I was wondering if anyone who was familiar with Viz Media's Sig Ikki online magazine paused to check out their advertising demographics sheet. There is a list of different things for anyone who wants to advertise on the site. It claims such things like that the average reader has a household income exceeding $50,000 and that they enjoy American comics as well as manga, but don't really enjoy things of the superhero genre as much as alternative series. I was curious as to what anyone thought of these pieces of alleged demographic data.
Joined: 25 Aug 2010
Posts: 10069
Location: Virginia
Posted: Mon Sep 12, 2011 6:46 pm
I can't really argue with it. I do buy several of their Sig Ikki titles and the description does fit otherwise.
Just how does one argue with demographic data anyway. I don't think there is any independent rating agency for comics and graphic novels as there is with TV.
Well, I suppose the closest would be the Comics Code Authority, but the scope of that organization is far different than what you mean I believe. Moreover, it honestly has little to do with manga as far as I know.
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