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NEWS: NTV Establishes 'Friday Anime Night' Programming Block in October




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Shay Guy



Joined: 03 Jul 2009
Posts: 2353
PostPosted: Sun Sep 03, 2023 9:07 pm Reply with quote
Programming blocks are one of those things that don't get a lot of discussion in Anglosphere anime fandom, with the exception of noitamina. I kinda wish they did (the pre-Conan timeslot's been very important to its shows' success), but I can understand why they don't, in places where anime's initial TV broadcast has no relevance to how it's experienced. And so much TV anime isn't aired in a dedicated anime timeslot at all, or even a specific national network, with the production committee instead putting it on a smattering of independent stations -- Oshi no Ko is the one I remember, airing mostly but not entirely on JAITS stations, with I think one or two VHF stations in the list. In the US we'd call that first-run syndication, but I'm not sure that same terminology is used in Japan.

Would be interested in reading more on the topic!
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NeverConvex
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Joined: 08 Jun 2013
Posts: 2586
PostPosted: Sun Sep 03, 2023 9:20 pm Reply with quote
Shay Guy wrote:
Programming blocks are one of those things that don't get a lot of discussion in Anglosphere anime fandom, with the exception of noitamina. I kinda wish they did (the pre-Conan timeslot's been very important to its shows' success), but I can understand why they don't, in places where anime's initial TV broadcast has no relevance to how it's experienced


The programming blocks on things like CartoonNetwork/AdultSwim had a pretty decisive effect for many of us growing up, though.

I wonder if that's still the case, with the profusion of ways to stream media? It seems reasonable to expect that 'programming blocks' matter much, much less for whether and how anime is consumed internationally now than a decade or two ago. It would be really, really cool to see that issue explored systematically and quantitatively.
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TheSleepyMonkey



Joined: 11 Jul 2022
Posts: 960
PostPosted: Sun Sep 03, 2023 9:24 pm Reply with quote
I guess NTV is banking really hard on Frieren being a hit if they not only have the premiere be two-hours long, but also are airing it as the first anime on a new block.
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enurtsol



Joined: 01 May 2007
Posts: 14896
PostPosted: Mon Sep 04, 2023 5:18 am Reply with quote
Friday nights tend to be the least ratings, isn't it

Everybody's out drinking
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WANNFH



Joined: 13 Mar 2011
Posts: 1864
PostPosted: Mon Sep 04, 2023 9:17 am Reply with quote
TheSleepyMonkey wrote:
I guess NTV is banking really hard on Frieren being a hit if they not only have the premiere be two-hours long, but also are airing it as the first anime on a new block.
Well, Madhouse literally belongs to NTV too in the first place, so it's pretty rational.
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Nancy Rios



Joined: 05 Sep 2023
Posts: 1
PostPosted: Tue Sep 05, 2023 4:43 am Reply with quote
WANNFH wrote:
TheSleepyMonkey wrote:
I guess NTV is banking really hard on Frieren being a hit if they not only have the premiere be two-hours long, but also are airing it as the first anime on a new block.
Well, Madhouse literally belongs to NTV too in the first place, so it's pretty rational. uno online

Yes, it does seem like NTV is placing a lot of confidence in the anime series "Frieren" by giving it a two-hour premiere and airing it as the first anime on a new block. This indicates that they have high expectations for the show's success. It's not uncommon for networks to invest heavily in promoting and showcasing a new series, especially when they have a vested interest in its production.
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