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Crunchyroll 'Onboards' Indian Actress Rashmika Mandanna

posted on by Adriana Hazra
Company announced promotional partnership with Bollywood actor Tiger Shroff on Friday

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Crunchyroll announced on its Indian Instagram account on Tuesday that it has "onboarded" Indian actress Rashmika Mandanna. The company is yet to reveal any details about the collaboration.

Crunchyroll announced its promotional partnership with Bollywood actor Tiger Shroff on Friday.

Crunchyroll is hosting its "first-ever special screening in India" on July 20 at 5:30 p.m. IST at Maison PVR, Jio World Drive Mumbai. Registrations for the event are open and the company will allocate seats for the screening on a first-come, first-served basis.

Crunchyroll announced its first slate of Hindi and Indian English dubs on November 2 as it introduced subscription tiers for Indian audiences.

The company began streaming several of its anime titles in India on March 1, 2022. Funimation and Crunchyroll announced on the same day that Funimation and Wakanim's anime library and simulcast content had moved to Crunchyroll. The company appointed Rahul Purini as CEO in April 2022 after several years as COO of Funimation.

Sony's Funimation Global Group completed its acquisition of Crunchyroll from AT&T in August 2021. The purchase price was US$1.175 billion, and the proceeds were paid in cash at closing.

Crunchyroll and Funimation first announced the acquisition in December 2020 with a purchase price of US$1.175 billion. The technology website The Information reported in August 2020 that AT&T offered Crunchyroll to Sony for US$1.5 billion and that Sony reportedly "balked at" the price, which effectively valued the streaming service at US$500 per subscriber. Entertainment news source Variety reported that AT&T was shopping the company to multiple potential buyers aside from Sony Pictures Entertainment at that time. Nikkei Asia later reported that October that Sony was in final negotiations for the Crunchyroll acquisition. At that time, the newspaper reported that Sony "could end up spending more than 100 billion yen ($957 million)."

Source: Crunchyroll's Indian Instagram account


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