Forum - View topicProduct placement in anime
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TWXM
Posts: 12 |
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I was just wondering what instances of product placement in anime people have noticed. I know of two examples: Revy's blatent endorsment of the band Guitar Wolf in the last arc of Black Lagoon, and also pizza hut being commonly shown and talked about in Code Geass.
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Kruszer
 Posts: 7991 Location: Minnesota, USA |
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Bunshichi in Tenjho Tenge is blatantly advertising Cocacola in one scene.
Also not really advertisement but more of a parody, I've seen lots of anime where characters eat at a fast food resturant that's obviously meant to represent McDonalds, the name is simmilar and the large "M" is changed to a "W". |
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Wolverine Princess
 Posts: 1100 |
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I heard there was a scene in a Tenchi Muuyo OVA or movie where Washu tossed a bag of M&Ms into the air and for just a single frame you could clearly see the white "M&M" logo on every piece of candy. But I don't remember where I read that and the person who noted it didn't provide any screenshots as proof, so I don't know how true that is. (Does anyone else remember hearing about something like this or am I just remembering incorrectly?)
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coffee
 Posts: 170 Location: Florida |
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If that's true then it had to be either movie 1 or 2, as those are the only pieces out of the series I have yet to see, and I'm positive that scene isn't anywhere else. But I've never heard about this until just now. |
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Zalis116
Moderator
 Posts: 6896 Location: Kazune City |
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Shiroi Hane
Encyclopedia Editor
 Posts: 7580 Location: Wales |
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I badly need to update, but here:
http://anime.thenexxus.org/prodmis/ |
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d.yaro
Posts: 528 |
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The one that caught me by surprise was McDonald's in the DiGi Charat Winter Garden OVA. There's a shot in each episode with the golden arches and "McDonald's Hamburgers" in katakana pretty well dead centre in the screen. Also Ronald McDonald is depicted as a cut-out character framing a signboard outside the restaurant's entrance. I was so used to seeing "W"s and upside down arches in anime...
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Stupidman007
 Posts: 394 |
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There were many scenes in Welcome to the NHK showing Satou's computer being Mindows, a clear reference to Windows.
Another that caught my mind just a couple days ago as I was watching the GITS SAC 2nd GIG was that there was an obvious scene of the Chief coming out of a car with the Infinity brand logo and even looked the same as a real life model. |
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ikillchicken
 Posts: 7272 Location: Vancouver |
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Youre much less likely to see product placement as much in Anime compared to American TV/Movies. American companies dont wanna advertize in something that may never even make it to the US and even if it does it wont be seen by that many people. And ofcorse if Japanese companies advertize in Anime were not gonna recognize it.
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EngrishFan
Posts: 75 Location: Somewhere in chilly Canada |
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I'm not a car buff so I can't verify this, but apparently all of the vehicles Section 9 drives in both Ghost in the Shell: SAC series are real concept cars being developed by various car manufacturers (I think Toyota and Honda are the big ones, but I can't remember exactly). I'll have to ask one of my racer (not ricer) buddies who's seen both series about it later today.
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Patachu
Past ANN Contributor
 Posts: 1325 Location: San Diego |
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All the instruments in the Nodame Cantabile anime are Yamaha.
(I play on a Kawai keyboard myself.) |
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Richard J.
 Posts: 3367 Location: Sic Semper Tyrannis. |
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Please Teacher! is practically a commercial for Pocky (er, I mean, Pochy.  ) Mizuho could be the spokesperson for those delicious snacks. Heck, that series is the reason why I now have numerous boxes of Pocky in my apartment. Please Twins! continues that tradition.
In Gunslinger Girl, when Jose gives Henrietta the camera, you can clearly see it's a Nikon. Total product placement and a really sweet scene too. (I wish I were rich. I'd fund a new season of GsG in second.) |
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gary leeman
 Posts: 70 Location: The Big Apple |
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lol SOMY. It reminds me of that old Simpsons episode where they go to buy a TV, and there are brands like "SORNY" and "MAGNETBOX." "I think I know a 'Panaphonic' TV when I see one!" Anyways, I also love the made up drinks or restaurant chains that you will see. I saw an episode of a football anime called "Shield 21" (I think) and they had a football player as the spokesman for "American Burger." I had to laugh at that one. Again, a Simpsons reference comes to mind when the family goes to Japan and eats at "AmericaTown." |
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Brand
 Posts: 1028 |
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There is a huge Coke-a-cola billboard in the X movie.
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TWXM
Posts: 12 |
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What I was refering to is when companies pay to have their product put in as advertisement, not when a misspelled product name is used to avoid getting permission from a company.
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