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NEWS: State of Publishing in Japan


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Joe Mello



Joined: 31 May 2004
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PostPosted: Sat Sep 24, 2005 4:50 pm Reply with quote
Quote:
The Jetro report also gives the first public look at Shonen Jump USA's sales figures. With a circulation of some 350,000 copies per month, the actual sales are around 150,000 copies. This is standard for the North American publishing industry where only one third of all magazines shipped to the newsstand are sold.


SJ USA's sale/circ. ratio is 43%, so that makes it seem they're doing above average.

I guess the faltering of the manga market can be summed up in one word: oversaturation.
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isaacada1



Joined: 04 Sep 2002
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PostPosted: Sat Sep 24, 2005 10:35 pm Reply with quote
Are you referring to the manga market in Japan or the USA being over saturated?
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Preston



Joined: 25 Jul 2005
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PostPosted: Sun Sep 25, 2005 4:13 am Reply with quote
Is this worrying at all?
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Demaar



Joined: 29 May 2004
Posts: 84
PostPosted: Sun Sep 25, 2005 5:17 am Reply with quote
isaacada1 wrote:
Are you referring to the manga market in Japan or the USA being over saturated?
Probably Japan. There's so much "fluff" out there that I can't say I'm surprised sales are declining. If it's hard to find the good stuff, people will give up searching.
Of course, I'm no marketing guru, nor am I someone who's actually in the know, I'm just saying how I see it.
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Mohawk52



Joined: 16 Oct 2003
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PostPosted: Sun Sep 25, 2005 5:47 am Reply with quote
I believe it's all down to a global downturn in economies in general. especially in Japan where there is still a recession with lots more losing jobs, and those that still have them tightening their belts and watching their Yen. Also that second hand market has got to have hurt as well. If that new legislation isn't strong enough it will have no effect. Publishers will start weeding out the copies that are just not moving to compensate further causeing the second hand market to flourish. Wink
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Wyvern



Joined: 01 Sep 2004
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PostPosted: Sun Sep 25, 2005 6:32 am Reply with quote
I'm with Mohawk52; this seems to jive with the overall weakening of the global economy.

In any case, at least some of the losses the manga industry have taken have probably been canceled out by the huge gains its made here in North America in recent years, so we don't need to worry that much.
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nakama



Joined: 06 Jun 2005
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PostPosted: Sun Sep 25, 2005 6:55 am Reply with quote
the number one selling book in japan is harry potter?
if they dont like manga so much why not send it over here more
is it just me or is everything in japan faltering
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stanace



Joined: 11 Feb 2005
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PostPosted: Sun Sep 25, 2005 8:52 am Reply with quote
Their population is faltering Laughing
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Joe Mello



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PostPosted: Sun Sep 25, 2005 9:23 am Reply with quote
I still think a bad day in the Japanese economy is better than a good day in the US economy.

And the population decrease isn't necessarily a bad thing....yet.
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Ktimene's Lover



Joined: 23 Apr 2005
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PostPosted: Sun Sep 25, 2005 11:08 am Reply with quote
Could it be manga is not what it used to be?
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Demaar



Joined: 29 May 2004
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PostPosted: Sun Sep 25, 2005 5:00 pm Reply with quote
nakama wrote:
the number one selling book in japan is harry potter?
if they don't like manga so much why not send it over here more
is it just me or is everything in japan faltering
Everything frivelous, anyway. Games, manga, collectables/toys...
All the stuff I crave and live for, funnily enough Laughing
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Hi no Neko



Joined: 17 Sep 2004
Posts: 204
Location: Austin, TX
PostPosted: Sun Sep 25, 2005 6:11 pm Reply with quote
Wyvern wrote:
I'm with Mohawk52; this seems to jive with the overall weakening of the global economy.

In any case, at least some of the losses the manga industry have taken have probably been canceled out by the huge gains its made here in North America in recent years, so we don't need to worry that much.


Not necessarily. Like it says, Taiwan is the second-largest consumer, with 8% of exports. That means that western countries actually have very small sales numbers compared to Japan. The fandom may be growing in North America, but the number of titles and the amount of money being made is still nowhere near what Japan has, even with this decline.

But, yeah, the whole global-economy thing might have something to do with it. Lower wages = less money to spend on comics.
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hagakure|returns



Joined: 11 Aug 2005
Posts: 407
PostPosted: Mon Sep 26, 2005 2:19 am Reply with quote
Manga Cafe are extremely popular in japan, especially in recent years.

Manga publisher hate manga cafe because they don't pay royaltie to the companies for the book they lend out to people. So manga arn't sold when people are using cafe to read all the manga they want.
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Tempest
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PostPosted: Mon Sep 26, 2005 10:28 am Reply with quote
Joe Mello wrote:
SJ USA's sale/circ. ratio is 43%, so that makes it seem they're doing above average.


You're comparing apple strudel to apple pie.

33% is the average newsstand ratio.
43% is their total ratio (newstand/booktradee) + subscription (not returnable) +direct market (not returnable)).

One would hope that their total ratio is above 33%

-t
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Tempest
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PostPosted: Mon Sep 26, 2005 10:30 am Reply with quote
Joe Mello wrote:
And the population decrease isn't necessarily a bad thing....yet.


Japan's population decrease is going to be a very big problem. Too many retirees, not enough workforce.

-t
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