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'Sony YAY!' Licenses Shin chan Anime for Broadcast, Plans to Explore Merchandising Opportunities (Updated)
posted on by Adriana Hazra
Update: Sony YAY! clarified with ANN that the service started airing new episodes of Shin chan as of May 20, and does not have licensing rights for merchandising the anime. ANN regrets the error.
Marketing, communications, and on-air promotions head at Sony YAY! Sujoy Roy Bardhan told Variety that “The hunger for anime titles in India is real. It's not waiting to grow, it is already there.” The company is looking into partnerships for Shin chan apparel in India.
Sony YAY! began airing the Naruto Shippūden anime on March 18. The channel aired the Indian television premiere of Crayon Shin-chan: Ramen Rebellion (Eiga Crayon Shin-chan Bakumori! Kung-Fu Boys ~Ramen Tairan~), the 26th Shin chan film, on June 22.
Sony YAY! launched the Anime Booth 24-hour anime channel on Airtel Digital TV in February.
Sony Pictures Networks India will appoint Gaurav Banerjee as its managing director and CEO effective August 26 onward. Former managing director and CEO NP Singh stepped down from his role on May 24. Sony terminated its plans for a US$10 billion merger with Zee Entertainment in late January.
Source: Variety (Naman Ramachandran)
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