Forum - View topicNEWS: The Boy and the Heron Film Stays at #1 in 2nd Weekend in Chinese Box Office; Earns US$93 Milli
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Jabootu
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Chinese box office earnings are always more about bragging rights and media attention than actual profits. American studios get to keep only 25% of the Chinese box office, with the Chinese government keeping the rest. Per the Hollywood Reporter: "Under a trade agreement established in 2012, the U.S. studios are entitled to only 25 percent of box office sales revenue for their films in China, compared to 40 percent to 50 percent in other major markets." It should be noted that in other countries most of the 50% that the studios don't get, as is true in the U.S., is because the theaters showing the films keep (generally) about half of the box office. In China, the governments owns the theaters, so the money goes directly to governmental coffers.
Moreover, that 25% the studios do keep cannot leave China and must be spent / invested there. In other words, whereas (say) the Japanese box office take can be brought back to the States and added to earnings here, those from China cannot. On top of that, of course, studios must be ready to censor their films to fit with Chinese demands / audiences preferences. Shamefully, this doesn't seem like much of a problem for American studios. Disney was famously ready to recut films and redo advertising--radically reducing Finn's image on the recent Star Wars films' posters, for example, without the Chinese government pressuring them to do so. I'm not sure what Japan's trade agreement with China is, so it's possible that Japanese films keep a higher percentage of the gate. I wouldn't bet money on it, though. |
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