Forum - View topicNEWS: Anime Industry Takes in Record 2.0 Trillion Yen in 2016
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mangamuscle
Posts: 2658 Location: Mexico |
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That is only the tip of the iceberg. I got tired of waiting for ANN to mention this article, but the juicy part is this: "There's Netflix, Amazon, Crunchyroll and Apple Studios all talking to people, as well as rumors there's another major player about to get involved," So Apple (and their humongous war chest) is also entering the fray, as for the rumored major player my bet is on Facebook (a recent Reuters article mentions how they are buying small segments to stream exclusively on their social network). So this rollercoaster is not only not going to reach it's end, it is accelerating!!! All bets are off, I would also not discard that Hulu or maybe even Disney (which back in the day bought the Miyazaki films) to get in the ring next year. |
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Lord Oink
Posts: 876 |
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I mixed the numbers from 2015 and 2016 up, but unless I brain farted my math I just did a quickie math problem of dividing the 34.9 billion yen export value of overseas sales in 2015 by the 1.83 trillion the industry as a whole made in 2015 which gives us 1.91% of the industry comes from overseas value in 2015, not 30%. |
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relyat08
Posts: 4125 Location: Northern Virginia |
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I think you're mixing up two different categories. You should be looking either entirely at the broader market figures(which, for overseas, includes licensing, theatrical releases, merchandise, streaming) or entirely at the limited market one(which, for overseas, is just license fees[physical and digital, but doesn't include streaming royalties, etc]). That 34.9 billion is the total value of overseas license fees by themselves, which is about 17.4% of the 201 billion of the market in 2015 based on a limited sense. The number for the broader market, which includes streaming and everything else, is 583 billion, which is about 32% of the 1.826 trillion market total value. As you can see international revenue is rather notable. |
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Stuart Smith
Posts: 1298 |
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I wouldn't worry about that at all. Westerners have little influence over the industry to begin with. If they did, they would have sanitized the medium ages ago. Even in the Era of 4Kids and Saban Japan still continued to do their own thing without a care in the world. Japan will continue to do live events and produce shows and merchandise without a care if they can be profited off of or relevant in the western market. As far as the Netflix 30, I think people are overblowing it. They said Seven Deadly Sins was their most popular license, meanwhile the extremely sanitized Precure series Glitter Force was a total bomb. If they invest in more stuff like SDS, full of problematic fanservice and action, then anime doesn't seem like it'll change much. -Stuart Smith |
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reanimator
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Commenting on how anime industry in Japanese make money off from live events, I love the active participation of fans through various venues in Japan.
Personally I'm not into English VA/Japanese Seiyuu like some of the commentators here, but I just love the fact that performing events such as talks and singing are far more entertaining than some know-it-all convention panels which feels like a boring press conference/Business Presentation. When there is a decent following for English voice actors and their performance, I'd love to see local publishers to figure out how to monetize their talents for maximum effect. Japanese publishers/promoters, they create audio dramas and radio talks to promote their small unknown media property first before going big with animation production.
That's the major thing that so-called western anime conventions sorely lack. Japanese fandom has all these experiences that western conventions can't offer. Conventions dealers are selling tacky merchandises which can be found easily online at ripoff prices and most panels feel like some know-it-all press conference/Powerpoint presentation. As for concerts, it feels like most artists and their songs are unknowns to me. If Japanese voice actors are doing a live voice acting performance, sings a song, or cracking jokes on stage, then I don't see why not English voice could do the same. When I was in Japan on March 2017, I almost went to see late Satoshi Kon's Paranoia Agent behind-the-scene all night talk event which had staffers who worked with Kon. Although I didn't get inside because tickets were sold out, they displayed Kon's artworks and storyboards. As for me, events like this make anime enjoyable because there is social interaction event outside of convention season. |
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Stuart Smith
Posts: 1298 |
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Seiyuu do that because it's expected of them. Seiyuu are expected to have a wide range of talents like singing and dancing in addition to voice acting because they themselves are a brand. English voice actors don't do that stuff, and the work doesn't pay that much. I've heard about American anime voice actors made the jump to video games because there's more moneying in doing games than anime, like Laura Bailey who doesn't really do anime dubs anymore. Union VS non-Union is a real big deal in America as well. Union VAs usually want more money, so companies use non-Union actors since it's cheaper. Voice acting is kind of considered a second fiddle industry here where people cut corners to save costs. In Japan it's not surprising to see the seiyuu being one of the highest paid people in the production.
Well, it's kind of hard to do production behind the scenes here since the creators don't live in here, and it's not like the dubbing companies are actually involved in making the show so they don't really have anything to share outside how they dubbed the show. Conventions where you see a few directors show up would be your best bet, but I've never been to those panels so I don't know what they're like. Looking at the guest lists for a few recent conventions though, I do have to point out it seems really weird how many guests have nothing to do with anime are featured at these things these days. I've only been to one American anime convention and it was back in 2003, so I don't know much about modern conventions. -Stuart Smith |
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reanimator
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That's kind of sad. I don't care much about what venue English voice actors get to perform, but I figured they could figure out some business scheme to make themselves marketable than just doing dubbing for video games and foreign cartoons.
Let's break it down for a bit: Northern California anime convention panels with Japanese guests are still boring. They use press conference setting which lacks energy and fans asking lame questions and so on. That kind of setup is perfect for press members, but not for average fans who want to be entertained. The closest thing I've got excited was from Kore Yamazaki, Ancient Magus Bride manga artist, doing live drawing demonstration while her editor was running commentary and sharing stories at Crunchyroll Expo. All of them are on stage sitting on high chairs and translator and MC were really good. For behind the scene stuffs, I only talked about anime creators telling their stories, not dubbing companies spilling beans on their technical "trade secrets". The best English voice actor can do is doing ad lib performance, cracking jokes, or share little stories about how they got involved with dubbing of a particular anime they're promoting. Those are not hard to pull off and it's not like asking local VA to sing or something. My point is that local voice actors should use whatever means to branch out and make names for themselves, but they don't seem to active enough. Most important thing is conventions need to have a MC who can generate energy to keep thing interesting among average fans. You're right about how weird it is for so-called Anime convention bring guests who has nothing to do with anime. TV personality? Cosplayers? Chalk Artists? Youtube celebrities? How are these directly involved with Anime, right? It's unfortunate side effect of anime convention trying to please every realm of geek culture. [/quote] |
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KH91
Posts: 6176 |
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Mega Shinkai! The power of Mega Shinkai once again helping the anime industry. |
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