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Dreamworks goes fishing, reels in GitS II
posted on by Jonathan Mays
Spring 2004 release confirmed
Hoping to take advantage of the growing market for specialty films, DreamWorks SKG has formed a new distribution arm, Go Fish, designed to acquire and distribute specialized releases on a limited scale.
"Every week we look at one-to-three movies for acquisition purposes and occasionally we see a film that has limited grossing potential but is a movie we would like to take on as a project in the domestic market," said Jim Tharp, DreamWorks president of distribution.
"Most of these releases are time consuming, where you look at them differently and try different distribution patterns. Under our current setup it is difficult to do that and in the next year when we release 10-15 wide pictures, it will be even more difficult. It just came naturally to set up a different distribution company that allows the films to incubate and move forward with the right marketing idea."
The first film to be released under the Go Fish name will be Satoshi Kon's Millennium Actress, which will premiere September 12th in New York, Los Angeles, Chicago, and San Francisco.
Following Millennium Actress will be Production I.G's Ghost in the Shell II, scheduled for a spring 2004 premiere.
DreamWorks' announcement comes only a week after Warner Brothers formed Warner Independent Pictures, a division with similar interest in international specialty titles. The move also makes DreamWorks the final Hollywood studio to add a specialty distribution unit, a clear sign that major Hollywood studios intend to make significant inroads on the genre entertainment market.
"Every week we look at one-to-three movies for acquisition purposes and occasionally we see a film that has limited grossing potential but is a movie we would like to take on as a project in the domestic market," said Jim Tharp, DreamWorks president of distribution.
"Most of these releases are time consuming, where you look at them differently and try different distribution patterns. Under our current setup it is difficult to do that and in the next year when we release 10-15 wide pictures, it will be even more difficult. It just came naturally to set up a different distribution company that allows the films to incubate and move forward with the right marketing idea."
The first film to be released under the Go Fish name will be Satoshi Kon's Millennium Actress, which will premiere September 12th in New York, Los Angeles, Chicago, and San Francisco.
Following Millennium Actress will be Production I.G's Ghost in the Shell II, scheduled for a spring 2004 premiere.
DreamWorks' announcement comes only a week after Warner Brothers formed Warner Independent Pictures, a division with similar interest in international specialty titles. The move also makes DreamWorks the final Hollywood studio to add a specialty distribution unit, a clear sign that major Hollywood studios intend to make significant inroads on the genre entertainment market.
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