Forum - View topicINTEREST: Short Anime Commemorates Opening of Expressway's New Exit
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Heishi
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That was pretty neat.
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Zin5ki
 Posts: 6680 Location: London, UK |
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There is something unmistakably Japanese about using an mild animated romance as a vehicle for promoting a work of civil engineering.
As an aside (to an aside), this little film's inclusion of 1980s-style diegetic pop music is rather unusual in this day and age. Does any other anime still do this? |
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Compelled to Reply
 Posts: 358 |
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Japan uses a lot of famous to semi-famous actors in its advertising as spokespeople, so why not? The song actually dates from 1984. Its use is either for a retro aesthetic like in Western commercials, or has some sort of symbolism. The freeway was planned for over half a century (eminent domain laws are a lot more stringent in Japan). Takashi's father would have been very young or not even born at that time, or around his age when the song came out. The lyrics might have a connection, too. Speed-Grapher used an old Duran Duran song as its OP, but Western releases changed it because conditions record companies have with international licenses. |
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