Azuki Welcomes Hollywood Powerhouses Mark Goffman as Consulting Executive Producer and Jessica Turner as Head of Franchise Development

Los Angeles - August 27, 2024 - Azuki, an anime platform and digital art collection with the goal of disrupting the anime entertainment industry, today announced the appointment of Mark Goffman as a Consulting Executive Producer and Jessica Turner as Head of Franchise Development.

Goffman and Turner will be helping oversee the development of the Azuki IP into a global media and entertainment franchise, working closely with Feb Tea, Head of Content at Azuki.

Goffman has served as an Executive Producer and Showrunner for several well-recognized series, currently working as an Executive Producer for 'The Irrational' on NBC and previously on ‘The Umbrella Academy’ on Netflix. Goffman was also the Executive Producer and Showrunner for the CBS legal drama 'Bull,' and was Executive Producer for both ‘Limitless’ on CBS as well as USA Network's critically acclaimed crime drama 'White Collar.'

Leveraging his years of experience producing multi-season series for broadcast television, Goffman will act as a Consulting Executive Producer for Azuki's entertainment arm, helping to oversee the development of the brand's universe and lore with the Azuki World Bible to seed future content and collaborations with additional formats such as manga, webtoon, and anime.

“Mark is one of the best creative minds in Hollywood, and we are honored to have his expertise in building our Azuki IP universe into a globally iconic franchise,” said Feb Tea. “With Mark's invaluable contribution, we will develop new stories originating from our original web3 IP, bridging the best of the East and West to create a global media property.”

“I'm so excited to take part in the fusion of Hollywood and anime that is based on an iconic NFT collection. As global media seek fresh inspiration for untold stories and new worlds, Azuki's IP offers a rich trove of anime-inspired characters with a passionate community. This is a prime opportunity for further development into a global media franchise with great potential.” commented Goffman.

Turner brings a wealth of experience in developing and expanding some of the world's most beloved franchises. At Warner Bros., she led brand development and marketing for Harry Potter, driving its expansion into new markets and platforms and growing it to a global lifestyle brand. At Webtoon, she led the marketing team and spearheaded efforts to bridge the gap between digital content and traditional media.

Turner will lead the effort on developing the Azuki IP to a global franchise, expanding the stories and world across a full franchise flywheel, while helping build a new model of IP development.

“We are equally thrilled to welcome Jessica Turner, whose impressive track record in leading media franchises like Harry Potter at Warner Bros. and her experience at Webtoon, will be invaluable in positioning Azuki's IP for global success,” Feb Tea added. “Jessica's expertise in franchise development and her vision for the future of digital and traditional media will help us navigate and integrate our story universe across multiple platforms.”

“As someone who has had the privilege of shaping some of the worlds' most beloved franchises, I am thrilled to join Azuki at this pivotal moment. Azuki's vibrant universe, with deep roots in anime and culture, supported by a passionate community, presents an extraordinary opportunity to redefine how stories are told and experienced. By leveraging innovative storytelling and strategic expansion, I'm excited to position Azuki as a leading force in global entertainment.” Commented Turner.

Together, Goffman and Turner are poised to bring Azuki's unique blend of anime culture, art, tech and community to the forefront of global media, ensuring that Azuki's IP becomes a cornerstone of entertainment for generations to come.

To learn more about Azuki please visit, https://www.azuki.com/.

About Azuki

Azuki is an anime brand revolutionizing the future of anime by developing decentralized IPs and enriching the fandom experience with innovative blockchain products. Founded at the intersection of art, technology, and culture, Azuki emphasizes co-creation with its community, ownership of collectibles, and aims to shape and expand anime culture to all corners of the world.