feel a need to price-gouge the absolute shit out of people interested in buying any kind of physical medium for Garden of Sinners or Fate/Zero. If you do the research (I have), neither of these titles have sold for anything less then 400 dollars. Fate/Zero has yet to be released in the United States (if they even do), I imagine it will be similarly priced to it's Japanese release which has a retail equivalent of 500 dollars-for half the show.

So these fancy, limited-edition DVD releases with cool extras are nice and all, but what about the other 90% of the population that cannot tolerate such prices for what is essentially, DVDs for entertainment. It's not like they aren't capable of selling their LE products at reasonable prices, their boxed LE of Baccano is available for 60 dollars.

What is the deal with these guys? I ABSOLUTELY love KnK-it's one of my favorite pieces of film period (animated or not). I want to support them, I want to reward the guys responsible for creating Garden of Sinners; but, in order to do that, they are asking me to starve for a month. They are aware of how the NA market works listed here in this interview- located here

Yet, they just give vague responses like "it's complicated" and totally dodge around the fact that they are being completely unreasonable. Honestly, I'm not even sure what to expect from this thread. I'm just bitter and I want to express my discontent. It's the wee hours of the morning and I'm pretty sure I could've written
this better, but I'd rather write it moderately well instead of not writing it at all.

Good day to you all and screw Aniplex.
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Blood-
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PostPosted: Mon Nov 21, 2011 7:14 am Reply with quote
I hear ya, brah. The only thing I'll say about them is that at least with Madoka they are offering non-LE BD and DVD versions which are still expensive relative to other companies releases, but not butt-rapingly expensive like the Madoka LEs. There's no reason to assume Fate/Zero won't get the same treatment in NA if Aniplex releases it here. But yeah, the fact that to date there is still no non-LE KnK set burns me.
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Shiroi Hane
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PostPosted: Mon Nov 21, 2011 9:45 am Reply with quote
Kirkdawg wrote:
Simply put, why does Aniplex feel a need to price-gouge the absolute shit out of people interested in buying any kind of physical medium for Garden of Sinners or Fate/Zero. If you do the research (I have), neither of these titles have sold for anything less then 400 dollars. Fate/Zero has yet to be released in the United States (if they even do), I imagine it will be similarly priced to it's Japanese release which has a retail equivalent of 500 dollars-for half the show.

Fate/Zero hasn't been released in the US because it is still airing. Kara no Kyoukai was released as an import from Japan - there's no chance of a low cost US BD release this close to the Japanese one. I don't know why they haven't gone down the DVD route - while the French singles were relatively expensive at €29.95 each, the box set was released in August for €79.95 (even including the CDs!) and unlike the US they are the same region as Japan for DVD.


Last edited by Shiroi Hane on Mon Nov 21, 2011 7:23 pm; edited 1 time in total
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Konopan



Joined: 06 Oct 2011
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PostPosted: Mon Nov 21, 2011 12:41 pm Reply with quote
Rev up those tax returns, buddy
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TJR



Joined: 13 Jul 2009
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PostPosted: Mon Nov 21, 2011 2:51 pm Reply with quote
Kirkdawg wrote:
Simply put, why does Aniplex feel a need to price-gouge the absolute shit out of people interested in buying any kind of physical medium for Garden of Sinners or Fate/Zero. If you do the research (I have), neither of these titles have sold for anything less then 400 dollars. Fate/Zero has yet to be released in the United States (if they even do), I imagine it will be similarly priced to it's Japanese release which has a retail equivalent of 500 dollars-for half the show.


For those titles, they've reasoned that the safest and (presumably) most profitable strategy is to exclusively target collectors who're willing to pay premium.

Their line of thinking isn't too different from Bandai Visual's a few years back. It's just that

a) Aniplex is releasing hotter properties
b) The goods and quality of the sets are more appealing
c) The market as a whole has become more niche (companies once tried to target a broader audience but sub-only sets have become prevalent)
d) It's possible that demand for collector's discs has increased. I've noticed that some people who once blasted R2 pricing and BVUSA's releases are now importing expensive DVDs and BDs (instead of grabbing R1 discs by the truckload through Rightstuf and ADV liquidation sales). It seems that their buying habits changed along with the market. Instead of spending a couple grand on 800 R1 DVDs, they're now spending a couple grand on a few shiny, limited edition packages.
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Kirkdawg
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PostPosted: Mon Nov 21, 2011 4:40 pm Reply with quote
Shiroi Hane wrote:
Fate/Zero hasn't been released in the US because [i]it is still airing[url]. Kara no Kyoukai was released as an import from Japan - there's no chance of a low cost US BD release this close to the Japanese one. I don't know why they haven't gone down the DVD route - while the French singles were relatively expensive at €29.95 each, the box set was released in August for €79.95 (even including the CDs!) and unlike the US they are the same region as Japan for DVD.

