Forum - View topicAnime Advertising Tag Lines
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Key
Moderator
 Posts: 18547 Location: Indianapolis, IN (formerly Mimiho Valley) |
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Anyone who's ever watched a lot of anime trailers, or seen a lot of magazine ads for anime, knows that their advertising tag lines often leave a lot to be desired. Every so often, though, a beauty comes along, and a brand-new trailer for ADV's upcoming release of Welcome to the NHK has just such a line:
"Will he [Sato] stand up to counter the evil organization [The NHK], or will he submit to his weakness and just download porn?" I'm glad I wasn't drinking anything when I heard that one, and now I have to see the series. Of course there's always the trite-but-still-slick "life is not a spectator sport" for Suzuka. My all-time favorite, though - and the line I most remember selling me on a series - is the elegant collection of questions from Geneon/Pioneer's early trailers for Ai Yori Aoshi: "Do you remember your first love? What it felt like? Do you remember how you thought it would last forever?" Any others that sold you on a series, or were especially memorable? |
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DuelLadyS
 Posts: 1705 Location: WA state |
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The character list from the Pani Poni dash trailers tends to stick with me, even tho' I can't remember the exact wording.
"The tyke... the dyke... the twins... the cosplay geek... the cat in the soda machine who says he's God..." Well, at least you know what you're in for. 
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Kruszer
 Posts: 7994 Location: Minnesota, USA |
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I think the tagline for Black Lagoon I've seen in a few magazine adds was quite fitting given the nature of the series.
Kill 'em all baby! 
Then there's Ergo Proxy's "I think therefore you are" which is an interesting twist on the rather existential phrase "I think therefore I am". |
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riccardo
 Posts: 136 Location: Melbourne, Australia |
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Watching a trailer for Saiyuki it had a quote from a magazine that ended "This is the good stuff".
I think that says it all. |
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undeadben
 Posts: 1212 Location: West Texas |
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Excel Saga had some OK ones. Some of them are a bit of a stretch but I think someone probably had a hell of a fun time coming up with them. Here are a couple I remember and was able to look up:
This is one crack team of special agents that might be doing better if they actually were on crack. Their motto is "DO or DIE!" (Well, at least they have the dying part covered.) And I also remember a few from Ranma most of them are pretty bland but I do like this one: The original gender-bending martial arts comedy! |
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ashere65
Posts: 14 Location: Canada |
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BECK : Music is life. So simple yet perfect.
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DClark
 Posts: 110 |
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Looking at some of my DVDS, Yugo the Negotiator has a good line for the first DVD in "His tongue is a double-edged sword!"
Grenadier has breasts on the mind for all three of their DVD tag lines. "This double-barreled lassie is a whole other caliber" for DVD1, "Rushuna's busting out the big guns" for DVD2, and "Double the action" for DVD3. A bit ironically, for the box set backing it sticks with "An angel of peace, armed to the teeth", playing up her 'pacifist warrior' role. Saikano's tag line asks a good question in "What do you do when the girl you love becomes a weapon of mass destruction?" Then there's the original Ghost in the Shell simple but effective tagline of "It found a voice... now it needs a body". |
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Jedi General
 Posts: 2485 Location: Tucson, AZ |
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Heh heh, that's awesome. Now I have to see the series as well.
That was a great, great tag line. I can honestly say that it got me to give the series a try. I'm so glad I did as it is one of my all time favorites. Man, I cried so much at the end .... |
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Randall Miyashiro
 Posts: 2451 Location: A block away from Golden Gate Park |
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I really hate the "Betrayal is a bitch" line on the back of the Rumbling Hearts DVDs. It makes the series sound more vindictive than it actually is. I also found the sparse layout generally unappealing for this release.
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darkchibi07
 Posts: 5526 |
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They really should have reserved that tagline and put it on School Days if by any chance they license it! 
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marie-antoinette
 Posts: 4136 Location: Ottawa, Canada |
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That is a pretty good one (and fairly accurate too, at least for the early mood of the show). |
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Zalis116
Moderator
 Posts: 6902 Location: Kazune City |
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The Suzuka tagline is actually "Love is not a spectator sport," not "Life..."
It's kind of hard for me to pin down memorable lines, since I generally discover series in ways other than just finding the DVD on the shelves. But I have noticed some amusing patterns -- ADV loves to use "in the ****ing volume of [series] on their blurb text. For example, "The secrets, and the body count, continue to rise in the second stunning volume of NOIR." "The survival of Noir is at statke in the fourth tension-filled volume of NOIR." "The lines in the sand have been drawn in the fifth electrifying volume of NOIR!" "To what, or whom, do their real loyalties lie? The answer unfolds in the sixth stunning volume of NOIR!" (come on, at least use a different adjective there!) RahXephon's last four volumes follow a similar pattern--those volumes are "shocking," "horrifying," "shocking" (again), and "astounding"
One series that I did discover via the shelves was Last Exile. It wasn't really the promotional text that sold me (I had no idea who GONZO were at that point, for instance), but rather the volume titles that were taken from chess terms. I used to be very much into chess, so seeing the volume titles and the individual episode titles intrigued me enough to get the series. (Well, that and the cool airships -- Final Fantasy games instilled that love in me.) I found the This Ugly yet Beautiful World taglines amusing when I went to get the DVD (after reading Key's review and watching through the fansubs) -- the "He met a beautiful girl. And that's when things got ugly" line is fairly accurate for the series, at least more accurate than the critical review quotes  
Some blurb texts and taglines could really use work, though. Especially on a few Geneon titles -- the "Do you remember your first love?" tagline from Ai yori aoshi is cool, but the rest of the text is kind of cheesy. Or take Koi Kaze, which was the second series I ever bought as it came out, after seeing the Vol.1+Box at Best Buy.
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Dorcas_Aurelia
 Posts: 5344 Location: Philly |
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Are we talking about good taglines, or bad taglines? 'Cause if we're talking about bad ones, we can just scan Funimation's library.
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jgreen
 Posts: 1325 Location: St. Louis, MO |
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Both great ones. When I first saw the poster art for the original GitS movie, it was agony waiting for the movie to finally hit VHS.
I always liked the original tag line ("Yin and yang was never so much fun!") although I admit it's pretty silly. I also like the tagline from the 2nd editions of the manga, which ends with something like "...and the ancient Chinese curse what did it to 'em." 
One of the classic trailer/promo moments that was so infamous among me and my friends that it STILL gets quoted all the time a decade later: from the original Fatal Fury trailer, which ends with a shot of Terry Bogard saying "Feel the storm? It's coming!" Cute tagline: Maison Ikkoku, "Home is where the heart lives" |
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