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NEWS: Japan Plans 147M Yen to Spread Anime, Manga in Europe




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eloyabun



Joined: 22 Feb 2007
Posts: 55
PostPosted: Sun Dec 23, 2007 11:31 am Reply with quote
Why not to use that money to feed the paupers in Japan? Confused I remember when ANN reported that hundred of freeters strugle to live in 24h Internet Cafes... Idea those millions would help to give them houses at a low Interest rate
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CitizenGeek



Joined: 02 Jul 2007
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Location: Ireland
PostPosted: Sun Dec 23, 2007 1:53 pm Reply with quote
Very cool! I hope they're very successful!
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Leebo



Joined: 14 Nov 2005
Posts: 660
Location: Somerville, MA
PostPosted: Sun Dec 23, 2007 2:15 pm Reply with quote
eloyabun wrote:
Why not to use that money to feed the paupers in Japan? Confused I remember when ANN reported that hundred of freeters strugle to live in 24h Internet Cafes... Idea those millions would help to give them houses at a low Interest rate


The article doesn't really give the impression that these two spending options are mutually exclusive. This article indicates that this expense was about 0.3% of the money that will be allocated in these budget meetings, so some of the other 99.7% could go to housing projects.
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DonQuigleone



Joined: 31 May 2007
Posts: 154
Location: Dublin, Ireland
PostPosted: Sun Dec 23, 2007 8:52 pm Reply with quote
The idea is to create a market for their products, and in the long run that will feed more money into the japanese economy, or it's part of a global conspiracy to make us all go around saying ohayo gozaimasu and konnichiwa, damn elevens Razz
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Keonyn
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Joined: 25 May 2005
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PostPosted: Sun Dec 23, 2007 9:38 pm Reply with quote
In all likelihood they're trying to keep the market afloat at its current capacity after evidence of a failing market in the US. They've come to rely on foreign licensing and the money that flows in to the industry as a result. My guess is they're looking to compensate for poor returns in the US by focusing on the european market.
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britannicamoore



Joined: 05 Dec 2005
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PostPosted: Sun Dec 23, 2007 9:42 pm Reply with quote
Maybe they should use that 147Million and created a legal system for people to download their shows. That'd be a cool way to make headlines worldwide. Rolling Eyes
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Keonyn
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Joined: 25 May 2005
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PostPosted: Sun Dec 23, 2007 10:05 pm Reply with quote
Such a thing would cost significantly more than 147M Yen believe it or not. Not to mention that would include no publicity, no dubs to draw in new audiences, no international backing and would drop the marketing experience of the firms that currently handle their distribution in other markets which is a valuable component that far too many people underestimate.

Not to mention it would be a high risk venture where as licensing is guaranteed income and hands the marketing and distribution to a regional company familiar with that market. On top of that without the companies they'd be hosting from Japan which would provide a pipe across the world that wouldn't handle or satisfy the people who are used to downloading from within their own country. That would be a cool way to make headlines worldwide, but even that isn't a guarantee. It's more likely any form of digital distribution will more closely resemble the current form of DVD distribution with regional firms handling the product.

Now, please watch how much about "downloading vs. legit" is brought in to this because this is not going to be another fansub debate.
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britannicamoore



Joined: 05 Dec 2005
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PostPosted: Sun Dec 23, 2007 10:23 pm Reply with quote
Keonyn wrote:
Such a thing would cost significantly more than 147M Yen believe it or not. Not to mention that would include no publicity, no dubs to draw in new audiences, no international backing and would drop the marketing experience of the firms that currently handle their distribution in other markets which is a valuable component that far too many people underestimate.


Compaines worldwide could lisence based on what has high ratings, and with a majority of the shows available, they'd have a better way of knowing. If they charged a fee they'd get their money back. (so long as their writers for shows don't demand 3cents from each showing online)


Keonyn wrote:

Not to mention it would be a high risk venture where as licensing is guaranteed income and hands the marketing and distribution to a regional company familiar with that market. On top of that without the companies they'd be hosting from Japan which would provide a pipe across the world that wouldn't handle or satisfy the people who are used to downloading from within their own country. That would be a cool way to make headlines worldwide, but even that isn't a guarantee. It's more likely any form of digital distribution will more closely resemble the current form of DVD distribution with regional firms handling the product.


Based on the attitudes around here, I figured Japan wasn't making any money at all. Sarcasm aside, with all of the titles that are poor sellers this would be a better way to handle things. Then, (speaking on america) comapines here could lisence the shows they think would be good sellers, and then istead of printing twwnty thousand copies they could print less, if the first printing sells out make more.

If people are concerned about downloading in their country, open different branches that sub and put the shows up in that conutry. You won't be able to get every language, but based on the subs i've seen ENG, SPAN, and FREN would be a good place to start.

I'm sorry but I really don't think a site such as that would cost 49 million to produce in each language. Those groups who write the scripts every week would probably do the work for free just for the attention. If not, yearly $8.25 for 8 hours a day @360 a days a year is close to 24k a year. They won't work anywhere near 360days, but its a good estimate.

