TMC to Hold Fifth Toyota Dream Car Art Contest

Toyota City, Japan, September 29, 2010—Toyota Motor Corporation (TMC) announces that it will be accepting entries for the fifth Toyota Dream Car Art Contest from October 1 through January 31, 2011. The contest is open to children age 15 years and below from 64 countries and regions around the world.

Held since 2004, the contest aims to create an opportunity for children—through drawing pictures of their “dream cars” under the theme "Your Dream—The Car of the Future"—to develop their interest in cars and further understand the joy and importance of having a dream. Between the first contest (2004) and the fourth (2008), TMC received approximately 60,000 entries.

This year's contest has a territorial scope that has been expanded from Asia to include North, Central, and South America; Europe; Africa; Oceania and the Middle East. Winning entries in each National Contest in February 2011 will be submitted to the World Contest to be held in Japan in May 2011, with bronze, silver, and gold prize winners, as well as other works of distinction, being selected.

In addition, Akira Toriyama, the world-renowned creator of the Dragon Ball anime series, and TMC President Akio Toyoda will select entries as winners of the Akira Toriyama Prize and President Toyoda Prize from among the bronze, silver, and gold prize-winning entries. Prizewinners will be invited to attend an award ceremony to be held in August 2011 at TMC headquarters here.

Theme: “Your Dream—The Car of the Future”
Entry period: From October 1, 2010 through January 31, 2011
Eligibility: (1)Age: 15 or below (2)Regions: North America, Latin America, Europe, Africa, Asia, Oceania and the Middle East
Entry requirements: Draw a picture on A3-size paper using any materials and submit it to the Toyotaadministrative office in the respective country or region. Note: Information for each country can be found on the World Contest website at http://www.toyota.co.jp/en/event_info/dreamcar/.
Selection:
1. National Contests will be held in each participating country and region in February 2011.
2. The World Contest will be held in Japan in May 2011 (bronze, silver, and gold prize winners, Akira Toriyama Prize and President Toyoda Prize winners and other works of distinction will be selected from among the winning entries from the national contests).
Note: Bronze, silver, and gold prize winners and Akira Toriyama Prize and President Toyoda Prize winners will also be invited to an award ceremony scheduled for August 2011 at TMC Head Office in Toyota City, Nagoya Prefecture, Japan.