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TIAF Press Kit [Tokyo International Anime Fair]




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isaacada1



Joined: 04 Sep 2002
Posts: 779
Location: Snohomish, WA
PostPosted: Wed Mar 12, 2003 4:34 pm Reply with quote
(EDIT by Cookie: This is a raw-text version of a PDF found on the TIAF website, but for whatever reason they used a peculiar font that most older computers don't seem to have.. so here it is in plain ascii, with a few touch-ups where necessary)

PRESS KIT
The official logo may be used freely for public relations purposes) October 2002 Tokyo International Anime Fair Executive Committee

-=-

What is Japanese "Anime":
Summary
The Tokyo International Anime Fair 2003 is an animated cartoon festival that is international in scope. The Fair is sponsored by the Tokyo International Anime Fair Executive Committee (Executive Chairman Shintaro Ishihara, Governor of Tokyo), which was established by the Tokyo Metropolitan Government and anime-related industries to
promote animated film-related businesses. Approximately 60% of all anime products enjoyed by children around the world are
produced in Japan, with roughly 70% of all such Japanese products created in Tokyo. Each year, approximately 30 animated films are produced for domestic theater release, and over 2,500 animated TV series are broadcast in Japan. The total value of anime product exports is approximately 500 billion yen, accounting for 65% of Japan?s total image and graphics-related product exports of 760 billion yen. Japan?s domestic market for anime products, including sales of products such as anime character goods, is estimated to be a \1,000 billion industry.
?Japan boasts roughly 300 domestic companies producing animated films, over 210 of which are located in Tokyo. These companies are actively creating anime products while maintaining close links with surrounding contents industries.

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Tokyo International Anime Fair 2003
The Tokyo International Anime Fair is an animated cartoon fair held to promote animated film-related industries, based on four concepts. By holding an international trade fair, a competition and various events in Tokyo, where much of Japan?s animated cartoon industry is concentrated, the Fair provides a venue for international
business discussions and promotes further development of anime-related industries.
Provide a venue for international Provide a venue for international business discussions to promote business discussions to promote
the anime industry. the anime industry.
Broaden the opportunities for Broaden the opportunities for individual anime creators to individual anime creators to interact with other businesses interact with other businesses..
Hold a competition to help Hold a competition to help nurture the creators of new, nurture the creators of new, high high-quality anime products quality anime products..
Provide a location where people Provide a location where people from around the world can from around the world can enjoy anime products. enjoy anime products.
Tokyo anime with the world! !

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Trade Fair
This year?s trade fair will feature 450 booths, double the number at the previous Fair! Tokyo International Anime Fair 2003 will be the unparalleled world capital of animation, bringing together under one roof the leading anime-related industries from Japan, Asia and around the world.

Competition
This year's Fair will accept competition entries from any country, helping to foster anime creative talent around the world.
(Submissions to the juried competition for the previous Tokyo International Anime Fair 21 were limited to Japan.)
Japan's anime professionals will provide active support to parties submitting entries to the competition to help them grow to professional status.

Events
Tokyo International Anime Fair 2003 is planning multiple screenings of prized TV and film productions scheduled for public airing during the spring and summer of 2003. The Fair is also planning to hold sessions with around five renowned animated film directors.

Other
Preferential privileges for tour participation, including visits to anime-related facilities such as the limited-entry Ghibli Museum, will be provided to anime-related individuals and press who make reservations to visit the Fair site by a prescribed date.

* Package tour products will be prepared for animated film fair
participants from all parts of the world.
* An exhibition is planned, showing the history of anime from picture
scrolls to the latest digital animated films.
* Leading topics will be posted on the Fair's home page as soon as
they are decided, so please check our
Website frequently at http://www.taf.metro.tokyo.jp/.
2003 Highlights

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Details of the Fair
Overview
þ?Fair Title? Tokyo International Anime Fair 2003
þ?Date? Wednesday, March 19 - Saturday, March 22, 2003
(Wednesday, March 19 and Thursday, March 20 are
business days when the Fair is closed to the general public)
þ?Location? Tokyo Big Sight
3-21-1, Ariake, Koto-ku, Tokyo, Japan
East Exhibition Halls 2 and 3, meeting rooms
þ?Program? Trade fair (Venue for anime company business discussions)
Competition (To improve the cultural value of anime)
Events (To provide a locale for visitors to enjoy anime)
þ?Sponsors? Tokyo International Anime Fair Executive Committee
Chairman Shintaro Ishihara (Governor of Tokyo)
þ?Entry Fee? General admission: \1,000 (US$8.47 as of Sept. 1, 2002)
Jr. and Sr. high school students: \500 (US$4.23 as of Sept. 1, 2002)
Elementary school students, young children: Free
þ?Expected About 60,000 (2002 actual: 50,163 visitors?
Number of Breakdown ?Industry-related individuals: 20,000
Attendees? ?????General visitors: 40,000