This isn't the place, but I wonder how much it costs to run ANN on a daily basis. Is that information available anywhere? If it is, I could make a better projection on costs to make my arguement even more concrete.

But that aside, the fact that they won't even try such a thing before saying it won't work....

I'm just saying it'd be a better way to use that money. I'll let this go for now if you wish.
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Keonyn
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Joined: 25 May 2005
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PostPosted: Sun Dec 23, 2007 11:04 pm Reply with quote
What about dub fans? Internet redundancies? You can't expect the worlds anime thirst to be pulled from Japan. Marketing? Business management for foreign countries? You can't just run a front end in another country without some kind of entity to do so. You also can't let people do your writing for you in the US on a volunteer basis for a "for proft" company so writers writing for the attention isn't going to cut it. Nor would I trust professional translations to people who just want the attention. In the end, yes, it would cost significantly more than this minor European marketing campaign. The numbers, in fact, are light years apart.

It's easy to think of things on a small scale but this his global scale business and chances are from your computer desk you can't quite see the bigger picture that the industry sees. Besides, isn't a bit selfish to get upset they're spending money on spreading anime and manga to other markets instead of finding ways to let Americans take their products for even less than they already do?

Now, with those questions answered we're going to drop the fansub discussion. There's already one ugly thread in place, and probably the 500th redundant fansub discussion this year alone and I'm not looking for number 501 here. This is about Japans plans to expose the European market to anime and manga, not another thread for the US's demands for more free anime.
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britannicamoore



Joined: 05 Dec 2005
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PostPosted: Mon Dec 24, 2007 3:17 am Reply with quote
Keonyn wrote:
Now, with those questions answered we're going to drop the fansub discussion. There's already one ugly thread in place, and probably the 500th redundant fansub discussion this year alone and I'm not looking for number 501 here. This is about Japans plans to expose the European market to anime and manga, not another thread for the US's demands for more free anime.


Way to go just reading into what you thought I said rather than what I said at all.

But back on subject, doesn't Europe already have a high anime base? I read what they're trying to accomplish but it seems like its a waste regardless.
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CCSYueh



Joined: 03 Jul 2004
Posts: 2707
Location: San Diego, CA
PostPosted: Mon Dec 24, 2007 4:29 am Reply with quote
I'm forming the opinion that what fans download for free isn't necessarily what people who buy dvds want so how would setting up a download service work? (The whole "I won't pay for anime: argument.) Unless you're talking a pay for download service which possibly could reflect more the worthwhile shows (Viewers may balk at paying $2 ro $3 per ep for some titles, thus the drop off would more obviously indicate commercial viability)

This is a rather mundane government expenditure which has nothing to do with the homeless. They're sinking XXX million yen into promoting an export, not unlike California promiting our cheese (I love the happy cows). If it works, this will produce more in money coming into Japan creating jobs for those homeless so they can afford to rent an apt.
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ikillchicken



Joined: 12 Feb 2007
Posts: 7272
Location: Vancouver
PostPosted: Mon Dec 24, 2007 5:12 am Reply with quote
Keonyn wrote:
In all likelihood they're trying to keep the market afloat at its current capacity after evidence of a failing market in the US. They've come to rely on foreign licensing and the money that flows in to the industry as a result. My guess is they're looking to compensate for poor returns in the US by focusing on the european market.


I sure hope not. There isn't really any logic in saying: "The North American market is failing so we'll just start a new market in Europe." It will only suffer from the same problems facing the R1 market. I'm all for them working to spread into the somewhat untapped Eroupean market, but only as long as they aren't viewing it as some kind of solution to the struggles of the US market.
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Keonyn
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Joined: 25 May 2005
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PostPosted: Mon Dec 24, 2007 5:53 pm Reply with quote
No there's not, and perhaps I presented the case as too strong by using the term "In all likelihood...", but I do maintain it is a possibility. They wouldn't do it as an attempt to just compensate for the struggling US market but rather as a means to simply balance out the lost revenue. It's not a fix and I'm pretty sure they don't see it that way, but it will help and it's easy to do in the short term. Not to mention in the standards of an entire market that money isn't really all that much.
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vortodox



Joined: 10 Nov 2007
Posts: 1
PostPosted: Tue Dec 25, 2007 1:21 am Reply with quote
I realy they will allow that money Smile
I live in Easat Europe, and belive me it's realy needed something like that....
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Krzych Ayanami



Joined: 25 Dec 2007
Posts: 14
Location: Warsaw, Poland
PostPosted: Tue Dec 25, 2007 11:51 am Reply with quote
They're really funny.
30 teachers for 4 country? This is joke?
Or maybe - they have to spend this money till end of financial year?

Things could help (imho):
- lower costs of licence.
- good treatment their contractors in Eastern Europe. This is first of all.
6th volume Ruroni Kenshin was published in Poland almost two years ego. And we don't know how long we have to wait for the next.

There is publishing company interested in manga Card Captor Sakura. And wait how long...? Four years? For whatever...

So what are they talking about...
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