Crunchyroll Announces Simulcast Acquisition of Uragiri wa Boku no Namae wo Shitteiru with Kadokawa Pictures

Hotaru Odagiri's Fantasy Adventure to Stream Through World's Leading Asian Media Lifestyle Brand Same Day as Airing in Japan

San Francisco, Calif. (April 6, 2010) – Crunchyroll, Inc., announced today the simulcast acquisition of Uragiri wa Boku no Namae wo Shitteiru, the long-awaited anime adaptation of Hotaru Odagiri's fantasy adventure manga published by Kadokawa Shoten in Monthly Asuka and animated by J.C. Staff. Title will become available each week via Crunchyroll's premium subscription in 480P enhanced definition the same day as first airing in Japan and for free in standard definition with advertisements one week later. More information is on the official Uragiri wa Boku no Namae wo Shitteiru series page on Crunchyroll: http://www.crunchyroll.com/uraboku.

Uragiri wa Boku no Namae wo Shitteiru follows the story of Yuki Sakurai, voiced by Japanese voiceover star Souichiro Hoshi, as an independently-minded young man who grew up at the Asahi Orphanage. Now a high school freshmen coming into his own, his powers start to manifest. One day, while suddenly under attack, a tall, dark and handsome man comes to his rescue. Seeming familiar to him, Yuki wonders who is he and why he has a sense of déjà vu. Were they somehow connected in a past life? And what are these powers and why are they happening? Find out more in 24 weekly adventures that follow his story.

Crunchyroll's Japan office Representative Director Vince Shortino said: “This is another phenomenal title from another superstar creator at Kadokawa Shoten. Particularly with Uraboku, we are excited about unique, wide audience it brings to Crunchyroll and the pending audience reaction to the content.”

A live update of Crunchyroll's April 2010 lineup of simulcasts can be viewed at http://www.crunchyroll.com/lineup.

About Crunchyroll, Inc.

Crunchyroll is a leading global lifestyle and entertainment brand centered around all things Asian media and operator of the largest online community, video site and network of sites, services and devices for Japanese anime and Asian drama in the world. For $6.95 per month or $59.95 per year, Crunchyroll subscribers get unlimited access to anime simulcasts as soon as one hour after broadcast in Japan and a catalog of thousands of episodes. Through the Crunchyroll network of sites, services and devices, Crunchyroll has over 6 million monthly unique visitors. Content on Crunchyroll is licensed by leading media companies across Asia and the world.

Crunchyroll was founded in June 2006 and has offices in both San Francisco and Tokyo. Crunchyroll is a pioneer and innovator in the Japanese content business and the only video service in the world to offer hit programs Naruto Shippūden, Tegami Bachi: Letter Bee and many others within one hour of their first Japanese broadcasts. Crunchyroll is a member of the Association of Japanese Animations (AJA) and Licensing International Merchandisers' Association (LIMA) and is funded by leading venture capital firm, Venrock, Japanese entertainment giant TV TOKYO, and a group of angel investors representing some of the brightest and most successful minds and entrepreneurs in Silicon Valley.

Crunchyroll acquires content from leading Asian media companies including TV TOKYO, Fuji Television, NHK Enterprises (NEP), Yomiuri Telecasting Corporation (YTV), Seoul Broadcasting System (SBS), Munhwa Broadcasting Corporation (MBC), Shueisha, Kadokawa Pictures, Aniplex, avex entertainment, King Records, Happinet, d-rights, Bandai Channel, Toei Animation, Tai Seng and many others. More information can be found at http://www.crunchyroll.com.

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