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NEWS: A.D. Vision Lays off 13 Employees, Shifts Priorities


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Splitter



Joined: 19 May 2003
Posts: 1276
Location: Knockin' on Heaven's Door
PostPosted: Wed Oct 10, 2007 1:14 pm Reply with quote
Hopefully the guy who came up with the Princess Tutu thinpak design and the guy who came up with the Utawarerumono covers were a part of this layoff.
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The Ramblin' Wreck



Joined: 07 Apr 2003
Posts: 924
Location: Teaching Robot Women How To Love
PostPosted: Wed Oct 10, 2007 2:41 pm Reply with quote
Nope, no industry bleeding out here. Nosiree.
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Moogle-X



Joined: 27 Apr 2007
Posts: 23
PostPosted: Wed Oct 10, 2007 2:45 pm Reply with quote
Here we go again. I have been suggesting for at least 2 years now that there were trends in the anime industry suggesting the bubble is beginning to burst.

First Central Park Media, then Geneon. Will ADV be next? Fansubs, bootleg merchandise and the mass oversaturation of the market; these are all factors in our current "anime recession."

I seriously doubt anime will completely disappear from the American marketplace, but I feel the space available for distributors, retailers and even the fans themselves will definitely decrease. And of course, as more businesses go under, fans of digital fansubs will extol the virtues of getting it free since they're "not hurting anyone" anymore since the companies are going out of business and then it will drop even farther from there. I mean really, who will go out and buy anime when you can download hundreds of other shows for free on the internet? And of course, with more titles to choose between with a smaller budget available for companies, they will skip over popular fansubs and get less obvious shows which will then sell less as the fansub is still free and the other dvd will not sell as well and the cycle goes on. And then there's the bootleggers.

You may think I am merely giving the same speech many others have about fansubs, etc. but honestly, I've watched more than my share of these as well, even with an obscenely large collection of DVDs I've bought over the years in an attempt to purchase anything I saw beforehand. I will guarantee I still do not own 1/10 of what I have seen and I imagine others have an even smaller percentage.

Change our ways? Probably too late already. Well, see you all on the other side!
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NezuChiza



Joined: 23 Mar 2006
Posts: 32
PostPosted: Wed Oct 10, 2007 2:45 pm Reply with quote
It was only a matter of time before the industry started to decline.
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Xanas



Joined: 27 Aug 2007
Posts: 2058
PostPosted: Wed Oct 10, 2007 2:55 pm Reply with quote
Quote:

I will guarantee I still do not own 1/10 of what I have seen and I imagine others have an even smaller percentage.

Can you afford 10/10ths? If you could only afford 1/10th I don't see the problem. If that's the case then the anime industry is just suffering for the same reason any other market suffers that is based on people having spending cash. The fact is gas prices are up, tuition is up, everything has gone up in price and wages have been pretty flat. So of course people are spending less money on things like anime at this point than they were a couple years ago.

The reason anime tends to be affected worse is that they don't have a solid method of support domestically (advertising on television) like american TV does.

I think you are going too far in predicting downfall due to these things honestly, but I think it is quite possible that we are seeing recessions due to a fanbase that hasn't increased much (while the spending $ these fans have has decreased).
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Vesca



Joined: 10 Sep 2007
Posts: 12
Location: A really big US state
PostPosted: Wed Oct 10, 2007 3:01 pm Reply with quote
This isn't a matter of only fansubs and people not purchasing product, but of what ADV has to pay to not only license, but produce. It's simple supply and demand; while the demand was there, everyone was continuously asking for better and more, even the Japanese companies with their licensing fees causing the supply to cost more and more.

I wonder which Japanese company will take the next obvious step and just build their own studio here in the US, or will they all look at Toei and Geneon and stay out...

Fansubbers unite! we're about to start having to trade copied DVDs through snail mail since the interent providers are starting to hurt the bittorent clients..

It's a dark day, but the fandoms will survive.
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xstylus



Joined: 04 Feb 2004
Posts: 272
PostPosted: Wed Oct 10, 2007 3:05 pm Reply with quote
ADV is laying off 13, but hiring others elsewhere. Okay, that doesn't strike me as a significant "cost cutting" measure indicative of doom and gloom, but more of a realignment of strategy. One strategy wasn't working, so they're cutting it and shifting resources to strategies that are. This is normal everyday business. I think the Geneon flameout has made us all paranoid.

