Virtual Artist KAF Throws A Surreal Dance Party With Producer Tsumiki On 'Chewing Disco'
Also Set To Perform At YouTube Music Weekend On Aug. 23
Watch The Music Video Here
Tokyo, Japan — Japanese virtual artist KAF seeks escape on “Chewing Disco,” and locates it in a dance-pop song bordering on the surreal. The latest installment in the 20-year-old creator's collaborative “Suite” series finds her linking up with producer Tsumiki, who creates a disorienting but ultimately euphoric track for KAF to lose herself in.
Listen To “Chewing Love” Here
“Chewing Love” also offers KAF a chance to bring her dynamic voice to the disjointed sounds of modern Japanese electronic music. Producer Tsumiki started out as a Vocaloid producer, meaning he created songs using the singing-synthesizer software of the same name, represented by the avatar Hatsune Miku. He's since become one of the most buzzed-about creators in J-pop today, both as a solo name and as a member of the upbeat dance-pop duo NOMELON NOLEMON.
On “Chewing Love,” Tsumiki adds sonic elements to an otherwise grooveable song that help keep it feeling left of center, including hypnotic chant breakdowns and mutating melodies. Yet despite the constant changes, it retains a catchy core and gives KAF room space to show the full range of her voice, reminding of the versatility that has made her one of the most exciting names in a new era of J-pop.
“Chewing Love” comes with a video marking a first for KAF — a clip where she herself isn't the central focus. Instead, dazzling animation courtesy of sonepon, one of KAF's favorite illustrators, adds visual flair to the song. The clip was directed by the prolific Katsushika Shusshin, and it helps expand the overall aesthetic of KAF's art while also emphasizing the music itself.
Watch the video here.
KAF is also set to perform at YouTube Music Weekend on Friday, Aug. 23. She goes on at 5:50 p.m. Japan Standard Time, as part of the video platform's celebration of digital-native artists blossoming in Japan. Watch it here.
“Chewing Love” is available now on all streaming services.
ABOUT KAF:
Debuting in 2018, KAF uses an anime-style avatar to present herself to the world, while creating music centered around her versatile and powerful voice. She's become one of the most prominent virtual singer's in Japan, with her original songs and covers earning millions of views. In March 2023, she released her third full-length album, further showing her artistic growth and ability to capture the complexities of growing up in 21st century Japan. She's performed at some of the country's most celebrated venues, including a sold-out night at the historic Nippon Budokan in Tokyo and the first-ever arena show by a virtual artist in January 2024.
Visit KAF's official website, YouTube, Instagram or Twitter
ABOUT KAMITSUBAKI STUDIO:
Founded in 2019, Tokyo KAMITSUBAKI STUDIO is a creative agency and management company at the cutting-edge of technology and entertainment. The group counts a variety of forward-thinking artists as part of its roster, including many virtual singers blurring the lines between the digital and real world.
Watch The Music Video Here
Tokyo, Japan — Japanese virtual artist KAF seeks escape on “Chewing Disco,” and locates it in a dance-pop song bordering on the surreal. The latest installment in the 20-year-old creator's collaborative “Suite” series finds her linking up with producer Tsumiki, who creates a disorienting but ultimately euphoric track for KAF to lose herself in.
Listen To “Chewing Love” Here
“Chewing Love” also offers KAF a chance to bring her dynamic voice to the disjointed sounds of modern Japanese electronic music. Producer Tsumiki started out as a Vocaloid producer, meaning he created songs using the singing-synthesizer software of the same name, represented by the avatar Hatsune Miku. He's since become one of the most buzzed-about creators in J-pop today, both as a solo name and as a member of the upbeat dance-pop duo NOMELON NOLEMON.
On “Chewing Love,” Tsumiki adds sonic elements to an otherwise grooveable song that help keep it feeling left of center, including hypnotic chant breakdowns and mutating melodies. Yet despite the constant changes, it retains a catchy core and gives KAF room space to show the full range of her voice, reminding of the versatility that has made her one of the most exciting names in a new era of J-pop.
“Chewing Love” comes with a video marking a first for KAF — a clip where she herself isn't the central focus. Instead, dazzling animation courtesy of sonepon, one of KAF's favorite illustrators, adds visual flair to the song. The clip was directed by the prolific Katsushika Shusshin, and it helps expand the overall aesthetic of KAF's art while also emphasizing the music itself.
Watch the video here.
KAF is also set to perform at YouTube Music Weekend on Friday, Aug. 23. She goes on at 5:50 p.m. Japan Standard Time, as part of the video platform's celebration of digital-native artists blossoming in Japan. Watch it here.
“Chewing Love” is available now on all streaming services.
ABOUT KAF:
Debuting in 2018, KAF uses an anime-style avatar to present herself to the world, while creating music centered around her versatile and powerful voice. She's become one of the most prominent virtual singer's in Japan, with her original songs and covers earning millions of views. In March 2023, she released her third full-length album, further showing her artistic growth and ability to capture the complexities of growing up in 21st century Japan. She's performed at some of the country's most celebrated venues, including a sold-out night at the historic Nippon Budokan in Tokyo and the first-ever arena show by a virtual artist in January 2024.
Visit KAF's official website, YouTube, Instagram or Twitter
ABOUT KAMITSUBAKI STUDIO:
Founded in 2019, Tokyo KAMITSUBAKI STUDIO is a creative agency and management company at the cutting-edge of technology and entertainment. The group counts a variety of forward-thinking artists as part of its roster, including many virtual singers blurring the lines between the digital and real world.
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