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OjaruFan2
Joined: 09 Jul 2018
Posts: 667
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Posted: Sat Jan 22, 2022 8:31 pm
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Quote: | Studio Ghibli and Hayao Miyazaki's Spirited Away film aired on Friday, January 7 at 9:00 p.m. and earned a 16.3% rating. |
The film aired specifically on NTV, according to Video Research.
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Hoppy800
Joined: 09 Aug 2013
Posts: 3331
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Posted: Sun Jan 23, 2022 11:16 am
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TV is in decline even in Japan, just look at the Sazae-san ratings; it's not even in the double digit percentages anymore,
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Rob19ny
Joined: 13 Jun 2020
Posts: 1900
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Posted: Sun Jan 23, 2022 9:19 pm
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Speaking of Ghibli, Mononoke Hime 25th anniversary is in July. Expecting that to get reaired in July.
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Piglet the Grate
Joined: 25 May 2021
Posts: 721
Location: North America
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Posted: Mon Jan 24, 2022 4:32 am
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OjaruFan2 wrote: |
Quote: | Studio Ghibli and Hayao Miyazaki's Spirited Away film aired on Friday, January 7 at 9:00 p.m. and earned a 16.3% rating. |
The film aired specifically on NTV, according to Video Research. |
So a two decade old movie gets two to five times the views of the most popular new shows. Even with Miyazaki being a "demigod of anime" in Japan this is odd unless all the new shows are doing poorly in drawing viewers, or there is a split in viewership with new anime being watched more by streaming instead of broadcast television (I have heard this is not the case, but confirmation or correction by someone who knows would be appreciated).
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SHD
Joined: 05 Apr 2015
Posts: 1757
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Posted: Mon Jan 24, 2022 7:03 am
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Piglet the Grate wrote: |
OjaruFan2 wrote: |
Quote: | Studio Ghibli and Hayao Miyazaki's Spirited Away film aired on Friday, January 7 at 9:00 p.m. and earned a 16.3% rating. |
The film aired specifically on NTV, according to Video Research. |
So a two decade old movie gets two to five times the views of the most popular new shows. Even with Miyazaki being a "demigod of anime" in Japan this is odd unless all the new shows are doing poorly in drawing viewers, or there is a split in viewership with new anime being watched more by streaming instead of broadcast television (I have heard this is not the case, but confirmation or correction by someone who knows would be appreciated). |
I don't think it's odd at all. For one, anime is not hugely popular to begin with. It may seem like Japan is all about anime, but no, it's a relatively niche hobby thing, and most people who are not anime fans don't really watch anime at all. Even people who regularly read manga will not always watch anime. There's a reason why most TV anime not specifically targeting kids air in the late-at-night dead zone, and there's a reason why live action TV drama adaptations are generally of higher "pedigree" than anime adaptations, even though most of them are really terrible as adaptations (or as just shows in general). This is also why a lot of manga, especially shoujo romances and the like, never get an anime but get live action TV drama adaptations.
It's rare that a TV anime that is not basically a national institution like Sazae-san or Detective Conan or One Piece manages to break out of this frame, and when one does it's usually aimed at chlidren and airs in an appropriate timeslot - eg. PreCure or Yashahime. Most recently Kimetsu no Yaiba was a huge kinda-sorta-all-ages success, too, and while the manga was popular too, it probably helped that its first season aired in the 9 pm timeslot on AT-X.
Two, Ghibli movies are like Disney movies, targeting families and not just people who are specifically fans of animation. People who never watch anime will watch a Ghibli movie, much like how people who would never watch say Arcane or Steven Universe or Owl House will watch a Disney movie. Plus, Spirited Away also aired in a much much better timeslot (9 pm - prime TV time!) than most TV anime that air around or after midnight which are dead zones for any programming, really, barely anyone watches TV at that time.
Three, streaming is actually not a huge thing in Japan, definitely not to the extent of North America or even Europe. However, there's one thing that happens all the time - people recording shows to watch them later. This is actually what usually happens with anime that airs at night, people who have to get up in the morning will just record them and watch them when they have time. Still, even this viewership is usually not like, huge, compared to more popular/mainstream programming.
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Piglet the Grate
Joined: 25 May 2021
Posts: 721
Location: North America
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Posted: Mon Jan 24, 2022 11:10 am
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Thanks SHD for the response, and I do not intend to disagree with anything you wrote. However, I stand by my "odd" characterization since I believe we mean somewhat different things by the word in this context.
SHD wrote: |
I don't think it's odd at all. For one, anime is not hugely popular to begin with. It may seem like Japan is all about anime, but no, it's a relatively niche hobby thing, and most people who are not anime fans don't really watch anime at all. Even people who regularly read manga will not always watch anime. |
I find it odd that without having to deal with subtitles or (for those who like such things, dubs) that the Japanese people would not have more liking and respect for their anime (at least the higher quality ones, but that is true of almost any subject).
So movies, even animated ones, have greater potential for commercial success in Japan, and if so is that why shows such as Rascal Does Not Dream of Bunny Girl Senpai in the past and The Quintessential Quintuplets in the near future wrap up with a movie instead of another cour?
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