Konami Digital Entertainment Launching new Yu-Gi-Oh! Programs

El Segundo, CA (July 16, 2013) – Konami Digital Entertainment, Inc. (Konami), the manufacturer of the multiple world record-holding Yu-Gi-Oh! TRADING CARD GAME (TCG), is pleased to announce today the launch of the upcoming Yu-Gi-Oh! Day and Demo Day. These two new programs are designed to bring more exciting and robust events to Official Tournament Stores (OTS). Both programs will give players a chance to win an exclusive game mat.

For those looking for some advanced gameplay, Konami has designed an entire day of fun and gameplay for the more seasoned Yu-Gi-Oh! TCG crowd. Each participating location will be able to host Yu-Gi-Oh! Day where the winning Duelist will receive a unique Yu-Gi-Oh! TCG Day gamemat. The tournament will utilize an Advanced Swiss format with no playoff cut. The entry fee to participate is $5 and each player will receive participation packs equal to the entry fee.

Held at select OTS throughout North and Latin America, the Yu-Gi-Oh! Demo Day is designed to give new and novice Duelists a safe and inviting place to learn how to play with others who are also new to the game. Parents are also encouraged to participate in the fun and to see what the Yu-Gi-Oh! Community has to offer. These select Official Tournament Stores will have staff on-site to conduct Yu-Gi-Oh! TRADING CARD GAME demonstrations for new Duelists. The first official Demo Day will be held July 27th at these select OTS locations.

To support the program, Konami will send to these select OTS that have met certain criteria and is interested in participating, a demo kit, a Duelist League kit and step-by-step instructions to facilitate the Demo Day in their stores. Most importantly, these OTS in the program will be listed on Konami's website.

“We created Yu-Gi-Oh! Days and Demo Days to provide new and exciting opportunities for Yu-Gi-Oh! TCG players,” elaborated Yumi Hoashi, Vice President of Card Business for Konami Digital Entertainment, Inc. “Demo Days will introduce the game to new players and introduce them to Yu-Gi-Oh! Organized Play in a casual atmosphere. And, the Yu-Gi-Oh! Day is really a great way for seasoned Yu-Gi-Oh! TCG players to Duel with their peers and pass along their experiences to the younger players.”

Official Tournament Stores looking to participate in the Yu-Gi-Oh! Day and Demo Day must contact their Konami representative at us-opsupport@Konami.com.

Duelists can tune in every Saturday morning for the all-new Yu-Gi-Oh! Zexal animated series and classic Yu-Gi-Oh! episodes on Vortexx on The CW in the United States. In addition, classic Yu-Gi-Oh! episodes air weekdays on Nicktoons, along with Yu-Gi-Oh! Zexal airing on the network Saturday and Sunday mornings. In Canada, Duelists can watch episodes of Yu-Gi-Oh! Zexal every Friday and Saturday on YTV! For more information on Konami or the Yu-Gi-Oh! TRADING CARD GAME, please visit www.yugioh-card.com or call 310-220-8630.

About The Yu-Gi-Oh! TCG
The Yu-Gi-Oh! TRADING CARD GAME is the #1 trading card game in the world with over 25 billion cards sold. It is a game of strategy, where players create individual Decks of cards collected from Structure Decks and Booster Packs. Two players engage in a Duel while using cards that represent powerful monsters, magical Spells and surprising Traps. Duelists with well-constructed Decks, dominating monsters, solid strategy and good fortune are the victors in the Yu-Gi-Oh! TCG. Konami Digital Entertainment, Inc. is the exclusive licensee and rights holder to the Yu-Gi-Oh! TCG in North America and Latin America.

About KONAMI
KONAMI is a leading developer, publisher and manufacturer of electronic entertainment properties and traditional trading card games. KONAMI's software titles include the popular franchises Metal Gear Solid, Silent Hill, DanceDanceRevolution and Castlevania, among other top sellers. KONAMI is also the manufacturer of the wildly popular Yu-Gi-Oh! TRADING CARD GAME, which has sold more than 25 billion cards worldwide. The latest information about KONAMI can be found on the Web at www.konami.com. KONAMI CORPORATION is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment B.V. in Windsor, the United Kingdom. KONAMI CORPORATION is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by KONAMI can be found at www.konami.com.