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Vidaa Smart TV OS Adds Crunchyroll App in India
posted on by Adriana Hazra
Crunchyroll announced on Tuesday that the VIDAA smart TV operating system has added a Crunchyroll app in India and other markets. Television brands such as Hisense, Toshiba, JVC, and Schneider utilize the operative system.
Crunchyroll unveiled its updated logo, branding, font, and glyphs on July 18.
Crunchyroll recently launched as an Amazon Prime Video add-on channel in India on June 26. Sony Pictures Network India appointed Gaurav Banerjee as the managing director and CEO on June 23 after former CEO NP Singh stepped down from his role on May 24.
Crunchyroll established its second office in India in March 2024. The company announced its promotional partnership with Bollywood actors Tiger Shroff and Rashmika Mandanna in July 2023. It featured the stars in the company's first Indian advertisement campaign with anime shorts by Japanese studios Drive Inc., and ARECT, Inc.
The company began streaming several of its anime titles in India on March 1, 2022. Funimation and Crunchyroll announced on the same day that Funimation and Wakanim's anime library and simulcast content had moved to Crunchyroll. The company appointed Rahul Purini as CEO in April 2022 after several years as COO of Funimation.
Crunchyroll announced its first slate of Hindi and Indian English dubs in November 2022 as it introduced subscription tiers for Indian audiences.
Source: Press release
