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INTEREST: OpenAI, GKIDS (Indirectly) Respond After Studio Ghibli-Style AI Kerfuffle


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Lactobacillus yogurti



Joined: 17 Aug 2011
Posts: 875
Location: Latin America
PostPosted: Mon Mar 31, 2025 12:59 pm Reply with quote
I can't even imagine how angry this'll make Miyazaki. I hope that this gets stopped ASAP, because it is intellectual property theft (which has been the usual for AI grifters).
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Dr. Wily



Joined: 09 Nov 2007
Posts: 465
PostPosted: Mon Mar 31, 2025 1:00 pm Reply with quote
God I despise Sam Altman so much. Especially his dumb tweet about how he wants to "cure cancer or whatever". Cut the bs, bro, you just want money.
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turnsie



Joined: 11 Jul 2012
Posts: 35
PostPosted: Mon Mar 31, 2025 1:02 pm Reply with quote
I went to see Princess Mononoke this past Saturday after only watching it once as a kid, and it's truly insane how people think the extremely meticulous and deliberate work of Ghibli, or any animator for that matter, can be perfectly replicated by AI. Every detail has intention behind it, meanwhile AI has no sense of intention. I hope people have fun generating Ghibli-esque portraits of people or whatever lame as hell thing they wanna do I guess.
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Arale Kurashiki



Joined: 24 Aug 2015
Posts: 807
PostPosted: Mon Mar 31, 2025 1:11 pm Reply with quote
I think AI-generated images look like garbage but this feels like such a nothing scandal to me. It's not like Ghibli isn't themselves a big company with an artificially constructed brand that both themselves and fans have been oversimplifying and commodifying for decades. Of course any cheapo image generator could copy that style, what's the surprise/outrage?
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Avec ou Nous



Joined: 17 Feb 2023
Posts: 174
PostPosted: Mon Mar 31, 2025 1:32 pm Reply with quote
Lactobacillus yogurti wrote:
I can't even imagine how angry this'll make Miyazaki. I hope that this gets stopped ASAP, because it is intellectual property theft (which has been the usual for AI grifters).


You can't copyright an art style so anyone can make "Ghibli-style" art if they want to - AI or otherwise.
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Dr. Wily



Joined: 09 Nov 2007
Posts: 465
PostPosted: Mon Mar 31, 2025 1:32 pm Reply with quote
Arale Kurashiki wrote:
I think AI-generated images look like garbage but this feels like such a nothing scandal to me. It's not like Ghibli isn't themselves a big company with an artificially constructed brand that both themselves and fans have been oversimplifying and commodifying for decades. Of course any cheapo image generator could copy that style, what's the surprise/outrage?


I'm pretty sure it's just Miyazaki's straight up quote that he'd never want to incorporate it into his work. In a way, it's like that old twitter joke about "The Torment Nexus" only instead of a tech company inventing something a sci-fi writer warned against, it's a tech company imitating the style of a director who (until he makes some statement saying that actually AI is cool) is on the record as saying he does not like the tech.

Also it's kind of a whole story because of OpenAI's statement during their image generator announcement mentioned in the article:
Quote:
The ruling comes on the heels of the launch of what OpenAI called its "most advanced image generator yet" in its GPT-4o generative AI model. In a technical paper posted on Tuesday, the company wrote, "We added a refusal which triggers when a user attempts to generate an image in the style of a living artist." But it added in a later statement that it "permits broader studio styles -- which people have used to generate and share some truly delightful and inspired original fan creations."

As if "permitting studio styles" isn't like, the exact same thing as copying still-living artists in many cases. It's trying to have it both ways, insist you're not copying work while still blatantly pointing out the loopholes.

Also also it's kind of a story since GKIDS's VP made that statement that's basically a shot against AI (without directly saying it)
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mdo7



Joined: 23 May 2007
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Location: Katy, Texas, USA
PostPosted: Mon Mar 31, 2025 1:35 pm Reply with quote
About damn time, I really don't like that and also let say a current administration used it to demean immigrants very recently on their social media feed.
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StarDango



Joined: 22 Sep 2021
Posts: 113
PostPosted: Mon Mar 31, 2025 1:45 pm Reply with quote
Arale Kurashiki wrote:
I think AI-generated images look like garbage but this feels like such a nothing scandal to me. It's not like Ghibli isn't themselves a big company with an artificially constructed brand that both themselves and fans have been oversimplifying and commodifying for decades. Of course any cheapo image generator could copy that style, what's the surprise/outrage?


