Forum - View topic[OT]Indian animation industry demands a swadeshi quota on CN
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Proman
 Posts: 947 Location: USA |
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Weird...
I found this article here: http://www.screenindia.com/fullstory.php?content_id=7815 Don’t go by the harmless Tom & Jerry, or the affable Bob and Noddy. Behind Tiny TV lurks a dark big picture, just noticed by the Indian animation industry. In a letter to the Information and Broadcasting Ministry, it has put its fears down in black and white, “The unabated invasion of television homes in our country by international cartoon and animation channels full of foreign characters is an attack on the culture of India and will have an adverse impact on the next-generation Indians.” The answer, the Animation Producers’ Association of India helpfully suggests, is reserving airtime on cartoon channels for more “Indian” characters churned out by its own houses, like the Pandavas, Hanuman or Tenali Raman. The letter, dated March 29, asks I&B Minister Ravi Shankar Prasad to create a level-playing field and promises that given this chance, the Indian animation industry - which has produced well-received series like The Adventures of Tenali Rama, The Pandavas, Bhagmati, Panchtantra and Hanuman - can give the Johnny Bravos a run for their money. Apart from keeping aside airtime, the Association wants the Ministry to ensure that cartoon channels wanting to beam their programmes into India enter into co-productions with local companies. The signatories to the letter include 2nz/Climb Animation Co, A&A, Acropotel, MM Studio, Mumbai Animation Bridge, Aum Creations, Crest Communications, Digital Art Media, CWL Global, Digikore Studios Ltd, Jadoo Works, and 40 production houses of the country. Hitting just the right note with this Government, the Association warns in its letter: “Our ancient culture and traditions cannot be treated as just another commodity. We not only have to preserve them but also create a balance between our culture and the programming being beamed into India.” Ramesh Sharma of Moving Pictures shares the concern: ‘‘Our children do not have adequate exposure to Indian content, and the animation industry has social ramifications. “Going a step further, Mike Pandey of Riverbank Studios points out that animation is not just about cartoons or squiggly creatures, and that its potential is immense. ‘‘From water harvesting to AIDS, graphics can be more useful in putting across in simple terms what one aims to teach.” In India, some 70 companies turn out animation, the more prominent ones being Tata Elxi’s Visual Computing Labs, Digital Art Media, Deccan Animation and Jadoo Works. The annual revenue earned from animation in the country is expected to go up from $0.6 billion in 2003 to $1.5 billion in 2005. |
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ShellBullet
 Posts: 1051 Location: I hit things, with my fist. |
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That's one of the most unashamed pleas for pork-barrel legislation I've ever seen.
Last edited by ShellBullet on Mon Apr 12, 2004 3:13 am; edited 1 time in total |
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HeeroYuy135
Posts: 150 Location: Sacramento, CA, USA |
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um...alright then...wait, what?
Last edited by HeeroYuy135 on Sun Apr 11, 2004 10:20 pm; edited 1 time in total |
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Steventheeunuch
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why put your text in dark red?
CONFORM Anyway, I wouldn't mind seeing some Indian Animation at some point, assuming it's actually good. |
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Sword of Whedon
Posts: 683 |
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Judging by the rest of Bollywood's output, I'm going to say it's very very very likely not. They make the same 4 movies over and over again, with people who look and sing exactly the same. I'd love to love Indian cinema, I've seen some great ones that did break the mold. But the "some" is usually 1 film every couple of years. |
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Syker 07
Posts: 149 Location: Kentucky |
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It does kinda scream "Big Dig", doesn't it? *Glares at candidate Kerry*. I can see a legitimate argument in there somewhere, though. Being a fan of animation in general, I wouldn't mind catching a sample of Indian animation. It might be good. Of course, it might not be. I won't know unless they start playing some on TV somewhere. |
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Tenchi
 Posts: 4536 Location: Ottawa... now I'm an ex-Anglo Montrealer. |
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Reminds me of the situation in Canada, where we've had the same sort of Canadian Content restrictions for decades, mandating a certain high percentage of Canadian-produced programming. Though there are some good Canadian cartoons out there, especially the underrated Untalkative Bunny... and Kevin Spencer outswears South Park.
Coincidentally, a lot of Canadian animation is actually farmed out to India (there or the Philippines). I know Funbag does For Better or For Worse in India, believe it or not. |
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