Anime Trending Adds Industry Veteran to Board
Miles Atherton, previously of Anime Ltd. and Crunchyroll, will serve as advisor
San Diego, California; March 14th, 2024 – Anime Trending, the leading international marketing agency for the promotion of anime, has named industry veteran Miles Atherton to its board of directors in the role of advisor. With over 12 years of industry experience at Crunchyroll, Anime Ltd., and White Box Entertainment, Atherton will help solidify Anime Trending's overall leadership within the English-speaking anime and manga sphere.
Miles Atherton was previously the Chief Marketing Officer of Anime Ltd., Europe's premiere boutique distributor for Japanese animation, leading go-to-market campaigns for titles like One Piece Film: Red. Before that, Atherton spent nearly a decade at Crunchyroll, where he played a key role in the company's growth from 500k subscribers to over 5 million as Director of Audience Development, overseeing social media, curation, and news for the English-speaking world, with brand leadership on the promotion of titles such as Re:Zero, Yuri!!! on Ice, and Mob Psycho 100. His teams' efforts were recognized by The Drum, The Shorty Awards, and The Webby Awards, as well as winning Digiday's “Best Social Media Team” prize in 2019.
“Miles is a veteran in anime and always finds creative ways to bridge fans and the industry. I've had the privilege to work with him throughout the years and I'm excited to have his knowledge and consultation now at Anime Trending,” said Kwok-Wai Hanson, Anime Trending's CEO. “He's been a pioneer in the industry and understands unique expectations from publishers.”
“Anime Trending may be known to fans for their excellent awards show or their weekly anime charts, but their reputation within the industry as a marketing agency is even more impressive,” said Atherton. “The work they've done with giants like Kadokawa and Netflix is best-in-class, and they deeply understand the needs of both producers in Japan and of the fans overseas.”
The board of Anime Trending now includes Kwok-Wai Hanson as Chief Executive Officer, Gracie Qu as Chief Financial Officer, Nicholas Monterosso as Chief Operations Officer; and Miles Atherton as Advisor.
Miles Atherton (previously known as Miles Thomas) is also the Chief Executive Officer of White Box Entertainment, LLC., a consultancy focused on intelligence and marketing strategy in the entertainment world, which will continue to partner with Anime Trending on projects going forward.
About Anime Trending
Anime Trending is “Your Voice in Anime” – the leading international marketing agency for all Japanese media. With clients including KADOKAWA, Warner Bros. Japan, Milan Records, Netflix, Aniplex, Crunchyroll, and TWIN ENGINE, Anime Trending understands the needs of publishers, as well as those of fans: the company began in 2013 as an online magazine for overseas otaku, where it has since hosted 10 years of awards ceremonies, generated tens of millions of site visits, and gained over 3M SNS followers. This passion project provides unmatched intelligence and insights into the anime and manga community and has informed the consultancy work since 2019.
San Diego, California; March 14th, 2024 – Anime Trending, the leading international marketing agency for the promotion of anime, has named industry veteran Miles Atherton to its board of directors in the role of advisor. With over 12 years of industry experience at Crunchyroll, Anime Ltd., and White Box Entertainment, Atherton will help solidify Anime Trending's overall leadership within the English-speaking anime and manga sphere.
Miles Atherton was previously the Chief Marketing Officer of Anime Ltd., Europe's premiere boutique distributor for Japanese animation, leading go-to-market campaigns for titles like One Piece Film: Red. Before that, Atherton spent nearly a decade at Crunchyroll, where he played a key role in the company's growth from 500k subscribers to over 5 million as Director of Audience Development, overseeing social media, curation, and news for the English-speaking world, with brand leadership on the promotion of titles such as Re:Zero, Yuri!!! on Ice, and Mob Psycho 100. His teams' efforts were recognized by The Drum, The Shorty Awards, and The Webby Awards, as well as winning Digiday's “Best Social Media Team” prize in 2019.
“Miles is a veteran in anime and always finds creative ways to bridge fans and the industry. I've had the privilege to work with him throughout the years and I'm excited to have his knowledge and consultation now at Anime Trending,” said Kwok-Wai Hanson, Anime Trending's CEO. “He's been a pioneer in the industry and understands unique expectations from publishers.”
“Anime Trending may be known to fans for their excellent awards show or their weekly anime charts, but their reputation within the industry as a marketing agency is even more impressive,” said Atherton. “The work they've done with giants like Kadokawa and Netflix is best-in-class, and they deeply understand the needs of both producers in Japan and of the fans overseas.”
The board of Anime Trending now includes Kwok-Wai Hanson as Chief Executive Officer, Gracie Qu as Chief Financial Officer, Nicholas Monterosso as Chief Operations Officer; and Miles Atherton as Advisor.
Miles Atherton (previously known as Miles Thomas) is also the Chief Executive Officer of White Box Entertainment, LLC., a consultancy focused on intelligence and marketing strategy in the entertainment world, which will continue to partner with Anime Trending on projects going forward.
About Anime Trending
Anime Trending is “Your Voice in Anime” – the leading international marketing agency for all Japanese media. With clients including KADOKAWA, Warner Bros. Japan, Milan Records, Netflix, Aniplex, Crunchyroll, and TWIN ENGINE, Anime Trending understands the needs of publishers, as well as those of fans: the company began in 2013 as an online magazine for overseas otaku, where it has since hosted 10 years of awards ceremonies, generated tens of millions of site visits, and gained over 3M SNS followers. This passion project provides unmatched intelligence and insights into the anime and manga community and has informed the consultancy work since 2019.
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