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Forum - View topicHow Kadokawa is Redefining the Anime Market
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Shay Guy
 Posts: 2322 |
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Word or two missing here, I think. Also, the question starting with "With regards to overseas streaming..." didn't get bolded. |
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xxmsxx
 Posts: 601 |
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Quite a few interesting questions were asked. Glad to see that.
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Madaniel
Posts: 17 |
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That was a really interesting interview.
I already had a perception that the growth of anime in China was slowed down because of all the restrictions and censorship, this pretty much confirms that anime companies are looking more at the west then they are at China when it comes to expanding the business. Also, the anime industry is perfectly aware about the people who pirate anime in areas like south Asia because of limited access, it seems they are working to expand in those areas too. |
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Ermat_46
Posts: 740 Location: Philippines |
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Love it when their excuse for animator salaries not going up is that peasants from countries like Philippines and Indonesia still aren't "paying" for their anime.
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zztop
Posts: 650 |
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One thing to consider re. Chinese restrictions could also include protectionism, in light of the developing donghua animation scene - limiting anime's expansion there, to allow the expansion of locally produced donghua within their own market. |
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Neohybrid_kai
 Posts: 146 Location: Indonesia |
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Love it when you guys publishes interview with the high position in industry so we can know directly what they're thinking. Good to know they start to notice the efficiency of online features, even here in third world country we do video call sometimes to cut transportation cost. As for expecting more income from south east Asia, well the average wage in this small town I live is around 150USD per month
 so maybe just focus on providing free episodes on youtube and get the income from ads, on the other hand online payment now is becoming more and more easily accessible thanks to smartphone so maybe some people won't mind spending their money to support the anime industry
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Ermat_46
Posts: 740 Location: Philippines |
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To be fair, anime in Southeast Asia are still being monetized. Its not like we're watching anime "for free". For instance, licensors like Muse and Ani-One sells broadcast rights to cable TV like Animax Asia and Aniplus. They also sublicense to Netflix and other local streaming sites. Anyway, its Cunchyroll's fault in the first place. They've neglected Southeast Asia during the last decade. |
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fuuma_monou
 Posts: 1852 Location: Quezon City, Philippines |
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Tried subscribing to CR for a few months in 2018. Full price, even though the titles available in the Philippines/SEA were (and AFAIK still are) extremely limited, and it had constant buffering (probably due to not having enough CDN servers for the region). |
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Agent355
 Posts: 5113 Location: Crackberry in hand, thumbs at the ready... |
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So they know animators in Japan and overseas are paid poorly and have poor working conditions, but claim they can’t do anything about it until anime becomes more popular? More popular? It’s more popular than its ever been, worldwide.
Meanwhile, they’re determined to produce 40 series a year?! They *could* focus on producing fewer series with better animation quality and pay animators on par with the video game industry now. I hope they’re forced to, soon. Keep leaving, animators. Better yet, unionize! Your labor is worth more than Kadokawa is willing to spend, and they won’t change until they’re forced to. |
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otakuarunava
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Do you know Muse Communication and Medialink is way older than Crunchyroll? Muse and Medialink already opened their business in Southeast Asia before Crunchyroll even exist. You can check in Muse TW YouTube about section - it's written as 1992 and Crunchyroll established in 2006. I told Taiwan because their headoffice is in Taiwan. |
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Ermat_46
Posts: 740 Location: Philippines |
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There's literally nothing that stops Crunchyroll from making a deal with Muse and Medialink in order to stream their shows. After all, Muse and Medialink tries to stream to as many platforms as possible. |
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CrowLia
 Posts: 5528 Location: Mexico |
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That "just keep giving us more and more money and maybe someday we might pay out animators a fraction of a living wage" really made me wanna just drop my CR subscription and stick to piracy. What a shamelessly greedy and disgusting attitude. No amount of revenue will ever be enough for them, even if the market keeps growing (and I don't think it has a lot of room left to grow), you just know they'll find an excuse to syphon every penny into executive bonuses, the animators will never see any of it. Kadokawa surely is redefinining the anime market as a quantity over quality industry whose products are made in "studios" that might as well be sweatshops
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LadroAnima
 Posts: 8 |
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Wouldn't that just result in said animators recieving even less money? |
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Ermat_46
Posts: 740 Location: Philippines |
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That's Kadokawa's statement, not CR's. Not sure what CR has anything to do with Kadokawa's attitude. Not to mention, CR also licenses from other publishers like Avex, etc. (That's not to say that CR has its own slew of issues like underpaying their translators) |
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Juno016
 Posts: 2428 |
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I think their point is that if a company can't pay better than it does now with (as someone else put it) sweatshop conditions, it doesn't deserve to keep kicking its legs around the industry. To be more realistic, though, anime production is already expensive enough as it is and from what I hear, profit margains are often really small. Even flagship companies like Toei often have to use revenue from essentially the most profitable anime in the world to fund their other anime. And if we're talking the easiest means of increasing worker salaries, it's increasing those margains, which _can_ come from producing more anime if the returns are consistent. The problem is, profit margain increases usually get sucked up by other needs/wants for anime companies, meaning the cycle gets harsher, but the pay doesn't actually increase. At this point, the only way animator pay will increase will be by prioritizing it as the next "need" companies should focus on. And apart from punishing companies that don't pay their workers well and making it clear that's why we're not giving them money, I'm not sure how else we can do that, especially if they continue to dangle lip service to the issue over our head like a carrot. |
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