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Americanization of anime


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Iron Chef



Joined: 23 Jan 2003
Posts: 487
Location: Seattle, WA
PostPosted: Tue Jul 20, 2004 11:26 pm Reply with quote
This is most likely not a new topic by any means, but the recent Ask John article on Animenation got me to thinking. Once it is licensed, should anime be treated as an American consumable or as imported Japanese "art?"

This sort of ties in with Tempest's thread about being vocal fans (which I can't seem to find right now) because as fans, how much localization do/should we tolerate? Do we care that Usagi's name is changed to Serena? Are we just attracted to the foreign aspect of anime, and disappointed when it's taken from us?

Your thoughts and opinions puh-LEEEEZE...
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one3rd



Joined: 28 Jul 2003
Posts: 1818
Location: アメリカ
PostPosted: Tue Jul 20, 2004 11:28 pm Reply with quote
Trying to turn Tokyo into Hollywood is probably a bad move. But a name change isn't really a big deal, especially since most fans who care about that kind of thing would probably watch the sub anyway.
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kaitoueesu



Joined: 19 Jul 2004
Posts: 116
Location: Findlay
PostPosted: Tue Jul 20, 2004 11:30 pm Reply with quote
I don't know what my beef with name changing and stuff like that is but it really bothers me. When I found out that Serena wasn't what her name was I was mad...at DIC. I don't think the names should be changed.
I know I might sound stupid complaining about something like that but what's the point of changing the name?
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lianncoop
Past ANN Contributor


Joined: 28 Jul 2003
Posts: 1705
Location: Indiana
PostPosted: Tue Jul 20, 2004 11:35 pm Reply with quote
The thing with the name changes, for the most part, is it makes things more accessable to the target audience.

Joey instead of Jounouchi, Serena instead of Usagi...it makes things easier to "digest."

But, yes, when illogical name changes happen like "Hollywood Mew Mew," that's when it's trying to Americanize something too much.
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RichMan



Joined: 20 Jul 2004
Posts: 10
Location: ????
PostPosted: Tue Jul 20, 2004 11:47 pm Reply with quote
bah, I don't like americanization. I am a proud american, but I believe in keeping things the way they are meant to be. Some might call me a anti-dub elitist, but that's how I feel. Translation changes and such are a huge no-no IMO.
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Animefan16



Joined: 24 Apr 2004
Posts: 1021
PostPosted: Tue Jul 20, 2004 11:49 pm Reply with quote
lianncoop wrote:
The thing with the name changes, for the most part, is it makes things more accessable to the target audience.

Joey instead of Jounouchi, Serena instead of Usagi...it makes things easier to "digest."

But, yes, when illogical name changes happen like "Hollywood Mew Mew," that's when it's trying to Americanize something too much.


Thank god 4kids was smart enough to keep the "Tokyo" in "Tokyo Mew Mew".
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Cap'n_Morgan



Joined: 06 Aug 2003
Posts: 24
Location: I LOVE RUM!!!
PostPosted: Tue Jul 20, 2004 11:49 pm Reply with quote
Although I personally do not appreciate the "Americanization" of anime I can see the purpose. Changing certain cultural aspects of an anime will appeal more to younger viewers. For example, when I was young and stupid....(not too long ago) I could better connect with English names and customs than with those of an unknown culture. However, the extent to which many animes are edited during translation can certainly be disputed. Yu Gi Oh comes to mind. There is no shadow realm!! I believe sailor moon was also overly butchered. I guess it is difficult to distinguish the line between common sense and absurdity.
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Iron Chef



Joined: 23 Jan 2003
Posts: 487
Location: Seattle, WA
PostPosted: Wed Jul 21, 2004 12:05 am Reply with quote
Cap'n_Morgan wrote:
Although I personally do not appreciate the "Americanization" of anime I can see the purpose. Changing certain cultural aspects of an anime will appeal more to younger viewers. For example, when I was young and stupid....(not too long ago) I could better connect with English names and customs than with those of an unknown culture. However, the extent to which many animes are edited during translation can certainly be disputed. Yu Gi Oh comes to mind. There is no shadow realm!! I believe sailor moon was also overly butchered. I guess it is difficult to distinguish the line between common sense and absurdity.


Interesting. So I proffer this: Do you think that anime ratings should be bumped up a bit for American audiences? For example, "The Little Mermaid" can pretty much be watched by anyone, but "Detective Conan," while aimed at kids in Japan, is a bit more mature than what American kids are used to. Obviously, we're a younger country, but are we--as a whole--a mentally younger audience? Curious.
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frostedsaiyan



Joined: 03 Sep 2003
Posts: 637
Location: Maryland
PostPosted: Wed Jul 21, 2004 12:13 am Reply with quote
Iron Chef wrote:
Cap'n_Morgan wrote:
Although I personally do not appreciate the "Americanization" of anime I can see the purpose. Changing certain cultural aspects of an anime will appeal more to younger viewers. For example, when I was young and stupid....(not too long ago) I could better connect with English names and customs than with those of an unknown culture. However, the extent to which many animes are edited during translation can certainly be disputed. Yu Gi Oh comes to mind. There is no shadow realm!! I believe sailor moon was also overly butchered. I guess it is difficult to distinguish the line between common sense and absurdity.