My sympathies to the 13 who were laid off.

Xanas wrote:
Can you afford 10/10ths? If you could only afford 1/10th I don't see the problem.

[sigh] Well I do, but trying to get people like you to see reason is a waste of breath, so I won't even bother.


Last edited by xstylus on Wed Oct 10, 2007 3:15 pm; edited 2 times in total
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ZeroRyoko1974



Joined: 09 Jun 2004
Posts: 258
PostPosted: Wed Oct 10, 2007 3:07 pm Reply with quote
There could be a story about how the moon effects the price of tea in china, and on this forum it would somehow be the fault of fansubs
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EngrishFan



Joined: 15 Jul 2006
Posts: 75
Location: Somewhere in chilly Canada
PostPosted: Wed Oct 10, 2007 3:08 pm Reply with quote
Reading the report, this just sounds like a regular restructuring rather than the doom and gloom some people are suggesting. I mean, companies usually don't hire people if they're in a bad financial situation, right? ADV's moves sound more like a reaction to marketplace shifts than anything catastrophic.
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VEGANDARAE



Joined: 25 Sep 2007
Posts: 57
PostPosted: Wed Oct 10, 2007 3:14 pm Reply with quote
i feel like waging mass genocide of fansub sources

if only i could code viruses i could destroy fansubs altogether,

but i dont want to go to jail so i will probably take legal course of action.
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Keonyn
Subscriber



Joined: 25 May 2005
Posts: 5567
Location: Coon Rapids, MN
PostPosted: Wed Oct 10, 2007 3:16 pm Reply with quote
ZeroRyoko1974 wrote:
There could be a story about how the moon effects the price of tea in china, and on this forum it would somehow be the fault of fansubs


Not really, but people see problems where problems exist. Let's say the moon effecting the price of tea in China was very well somehow related to fansubs, on this forum there'd be people saying otherwise regardless of how obvious it was. You see, as most do, you failed to recognize the two way street that exists in your own statement.
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teh*darkness



Joined: 16 Feb 2007
Posts: 901
PostPosted: Wed Oct 10, 2007 3:20 pm Reply with quote
Wow... some internal restructuring, with the headline saying "Employees Laid Off", and every goes apeshit again. F*CKING CALM DOWN!!!
It is NOT the end of the world. ADV is probably the most financially stable of all the companies, and they clearly said they are reprioritizing. Did the doomsayers in here even read the whole article? If you did and still consciously went paranoid all over the place, then you need to stay off the internet. The stress'll kill you one day.
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Paploo



Joined: 21 Nov 2006
Posts: 1875
PostPosted: Wed Oct 10, 2007 3:21 pm Reply with quote
This strikes me as more of a rearrangment in staff [especially w/new hires] then anything sinister- it is sad for the folks who got laid off though.
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ArielTsuki



Joined: 19 Jul 2006
Posts: 178
PostPosted: Wed Oct 10, 2007 3:23 pm Reply with quote
VEGANDARAE wrote:
i feel like waging mass genocide of fansub sources

if only i could code viruses i could destroy fansubs altogether,

but i don't want to go to jail so i will probably take legal course of action.


*facepalm*

But this news is very misleading indeed though. They laid off but hired people meaning that they're doing okay, just some restructuring their departments. And the last layoff was the manga department because of their oversaturation of their anime titles that had very low marketability and an inconsitent release with their manga titles, which were mostly mediocre titles except gems like Yotsuba-to!...
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Vesca



Joined: 10 Sep 2007
Posts: 12
Location: A really big US state
PostPosted: Wed Oct 10, 2007 3:24 pm Reply with quote
teh*darkness wrote:
Did the doomsayers in here even read the whole article? If you did and still consciously went paranoid all over the place, then you need to stay off the internet. The stress'll kill you one day.


This article sounds like ADV is covering their butt before one of their disgruntled 13 starts running their mouth. Twisted Evil
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