This is just my own personal opinion as an artist, so take it for what you will. The outrage is because these AI images and the people who make them continue to undermine and disrespect the craft. Art takes time, study, and whole lot of effort to produce. What draws people to art is not just how the final product looks, but the human will and struggle that is often felt through the art (even if we may not conscious of it.)

You state that Ghibli and its fans have been "oversimplifying and commodifying" its style for decades, but that ignores what goes into being able to make art like Ghibli. It's not like an artist/animator watches a Ghibli movie, thinks "I can do that", and just does it. Every artist I know who looks up to Ghibli put in YEARS of work studying Miyazaki's and his teams process. It's more than just looking at a screenshot and just copying- it's also studying the movement, the colors, what they choose to emphasize in a character's features, what techniques they used to paint their landscapes, etc.

It's a lot of work and it's both thankless and exhausting. However, the struggle is also immensely rewarding. Most audiences will just accept the final product, but the most important thing for an artist is the process.

We stick with our craft because no matter how much we cry and despair over the struggle, the struggle is still FUN.

So some AI-user telling us artists that they can now do the same exact thing with a few inputs is insulting. It's not "leveling the playing field" nor "making art more accessible", it's taking away what makes art fun and enjoyable in the first place. If you only care about final product and would rather skip the work needed to get there, you have no right to call what you do art.

There's also the fact that this continues to issue of how AI is using other artists' works without permission. It's one thing if AI-generated images use their own sources or sources that consent to AI training. It's another that AI and its users are willing to use anyone, regardless of how they think. Extremely few artists who I spoke to about this want their craft to be replicated by AI. That's OUR work and the results of OUR struggles. So to see that not even Ghibli is safe from being abused by AI is infuriating.


Last edited by StarDango on Mon Mar 31, 2025 1:57 pm; edited 2 times in total
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Bonebrain



Joined: 03 Jan 2024
Posts: 43
PostPosted: Mon Mar 31, 2025 1:46 pm Reply with quote
GKIDS censored Tokyo Godfather's re-release so I don't particular care what their VP says.
Maybe I'll go generate some of this AI art myself if it really upsets them so much Laughing
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EmeraldSaucer



Joined: 31 Jan 2025
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PostPosted: Mon Mar 31, 2025 2:01 pm Reply with quote
It's even more insulting considering how much Miyazaki's work isn't just fueled by painstaking work at a craft, but in directly depicting that hard work and passion on screen (the plane building in Porco Rosso always comes to mind). Treating the product of that work as a kitschy aesthetic you can press a button to generate not only disrespects Ghibli's work, but disrespects the whole art of creation by taking away what makes it meaningful
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ChibiGoku



Joined: 29 May 2004
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PostPosted: Mon Mar 31, 2025 2:55 pm Reply with quote
Bonebrain wrote:
GKIDS censored Tokyo Godfather's re-release so I don't particular care what their VP says.
Maybe I'll go generate some of this AI art myself if it really upsets them so much Laughing


It's been a bit since I watched this in both Japanese and English, but if this is over about Hana being properly gendered both in the subtitle track and the dub localization toning down the transphobia, then you really have no leg to stand on this. Even in the Japanese track, Hana identifies as a woman, makes this clear, and the subtitles respect that fact. Heck, characters do refer to Hana as a woman at times, even in the mist of the transphobia being present.

If your goal is to say they censored the localization, they only updated the language for the dub specifically to avoid some problems with the original script. That's it. It's not a huge deal. The movie is a by product of when it came out and the localization is much more recent, with attempts to try and reduce the transphobia present in it. It's still there, just not as frequent in the script.

Not only that, the Japanese do tend to oversee dub production (and subtitle translations for that matter) a lot more frequently, so this stuff would've been subjected to approvals. It's not the day and age where you can do whatever you want anymore on a localization. There's a lot more oversight nowadays. Heck, this has even caused headaches on simulcasts, because sometimes a last minute objection to terminology or translation can potentially delay the subtitles last minute on a streaming service. Reality in things being more hands on and international.
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Silver Kirin



