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NEWS: Borders Books Prepares to Sell Intellectual Assets




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firedragon54738



Joined: 24 Sep 2007
Posts: 3113
Location: wisconsin
PostPosted: Mon Aug 01, 2011 11:47 pm Reply with quote
What the hell is this there selling my email those bastards how can they do that all there going to find is how much manga I buy there
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Sewingrose



Joined: 11 Jan 2011
Posts: 579
PostPosted: Tue Aug 02, 2011 12:57 am Reply with quote
firedragon54738 wrote:
What the hell is this there selling my email those bastards how can they do that all there going to find is how much manga I buy there


The e-mail list is currently their most valuable asset, and it will be sold. Probably to someone trying to hawk merchandise or spammers.
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enurtsol



Joined: 01 May 2007
Posts: 14886
PostPosted: Tue Aug 02, 2011 1:10 am Reply with quote
Murder She wrote:

Borders Books Prepares to Sell Intellectual Assets


I thought that was bankrupt, haha! Laughing
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yamiangie



Joined: 03 Mar 2010
Posts: 465
PostPosted: Tue Aug 02, 2011 2:08 am Reply with quote
Sewingrose wrote:
firedragon54738 wrote:
What the hell is this there selling my email those bastards how can they do that all there going to find is how much manga I buy there


The e-mail list is currently their most valuable asset, and it will be sold. Probably to someone trying to hawk merchandise or spammers.


I'm i think they lost mine. I haven't had an new coupon update in years.
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Sunday Silence



Joined: 22 Jun 2010
Posts: 2047
PostPosted: Tue Aug 02, 2011 3:03 am Reply with quote
firedragon54738 wrote:
What the hell is this there selling my email those bastards how can they do that all there going to find is how much manga I buy there


http://iworkatborders.livejournal.com/837707.html
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Kouta6769



Joined: 07 Mar 2010
Posts: 63
PostPosted: Tue Aug 02, 2011 4:09 am Reply with quote
Isn't something like this obvious against the law?
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marcos torres toledo



Joined: 01 Sep 2009
Posts: 269
PostPosted: Tue Aug 02, 2011 6:46 am Reply with quote
I bought a lot of books with my debit card I wonder who will get that information and to want what use they will use it. Confused
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PetrifiedJello



Joined: 11 Mar 2009
Posts: 3782
PostPosted: Tue Aug 02, 2011 7:11 am Reply with quote
Kouta6769 wrote:
Isn't something like this obvious against the law?

No, it's not. While a business will often cite it will not sell personal information, many sell "anonymous" data, such as number of daily hits, etc. It's a very lucrative business.

Unfortunately, there is no such thing as anonymous data. Anyone with the resources can easily match this information up to other sources, which is why it's very lucrative.

However, don't worry about it. It's not like your CC data is being sold, just what you bought with it.

Most companies use this information to sell other companies products and services, and rarely does this come back to the consumer (though in some cases, it's apparent when the mailbox or inbox are suddenly filled with "special offers").

Read the Terms of Service carefully, despite their bullshit attempt at making them incomprehensible. If you don't understand it, do not sign up until you ask questions. Otherwise, you've no one to blame but yourself.

Even ANN has the right to sell your data:
"We regularly share statistical data with 3rd parties and the public."

Sorry, but that's just the way it is.
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Sunday Silence



Joined: 22 Jun 2010
Posts: 2047
PostPosted: Tue Aug 02, 2011 8:02 am Reply with quote
PetrifiedJello wrote:
Even ANN has the right to sell your data:
"We regularly share statistical data with 3rd parties and the public."


Wonder if we can skew this data for some truly funny results........
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Teriyaki Terrier



Joined: 26 Mar 2008
Posts: 5689
PostPosted: Tue Aug 02, 2011 9:45 am Reply with quote
Got to stay classy until the very end right Borders? Frankly, I am quite outraged that Borders would do sell customer information even though they are going out of business.

I know this happens daily, but seriously, if the company is about to go entirely out of business, the least they could do is delete the information rather than sell it.

Not cool Borders, not cool at all.
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agila61



Joined: 22 Feb 2009
Posts: 3213
Location: NE Ohio
PostPosted: Tue Aug 02, 2011 9:57 am Reply with quote
Teriyaki Terrier wrote:
Got to stay classy until the very end right Borders? Frankly, I am quite outraged that Borders would do sell customer information even though they are going out of business. ...
You think their creditors would accept them just deleting the customer information? To be allowed to NOT sell it, they needed to stay in business ~ the creditors of a bankrupt company have a right to dispose of all of the bankrupt company's assets.
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bob_loblaw



Joined: 14 Oct 2005
Posts: 229
Location: Tanning in Hell
PostPosted: Tue Aug 02, 2011 1:34 pm Reply with quote
Most things like a sale of personal information is usually in the fine print of a rewards/discount program either in its brochure or online. For example, here's the one for B&N:

Quote:
Sales, Mergers, and Acquisitions. If Barnes & Noble becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, personal information may be provided to the entities and advisors involved subject to a confidentiality agreement, and we will provide notice before any personal information is finally transferred and becomes subject to a different privacy policy.


I'm not throwing this out there to high-five Borders, but just to encourage folks to always read the fine print, or ask WHERE they can read it before signing on the dotted line.

I remember this happened to a local tailor of mine that went out of business. He sold his customer information to a business that was replacing his in the same location. I didn't know it had happened, until I went there a few years ago to buy a new suit.
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NatWu



Joined: 21 Jul 2009
Posts: 15
PostPosted: Thu Aug 04, 2011 4:09 am Reply with quote
Depending on what state you're in, they may or may not be able to sell your personal information to someone else, may require notification, or may require consent.

Selling lists of email addresses with no other information is actually done all the time by lots of businesses. Email addresses themselves aren't really private, even if it does include your full name. Although, seriously, what fool would go online with that kind of email address? So more than likely, if you ever used that email address before to sign up for something else, it's already been sold in a batch with a million others.

On the other hand, the buyer is probably going to be either Amazon or Barnes & Noble, and most former Borders shoppers are probably already on those lists!
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