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Takara Tomy Arts Reveals New 'Japanda' Character With Animated Short by Fanworks

TAKARA TOMY A.R.T.S announced on September 3 that it is developing merchandise and media around a new character named "Japanda." Ryō Taniguchi (designer for Tokyo 2020 Olympic and Paralympic Games' official mascots) designed the character.

Fanworks (Aggressive Retsuko) produced an animated short for the character's debut.

The target audience for the character is women in their late teens and 20s. TAKARA TOMY A.R.T.S plans to release plush dolls, apparel, capsule toys, and more merchandise for the character starting in spring 2020.

Thanks to Liam for the news tip.

Sources: Japanda's website, PR Times