Joined: 09 Aug 2018
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PostPosted: Mon Mar 31, 2025 3:19 pm Reply with quote
I'm tired of seeing these AI generated images everywhere, and I call them "images" since I refuse to call them art, and the thing is that most of the time they're just recreations of memes or stills form movies/shows, which kind of makes this more of a glorified image filter. And I don't like to sound like some kind of an elitist or gatekeeper, but seeing these memes makes me doubt that these people truly care about Ghibli or its artists in general, I'm not saying that you need to watch every work made by Miyazaki, Takahata or any artist or animator that has worked in Ghibli, even those made before the studio was founded, but it seems people just have a very superficial understanding of what makes Ghibli, or even anime in general so special, there's been a lot of jokes and comments that in the last 10 or so years people like to post stills or gifs (particularly those interpolated food gifs) of Studio Ghibli works, and while I'm not saying that you can't, it's kind of weird seeing them reduced to just an aesthetic, as other people already said. It's also kind of annoying seeing people spreading misinformation like Ghibli is already taking legal action, which is not true, or using an old statement made by Miyazaki which was about him giving his honest thought on a computer animation as if he was talking about this AI images, kind of like that infamous "Anime was a mistake" statement which people like to claim he said despite actually not being true. Though I'm pretty sure Hayao would be bewildered and annoyed by this images.
It is just that I find it kind of weird that many people who make this AI images think this shows their appreciation to Ghibli, kind of like the people who claimed they love Calvin and Hobbes and still bought those unlincesed cars stickers of Calvin peeing on something. I mean, I can see some people find things like this kind of amusing, but it's a mockery of the source material.
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Arale Kurashiki



Joined: 24 Aug 2015
Posts: 807
PostPosted: Mon Mar 31, 2025 3:21 pm Reply with quote
StarDango wrote:
So to see that not even Ghibli is safe from being abused by AI is infuriating.

This is the one bit that kind of gets at my question - "not even Ghibli is safe"? What makes them exceptional - either as uniquely powerful to somehow avoid having their work used for generative training, or uniquely victimized in this situation? That's mostly rhetorical.

What I'm feeling is, the reason why a generative AI company would promote "Ghibli" as an example of an art style they can generate images in, and the reason why people would consider this a unique travesty beyond any previous use of generative AI, are exactly the same reason, and that reason stems from Ghibli's specific artifically-constructed corporate image. (Which is irrelevant to whether the technology can do this or not, which I'm pretty sure it already could before this blew up as a newsworthy conversation topic.)

The fact that Ghibli can even be named in this situation is a pretty strong demonstration of how powerful they actually are, while the same cannot be said for any of the specific artists who were already being copied by anything else, both genAI and not, aiming for a generic massmarket "anime" style.
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Bonebrain



Joined: 03 Jan 2024
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PostPosted: Mon Mar 31, 2025 3:53 pm Reply with quote
ChibiGoku wrote:

Not only that, the Japanese do tend to oversee dub production (and subtitle translations for that matter) a lot more frequently, so this stuff would've been subjected to approvals. It's not the day and age where you can do whatever you want anymore on a localization. There's a lot more oversight nowadays..


Uh, Satoshi Kon died in 2010. He absolutely did not work on the 2020 release. And if you're going to say the creator handles translations themselves so they must be deemed accurate (its not, we've seen countless examples that say otherwise still) then we need to point out he worked on the original release and even helped premier it in America back in 2003 so he must have been really proud of the original translation.

All this is to say GKIDS are not people I would say have a leg to stand on about respecting artists work if they're going to tone it down after the guy dies for their own benefit. If you prefer the newer watered down localization that's up to you, but its completely fair to say its unfaithful to to how Hana was meant to be seen and portrayed in the original Japanese version.
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ATastySub
Past ANN Contributor


Joined: 19 Jan 2012
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PostPosted: Mon Mar 31, 2025 4:00 pm Reply with quote
Bonebrain wrote:
ChibiGoku wrote:

Not only that, the Japanese do tend to oversee dub production (and subtitle translations for that matter) a lot more frequently, so this stuff would've been subjected to approvals. It's not the day and age where you can do whatever you want anymore on a localization. There's a lot more oversight nowadays..


Uh, Satoshi Kon died in 2010. He absolutely did not work on the 2020 release. And if you're going to say the creator handles translations themselves so they must be deemed accurate (its not, we've seen countless examples that say otherwise still) then we need to point out he worked on the original release and even helped premier it in America back in 2003 so he must have been really proud of the original translation.

All this is to say GKIDS are not people I would say have a leg to stand on about respecting artists work if they're going to tone it down after the guy dies for their own benefit. If you prefer the newer watered down localization that's up to you, but its completely fair to say its unfaithful to to how Hana was meant to be seen and portrayed in the original Japanese version.

Way to leave out the part of the quote that directly calls out that you are responding the way you are explicitly because of transphobia, and then try to shoe-horn in a mealy mouthed defense of your transphobia at the end.
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