Konami Cross Media NY, Inc. Secures Yu-Gi-Oh! Apparel Deals for ANZ

NEW YORK, NY February 12, 2025 –Konami Cross Media NY, Inc. has signed a new wave of apparel deals in Australia and New Zealand to create more Yu-Gi-Oh! product for its fans to wear and collect, it was announced today by Jennifer Coleman, Vice President of Licensing and Marketing at the company.

Instrumental in the expansion “Down Under” is Jason Wang, whose company, Sugoi Co, has been tapped as sub agent for the region. The company operates in three key areas: Merchandise Licensing representation in Australia and New Zealand; Theatrical release; and Home Video distribution.

“Jason's extensive experience in children's and pop Culture Entertainment and licensing will boost our expansion efforts in Australia and New Zealand,” said Coleman. “He has already assembled an impressive list of licensees for Yu-Gi-Oh! positioning the brand to deliver an array of exciting streetwear and apparel collections. With these new partners, Yu-Gi-Oh! fans are in for a real treat.”

Leading off, Culture Kings, a Premier International streetwear and retail destination, is working on developing a Yu-Gi-Oh! collection, which is set to hit the market in 2025. Founded in 2008, Culture Kings prides itself on providing the ultimate immersive shopping experience at its retail outlets, including frequent visits by acclaimed artists and athletes of every kind. Additionally, Culture King outlets offer customers top brands and exclusive products, live DJs, Holy Grail arcades, basketball courts and music performances.

Both The Hotsprings Group and Empire Apparel Trading Co. are working on having an array of Yu-Gi-Oh! apparel in market soon.

Headquartered in Sydney, The Hotsprings Group operates across global brands, licensed and private label apparel, delivering fashion that is on-trend and accessible to an array of leading Australian retailers. With over 35 years of licensing experience, Hotsprings is regarded as a major innovator in the development of brand, character and entertainment licensing for the apparel industry.

Empire Apparel Trading Co., based in Melbourne, is a leading supplier of apparel and accessories, specializing in licensed products. Known for its rapid speed-to-market capabilities and commitment to delivering high-quality, on-trend products that cater to the specific needs of both retailers and consumers. With a portfolio featuring some of the most sought-after licenses globally, Empire Apparel partners with many of the largest retailers in the country.

About Yu-Gi-Oh!

Yu-Gi-Oh! is a true global phenomenon and perennial fan favorite. For over 25 years the Yu-Gi-Oh! Card Game has amassed a fervent following and the brand continues to flourish with each new series and expansion. To date, fans have engaged by reading the original Manga as well as watching more than 1,000 Yu-Gi-Oh! Anime episodes across eight series and playing Yu-Gi-Oh! TRADING CARD GAME and Yu-Gi-Oh! digital titles. Recently, the Yu-Gi-Oh! Card Game set two GUINNESS WORLD™ for the most entrants in a trading card game tournament and for the largest trading card game tournament. The future is bright for Yu-Gi-Oh! franchise with a robust slate of new content, games and merchandise planned for release that will continue to engage and entertain fans globally.