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NEWS: Japanese Animation TV Ranking, January 27-February 2




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YagamiBlackstone255



Joined: 10 May 2023
Posts: 240
PostPosted: Sat Feb 08, 2025 5:23 pm Reply with quote
Go Pretty Cure GOOOOOOOOOOOOOOO!!!
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Shay Guy



Joined: 03 Jul 2009
Posts: 2430
PostPosted: Sat Feb 08, 2025 8:51 pm Reply with quote
I've had these charts on my radar ever since seeing Eden of the East on them got me to check it out, but it was only this past week that I started to wonder something. See, I've been digging through all the archived charts for a data analysis project, and I noticed something: In all the rankings ANN's posted since they started in 2007, not once has an independent station like Tokyo MX made the chart. Every single row, out of over 9,000 altogether*, has been from one of the seven network stations in Kanto. Which got me wondering: How does Video Research count broadcasts on independent stations?

*Literally, I swear I'm not saying it for the meme. It's currently approaching 9,400. 17 years, usually 10 rows a week, it adds up.

There's an important difference here. Nippon TV, TBS, NHK, and so on all broadcast to the entirety of Kanto. But Tokyo MX's signal is weaker, and it only broadcasts to Tokyo -- which is only about a third of Kanto's population. The other independent stations in the region have even smaller audiences. And the ratings Video Research publishes seem to be their estimates for what fraction of Kanto was tuned into a specific broadcast.

So, let's say it's June 2023. Oshi no Ko has blown up into a massive phenomenon, with "Idol" all over the airwaves and whatnot. But in Tokyo, people who watch it live are watching the Tokyo MX broadcast on Wednesdays at 23:00. In Chiba, they're watching Chiba TV on Thursdays at 0:45, almost two hours later. In Maebashi, they're watching Gunma TV at 1:00. Meaning the Kanto audience is fragmented between different broadcasts on different stations -- and thus, even if you're only asking the limited question of "How many people are watching an anime live on TV?" to gauge popularity, non-network anime would seem to be at a systemic disadvantage.

Which matters if you want a clear answer to that question. Late-night anime can absolutely make these charts; that's become quite clear in the last few years. Demon Slayer, Jujutsu Kaisen, Spy x Family, TenSura, Dragon Ball Daima, anything on Nippon TV's new Friday Anime Night block. But those are all network shows, airing on Fuji TV, TBS, etc. And nowadays, a hell of a lot of late-night anime airs on independent stations, including some very popular ones. Hell, Dr. Stone's a pretty mainstream Jump series, and Tokyo MX has always aired it at 10:00 or 10:30 PM.

So when Oshi no Ko S1 was airing, and Demon Slayer (late night) and The Witch from Mercury (daytime) were both making the charts but OnK wasn't, does that mean there really weren't enough people watching it live? Even though it was such a phenomenon that even the less popular season 2 was still by far the most popular anime that season? Even though Demon Slayer's audience had been declining since Mugen Train, and a year later it'd be less popular than Kaiju No. 8 (which never made the charts even as a network series)? Even though Magilumiere, with a surely smaller audience, made the charts late at night in 2024? Or did Oshi no Ko never have a chance at making the charts, because it aired on independent stations, in what Americans would call first-run syndication?

If Video Research doesn't have some way of adjusting for this, I'd like to see what the numbers would look like if they narrowed the sample, and the denominator, just to viewers in Tokyo. It'd be interesting to see if Tokyo MX broadcasts started popping up on the rankings.
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