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Bringing Hololive to the U.S.: An Interview With Motoaki Tanigo, CEO of COVER Corp




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Greed1914



Joined: 28 Oct 2007
Posts: 4574
PostPosted: Fri Oct 04, 2024 8:57 am Reply with quote
So far, Cover seems to have a pretty sensible approach to growth. Things aren't the way they were a few years ago, and the vtuber industry has settled into where you're probably not going to see the explosive interest happen again anytime soon. Doing a concert tour that is paired with anime conventions makes sense in that they are putting themselves where there are people who are probably open to vtubing, even if they aren't already watching. The same with the Dodger's game. It was the same weekend as AX, so there was a mix of people there who probably wouldn't have otherwise gone to the game in the same crowd that was there for the game, but had no idea what hololive is. Those kinds of symbiotic opportunities are a lot less risky than say, putting on random productions of their own and spending lots of money hoping that it gets attention.
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