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Trade Fair

Programs
The Fair will sponsor a trade fair as a venue for exhibiting anime products, including animated film productions that continue to offer children dreams and aspirations and character goods such as toys, and to promote international business discussions. The goal is to create an exhibition that incorporates the possibilities for anime in an era of diversified media mix, by showcasing products and services of firms in diverse fields, including the Internet and broadband, centered on anime-related industries such as animated film production companies, television and movie companies, publishing firms, toy manufacturers and advertising agencies. The Fair also aspires to be a locale in which participants can present their ideas on the possibilities for how anime products can be presented to help people enjoy richer lives through the use of the most up-to-date image representations and technology.

Tokyo International Anime Fair 21, held in February 2002, was host to 104 companies, including 76 domestic companies and 28 companies from overseas.

(2 pics)

(Views of the February 2002 trade fair)

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Competition
To discover the young creative stars who will lead the anime industry of tomorrow, the Fair has established an Open Entry Division (Juried Competition) that seeks to cultivate new legions of talent. The Fair will display all of the productions submitted for the competition, including the prizewinners and other entries, through a program of activities designed to make the industry familiar with the entries and their creators. The
prizewinning production and other entries will also be shown at a site in the Fair hall.
(Photograph of last year?s Award Ceremony)
Sen to Chihiro no Kamikakushi (Spirited Away), the Grand Prize Winner in 2002
Director Hayao Miyazaki (6th from right), Governor Shintaro Ishihara (5th from right)

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2 Outline of Competition
1. Terms and Conditions for Application
Work to be submitted for the public competition must meet
the following conditions.
1) Work composition: Each frame of the produced work must
be created by the applicant. However, this includes
computer-generated work.
2) Medium: The work should be submitted in the form of a
video tape, CD-ROM, DVD or 35mm film reel.
2. Application Requirements
1) Eligibility for application: All nationalities, ages,
individuals or groups (including corporations), professionals
and amateurs are eligible for entry.
2) Copyrights: The materials used in the work (including
sound) are limited to that for which the applicant has
obtained all necessary and proper rights for use.
3. Award Categories
1) Animation category: Must be a single complete stand-alone production.
2) Pilot category: Must be a pilot production for a long animated
feature film or series
(the work itself does not have to be a complete production).
3) Interactive media category: Works must be suited for interactive
media such as TV games, Websites or mobile phones.
4) Student category: Works created by students who are currently
enrolled in specialized animation schools, high schools or universities
should enter this category.
4. How to Apply
1) Application to enter the competition
? As a rule, the application for entry to the competition
should be done via the Internet
? One application per work to be submitted is required
? There is no fee for entering the competition
2) Sending of work: Please attach an outline and description
to each work sent that clearly indicates what it is.
3) Mailing address: Secretariat of the Tokyo International
Anime Fair 2003 Executive Committee
4) Work acceptance period: Works should reach the Secretariat
between Friday, November 1, 2002 and Monday, January 6, 2003.

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Events 12
To ensure that both industry-related participants and anime fans from Japan and around the world visit and enjoy the trade fair, Tokyo International Anime Fair 2003 will sponsor a variety of ongoing events. For this year?s Fair we are preparing numerous attention-grabbing events, from planned exhibits or staged events inside the exhibition halls to anime screenings in a special hall and symposia, featuring guests who are knowledgeable about the current state of the anime industry.
(Views of last year?s events)

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Inquiries
<GENERAL INFORMATION>
Ms. Eiko TERADA, Ms. Emi SHIMOYA
Tokyo International Anime Fair Executive
Committee, Business Affairs Bureau
2-8-1, Nishi-Shinjuku
Shinjuku-ku, Tokyo 116-8001, Japan
Tokyo Metropolitan Government
Main Building #1, 29F Central
Tel: +81-3-5320-4796
Fax: +81-3-5388-1464
<OFFICIAL WEBSITE>
www.taf.metro.tokyo.jp

Ms. Nao MORI
Dentsu Public Relations
2-16-7, Ginza, Chuo-ku,
Tokyo 104-8210, Japan
Tel: +81-3-5565-2773
Fax: +81-3-3546-2017
E-mail: [email protected]
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