Viz Media to Release New Fantasy Adventure Series Arata: The Legend from Renowned Manga Creator Yuu Watase

For Two Boys Called Arata, Switching Places Means an Adventure of a Lifetime!

San Francisco, CA, March 3, 2010 – VIZ Media, LLC (VIZ Media), one of the entertainment industry's most innovative and comprehensive publishing, animation and licensing companies, brings famed manga creator Yuu Watase's potent blend of mythical fantasy adventure and lavish artwork for the North American debut of ARATA: THE LEGEND on March 9th. The new series is published under the SHONEN SUNDAY imprint, rated ‘T’ for Teens, and will carry an MSRP of $9.99 U.S. / $12.99 CAN.

In a world where humans and gods coexist, Arata is the unfortunate successor to the matriarchal Hime Clan--unfortunate because if he's not cross-dressing to hide his gender one minute, he's fleeing for his life the next! When Arata winds up in the modern world and switches places with a boy named Arata Hinohara, it's a wonder which Arata is actually better off...

In Volume 1, Hinohara is the spitting image of Arata, so he suddenly finds himself fighting people after his life! As he navigates through this foreign world filled with power-hungry warriors, who will come to his aid? One thing's for sure--it's not easy being Arata!

“I'm really excited to see ARATA: THE LEGEND joining the Shonen Sunday imprint. The art is gorgeous, the series is action-packed and no one can create a lush fantasy world the way Yuu Watase can!” says Amy Yu, Editor, VIZ Media. “Fans who know her work in the shojo genre will experience a whole new side to this creative mastermind.”

Born March 5 in Osaka, Yuu Watase debuted in the Shôjo Comic manga anthology in 1989. She won the 43rd Shogakukan Manga Award with Ceres: Celestial Legend. One of her most famous works is Fushigi Yûgi, a series that has inspired the prequel Fushigi Yûgi: Genbu Kaiden. In 2008, Arata: The Legend started serialization in Weekly Shonen Sunday.

ARATA THE LEGEND is one of the newest titles under VIZ Media's SHONEN SUNDAY imprint, the new standard for riveting stories and creative excellence. Titles under this imprint are more than shonen stories with struggling heroes and endless battles. Shonen Sunday characters are tested both mentally and physically, asked to prove their worth alongside loyal allies and encounter legends that have outlasted time itself. Each manga series under the SHONEN SUNDAY imprint will enchant the reader with tales from Japan's top manga creators featuring complex, intriguing characters in richly imagined worlds.

For more information on this title or other SHONEN SUNDAY series, please visit www.shonensunday.com.

About VIZ Media, LLC

Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media), is one of the most comprehensive and innovative companies in the field of manga (graphic novel) publishing, animation and entertainment licensing of Japanese content. Owned by three of Japan's largest creators and licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd., VIZ Media is a leader in the publishing and distribution of Japanese manga for English speaking audiences in North America, the United Kingdom, Ireland, and South Africa and is a global ex-Asia licensor of Japanese manga and animation. The company offers an integrated product line including the popular monthly manga anthology SHONEN JUMP magazine, graphic novels, and DVDs, and develops, markets, licenses, and distributes animated entertainment for audiences and consumers of all ages. Contact VIZ Media at 295 Bay Street, San Francisco, CA 94133; Phone (415) 546-7073; Fax (415) 546-7086; and website at www.VIZ.com.

ARATAKANGATARI © 2009 Yuu Watase/Shogakukan