Interesting. So I proffer this: Do you think that anime ratings should be bumped up a bit for American audiences? For example, "The Little Mermaid" can pretty much be watched by anyone, but "Detective Conan," while aimed at kids in Japan, is a bit more mature than what American kids are used to. Obviously, we're a younger country, but are we--as a whole--a mentally younger audience? Curious.


My opinion to your last question about America being a mentally young audience is that I think we aren't mentally young because most of us have already learned about the things shown on tv at a young age. Its just that television stations such as CN and also parents still think it is proper to keep younger children from knowing certain things. I don't really think we are mentally young since we could see this anywhere else. Mainly on the news, about killings and such. They won't show the actual murder but occasionally will show blood and other evidence that parents might think is too violent for children.
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Iron Chef



Joined: 23 Jan 2003
Posts: 487
Location: Seattle, WA
PostPosted: Wed Jul 21, 2004 12:15 am Reply with quote
So it's our Purtanical ethics that keep anime from blossoming full-flower on TV? I can see that.
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Kagemusha



Joined: 20 Feb 2004
Posts: 2783
Location: Boston
PostPosted: Wed Jul 21, 2004 12:15 am Reply with quote
People go on and on about butchering anime, but the fact is many of those people were introduced to anime through these americanized ones. The americanized animes are important because they bring many new people into the anime fanbase.
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Cap'n_Morgan



Joined: 06 Aug 2003
Posts: 24
Location: I LOVE RUM!!!
PostPosted: Wed Jul 21, 2004 12:20 am Reply with quote
I don't think we are a mentally younger audience. However, I believe our culture is more stringent in the area of sexuality due to a stronger Christian influece in America than that experienced in other nations such as the countries of Europe. There are a lot of sexual references in various animes such as Sailor Moon. For the time being, the ratings should be bumped up to protects various companies from lawsuits which would also alleviate the need for editing.
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frostedsaiyan



Joined: 03 Sep 2003
Posts: 637
Location: Maryland
PostPosted: Wed Jul 21, 2004 12:31 am Reply with quote
Cap'n_Morgan wrote:
I don't think we are a mentally younger audience. However, I believe our culture is more stringent in the area of sexuality due to a stronger Christian influece in America than that experienced in other nations such as the countries of Europe. There are a lot of sexual references in various animes such as Sailor Moon. For the time being, the ratings should be bumped up to protects various companies from lawsuits which would also alleviate the need for editing.


Yes, I was thinking about lawsuits too, but they could just make the rating to the show higher, for example from PG 13 to NC-17. Thats just an example, but then I wondered if channels like Cartoon Network had certain legal issues which refrain them from going over a certain rating. Is there?
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Kazuki-san



Joined: 21 May 2004
Posts: 2251
Location: Houston, TX
PostPosted: Wed Jul 21, 2004 12:51 am Reply with quote
frostedsaiyan wrote:


Yes, I was thinking about lawsuits too, but they could just make the rating to the show higher, for example from PG 13 to NC-17. Thats just an example, but then I wondered if channels like Cartoon Network had certain legal issues which refrain them from going over a certain rating. Is there?


Well the ratings for TV shows are different.

TV Parental Guidlines

Anyway, the shows are rated "voluntarily" by the broadcasting network. A network won't really get in trouble for setting a high rating, but they can if they set it too low. The TV Parental Guidelines Monitoring Board is what governs the TV ratings, but you basically have to complain to them before they look into anything.
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jfrog



Joined: 21 May 2004
Posts: 925
Location: Seattle
PostPosted: Wed Jul 21, 2004 1:31 am Reply with quote
frostedsaiyan wrote:
Yes, I was thinking about lawsuits too, but they could just make the rating to the show higher, for example from PG 13 to NC-17. Thats just an example, but then I wondered if channels like Cartoon Network had certain legal issues which refrain them from going over a certain rating. Is there?


I don't think so, just pressure from parent groups. In many ways, children's entertainment has gotten progressively worse over the past hundred years. I remember when I was a kid, Redwall was the only children's book that was written recently that I could stand, so I mainly read books from the early 20th century. And it's not just a matter of puritanism, since 'edgier' children's books (like Goosebumps - anyone remember those?) talk down to children just as much, if not more. People just underestimate kids too much. I read Lord of the Rings and Watership Down when I was probably way too young for them, and while I didn't get everything that was going on, I still enjoyed the hell out of them.
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