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A.D. Vision Lays off 13 Employees, Shifts Priorities

An A.D. Vision (ADV) representative has informed ANN that the company has laid off 13 staff members from various departments of the company. "In October, ADV has laid off a number of positions, pretty much across the board. During the same period, we've also hired several new people. The changes in our staff levels and the allocation of staff across departments is a reflection of our priorities for the coming year."

The ADV representative commented that the company remains committed, in particular, to home media and digital media, but did not state what areas of its business were becoming de-prioritized.

ADV's last reported round of layoffs came in 2005, when it downsized its manga department. Since then the company has hired numerous staff in other departments and resumed releases of manga.

ADV currently employs approximately 100 people worldwide (not including freelance workers such as voice actors).

ADV competitors Funimation Entertainment and Geneon Entertainment (USA) have also laid off staff in recent months. Funimation reportedly cut 10% of its staff, including the Anime Online staff, in July. Geneon cut most of its sales and marketing positions last month as it stops in-house distribution of its licenses and "plans to explore all available options to continue distribution."