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Forum - View topicINTEREST: Drifting Classroom Creator Designs Horrifying IDOLM@STER Girls for Snickers Campaign
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Chrno2
 Posts: 6172 Location: USA |
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Hahahahaha!!! "Have a Snickers!"
If you've never followed our versions you won't get it. But the Kazuo Umezu bit was hilarious. 
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EricJ2
 Posts: 4016 |
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I've followed our version, and STILL don't get it. Heck, I don't get our version, either-- Snickers: the Geico of snack ads. 
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Lemonchest
Posts: 1771 |
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Force feeding women sweets till they "get cute" is a weird idea for a promo tie-in. Still, it's one of the few instances I can think of where the solution to a Japanese girl's image problems isn't dieting.
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Chrno2
Posts: 6172 Location: USA |
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I know. I know. What I mean if you know our ads you get this ad. The whole history behind Snickers is that you're not satisfied unless you have a Snickers. Their whole campaign going decades and decades back is the whole "IT'S SO SATISFYING!" moniker. So if you were craving hunger, "Grab a Snickers!". Not really the Geico, Geico is unique. The message is still the same is just trying new angles. But the key, wording is "SATISFYING" if you don't get anything else. Yeah, just telling those kids (and adults) to go out there and spend money to buy a Snickers. Snickers 80's style 50's CM doesn't say it but you get the point. I love Snickers bars and Ice Cream. Longest running treat. |
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EricJ2
Posts: 4016 |
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No, Geico isn't "unique"--On the contrary, random drive-by jokes apropos of nothing are about as GENERIC as advertising can theoretically get. Take any Geico ad and substitute another product: "Chicken with lips?...That's different. So is a beer with 60% less calories." In fact, Geico HAS been taking their own ads and substituting other products, when they re-edit their TV ads into "Please silence your cellphone" messages for theaters. Well, they've sure sold me on a comprehensive homeowner's policy... 
Nnnn-not really, no I just see some 50's straw-man being thrown out because somebody said mean things about Funny Pointless Ads.
This is Snicker's 80's, back when ads had to be Cute and Energetic, and Sell Things to Those New Young People, so that Big Corporations could make lots and lots more money: https://www.youtube.com/watch?v=B4WR0E-5aLY |
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