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Joe Mello
Joined: 31 May 2004
Posts: 2312
Location: Online Terminal
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Posted: Sat Sep 24, 2005 4:50 pm
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Quote: | The Jetro report also gives the first public look at Shonen Jump USA's sales figures. With a circulation of some 350,000 copies per month, the actual sales are around 150,000 copies. This is standard for the North American publishing industry where only one third of all magazines shipped to the newsstand are sold. |
SJ USA's sale/circ. ratio is 43%, so that makes it seem they're doing above average.
I guess the faltering of the manga market can be summed up in one word: oversaturation.
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isaacada1
Joined: 04 Sep 2002
Posts: 779
Location: Snohomish, WA
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Posted: Sat Sep 24, 2005 10:35 pm
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Are you referring to the manga market in Japan or the USA being over saturated?
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Preston
Joined: 25 Jul 2005
Posts: 48
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Posted: Sun Sep 25, 2005 4:13 am
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Is this worrying at all?
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Demaar
Joined: 29 May 2004
Posts: 84
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Posted: Sun Sep 25, 2005 5:17 am
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isaacada1 wrote: | Are you referring to the manga market in Japan or the USA being over saturated? |
Probably Japan. There's so much "fluff" out there that I can't say I'm surprised sales are declining. If it's hard to find the good stuff, people will give up searching.
Of course, I'm no marketing guru, nor am I someone who's actually in the know, I'm just saying how I see it.
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Mohawk52
Joined: 16 Oct 2003
Posts: 8202
Location: England, UK
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Posted: Sun Sep 25, 2005 5:47 am
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I believe it's all down to a global downturn in economies in general. especially in Japan where there is still a recession with lots more losing jobs, and those that still have them tightening their belts and watching their Yen. Also that second hand market has got to have hurt as well. If that new legislation isn't strong enough it will have no effect. Publishers will start weeding out the copies that are just not moving to compensate further causeing the second hand market to flourish.
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Wyvern
Joined: 01 Sep 2004
Posts: 1599
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Posted: Sun Sep 25, 2005 6:32 am
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I'm with Mohawk52; this seems to jive with the overall weakening of the global economy.
In any case, at least some of the losses the manga industry have taken have probably been canceled out by the huge gains its made here in North America in recent years, so we don't need to worry that much.
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nakama
Joined: 06 Jun 2005
Posts: 32
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Posted: Sun Sep 25, 2005 6:55 am
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the number one selling book in japan is harry potter?
if they dont like manga so much why not send it over here more
is it just me or is everything in japan faltering
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stanace
Joined: 11 Feb 2005
Posts: 4
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Posted: Sun Sep 25, 2005 8:52 am
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Their population is faltering
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Joe Mello
Joined: 31 May 2004
Posts: 2312
Location: Online Terminal
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Posted: Sun Sep 25, 2005 9:23 am
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I still think a bad day in the Japanese economy is better than a good day in the US economy.
And the population decrease isn't necessarily a bad thing....yet.
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Ktimene's Lover
Joined: 23 Apr 2005
Posts: 2242
Location: Glendale, AZ (Proudly living in the desert)
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Posted: Sun Sep 25, 2005 11:08 am
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Could it be manga is not what it used to be?
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Demaar
Joined: 29 May 2004
Posts: 84
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Posted: Sun Sep 25, 2005 5:00 pm
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nakama wrote: | the number one selling book in japan is harry potter?
if they don't like manga so much why not send it over here more
is it just me or is everything in japan faltering |
Everything frivelous, anyway. Games, manga, collectables/toys...
All the stuff I crave and live for, funnily enough
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Hi no Neko
Joined: 17 Sep 2004
Posts: 204
Location: Austin, TX
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Posted: Sun Sep 25, 2005 6:11 pm
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Wyvern wrote: | I'm with Mohawk52; this seems to jive with the overall weakening of the global economy.
In any case, at least some of the losses the manga industry have taken have probably been canceled out by the huge gains its made here in North America in recent years, so we don't need to worry that much. |
Not necessarily. Like it says, Taiwan is the second-largest consumer, with 8% of exports. That means that western countries actually have very small sales numbers compared to Japan. The fandom may be growing in North America, but the number of titles and the amount of money being made is still nowhere near what Japan has, even with this decline.
But, yeah, the whole global-economy thing might have something to do with it. Lower wages = less money to spend on comics.
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hagakure|returns
Joined: 11 Aug 2005
Posts: 407
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Posted: Mon Sep 26, 2005 2:19 am
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Manga Cafe are extremely popular in japan, especially in recent years.
Manga publisher hate manga cafe because they don't pay royaltie to the companies for the book they lend out to people. So manga arn't sold when people are using cafe to read all the manga they want.
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Tempest
I Run this place.
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Joined: 29 Dec 2001
Posts: 10461
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Posted: Mon Sep 26, 2005 10:28 am
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Joe Mello wrote: | SJ USA's sale/circ. ratio is 43%, so that makes it seem they're doing above average. |
You're comparing apple strudel to apple pie.
33% is the average newsstand ratio.
43% is their total ratio (newstand/booktradee) + subscription (not returnable) +direct market (not returnable)).
One would hope that their total ratio is above 33%
-t
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Tempest
I Run this place.
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Joined: 29 Dec 2001
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Posted: Mon Sep 26, 2005 10:30 am
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Joe Mello wrote: | And the population decrease isn't necessarily a bad thing....yet. |
Japan's population decrease is going to be a very big problem. Too many retirees, not enough workforce.
-t
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