Please don't assume I'm an idiot and think that I believe they should have a US release out by now. I'm watching the simulcast and absolutely love it. Of course there's no chance of a low cost release due to reverse importing, but the point of this thread (indicated by the title) is that the otaku market for Type-Moon products in Japan will result in the NA market getting absolutely screwed as well (KnK provides good evidence).

So I am anticipating that Fate/Zero will receive the same 400-500 dollar price tag for HALF the series without ever releasing a less 'exclusive' version. Aniplex is basically depriving me the opportunity to obtain a legal, physical medium of 2 of my favorite titles (without selling a kidney).

And I am not okay with that.
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Blood-
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PostPosted: Mon Nov 21, 2011 4:57 pm Reply with quote
@Kirkdawg - I believe you are making an assumption that may not be correct. You seem to be assuming that Fate/Zero will get the same treatment as KnK because they are both Type-Moon productions. That does not necessarily mean they will be treated the same. I think Aniplex underestimates the appeal of KnK, believing it to be a super-niche title that doesn't warrant a non-LE release in NA. I don't think they will think the same of Fate/Zero. I suspect they will treat it more like Madoka with both LE and non-LE versions.
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Kirkdawg
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PostPosted: Mon Nov 21, 2011 5:17 pm Reply with quote
I dunno, these 500 dollar retail pricing (when converted of course) for half a series tend to squash my hopes.

For those that are not informed, I am referring to this.
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Megiddo



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PostPosted: Mon Nov 21, 2011 5:21 pm Reply with quote
Well, Fate/Zero part 1 is currently being sold for $360 + shipping on Amazon.co.jp

I think the problem is that the NA market is so tiny compared to Japan with Type Moon stuff that the small profit Aniplex would gain by releasing KnK cheaper here would be offset by the irate Japanese fans (and there are already irate Japanese fans due to PMMM's pricing) that would then boycott Aniplex/Type-Moon products.

I really want a Carnival Phantasm domestic release alongside Fate/Zero
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Kirkdawg
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PostPosted: Mon Nov 21, 2011 5:25 pm Reply with quote
How do they know the NA Type-moon market is small? Have they ever indicated they have research to indicate this that is reliable and valid? What product have they sold from type-moon that completely bombed when they sold a non-LE, economic version?

Never. I've found no reason to believe Aniplex has any statistics to back up it's insane marketing practices in Region 1. Feel free to prove me wrong and link me some stats Aniplex has sourced to be reasonable skeptical of the NA market.
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Megiddo



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PostPosted: Mon Nov 21, 2011 5:27 pm Reply with quote
How well did Tsukihime sell for Geneon? How about Fate/Stay?

Odds are, they know the general figures.

EDIT: Looks like Frontier Works did Tsukihime and Fate/Stay, not Aniplex like I had thought.
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Kirkdawg
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PostPosted: Mon Nov 21, 2011 5:30 pm Reply with quote
I wasn't aware they release those titles under Aniplex, I thought they just passed it along to Geneon and left it at that.

Anyhow, I suppose that's at least somewhat of a reason, but really the quality of those products are significantly worse;I don't think anyone would argue KnK or Fate/Zero are inferior to either of those titles.

Honestly, I'm willing to pay a bit of a premium for either of these titles but not when it breaks my "what I expect to pay for my DVD entertainment" chart.

EDIT: Well, it appears Aniplex never did release those type-moon titles so that point is kind of moot.
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Blood-
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PostPosted: Mon Nov 21, 2011 5:35 pm Reply with quote
Kirkdawg wrote:
I dunno, these 500 dollar retail pricing (when converted of course) for half a series tend to squash my hopes.

For those that are not informed, I am referring to this.


What's interesting about that Japanese release is that they are doing it in two sets as opposed to the usual singles release strategy. Wow, sure hope that catches on over there.
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Megiddo



Joined: 24 Aug 2005
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PostPosted: Mon Nov 21, 2011 5:40 pm Reply with quote
Eh, the price paid ends up being about the same. ~55k yen for a 2 cour series ends up being around the same as nine 6k yen volumes, which is more or less the standard nowadays. It definitely helps importers though I would think, only having shipping for two items instead of nine. It's an interesting release strategy though, something that has never been done before for a title so highly anticipated.
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PostPosted: Mon Nov 21, 2011 6:25 pm Reply with quote
Exackery, most unusual. I wonder how that will go over in Japan. It means the otaku have to cough up a bigger chunk of dough right off the top instead of spreading it out. I'm not entirely sure if the (presumably wealthy) otaku over there give a crap about that kind of thing, though.
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