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Suggested Changes for Adult Swim Anime


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Tetsujin



Joined: 19 Jun 2005
Posts: 216
PostPosted: Sun Jul 02, 2006 6:17 pm Reply with quote
In numerous threads the topic of how Adult Swim handles anime pops up. There are many theories floating around as to why Adult Swim treats anime as it does. It doesn't bother me that anime gets less-favored status by Adult Swim-- anime isn't for everyone.

What bothers me is why schedule changes don't make sense when their justification is ratings (or lack thereof).

Saturday isn't supposed to be a good night for anime, yet most of the anime seen there for much of the year consists of repeats. If it isn't new, why stay up that late? Yet when Adult Swim shows its ratings bumps it shows Futurama-- a non-anime series-- getting the best ratings of the night.

Earlier this year Saturday night featured new episodes of InuYasha, Fullmetal Alchemist, and Ghost in the Shell: 2nd Gig (along with encore airings for debut showings of Neon Genesis Evangelion). Then for some reason Adult Swim wanted to premiere episodes during the 12:30pm ET/PT weeknight time slots. I know people go out on Saturday nights, but most adults also have to wake up early the next weekday to go to work. I don't know if this schedule change worked.

When Futurama, airs again this Saturday, it will (again) be the series which gets the best ratings. People know about Futurama, yet most think of FMA and NGE as games for PSP or XBox.

Rarely do I see advertising for the anime Adult Swim offers. When I see it, it's while I'm tuned in. I'm already watching, Adult Swim, it doesn't need to lure me to watch anime.

I've seen posters for Aqua Teen Hunger Force, The Boondocks, and Minoriteam on the sides of buses. I've even seen posters six-floors tall for Tom Goes to the Mayor. I haven't seen squat offline and off the air for anime shown by Adult Swim.

I'm not expecting anime to get equal treatment from Adult Swim. I just question the reasons Adult Swim gives for its programming decisions when it doesn't use the same promotion tactics for anime it uses for non-anime programs.

Does anyone have any ideas or suggestions for how Adult Swim can get more out of anime (and so we can get more anime from Adult Swim)? Does anyone understand why Adult Swim makes the descisions it makes? Is there anything else to be considered? Thanks in advance.
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goins007



Joined: 30 Mar 2006
Posts: 291
PostPosted: Sun Jul 02, 2006 10:54 pm Reply with quote
What are you taking about? FMA gets way more advertising then futurama does, I see spots for it all the time. I happen to like Futurama, mision hill, minoriteam seems to be a hit or miss show. How anyone can stand more than one episode of Tom Goes to the Mayor is beyond me. And FMA and Eureka 7, along with GITS seem to get pretty good commercial coverage. More for the first two. And the guys from AS have talked about his a few times, they are gonna be more careful with the anime they buy and show. They need to get some ads on other channels, that will bring in more people than anything else.
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theoriginalbilis





PostPosted: Mon Jul 03, 2006 4:49 am Reply with quote
MY suggestion?

They need to advertise and promote their anime shows more... I mean, they wonder why their anime ratings are so low... geez...
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Tetsujin



Joined: 19 Jun 2005
Posts: 216
PostPosted: Mon Jul 03, 2006 4:56 am Reply with quote
Simply doing more of the same isn't enough. Yes, the anime needs to be promoted more, but commercials aren't enough. Adult Swim realizes this when it comes to its "comedies," but somehow it seems mystified when it promotes its anime.

Commercials are good as far as they go, but with things such as TiVo and DVR out there they have lost some of their effectiveness. Adult Swim needs to take this into account when it promotes its anime programming.
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Abarenbo Shogun



Joined: 19 Jul 2005
Posts: 1573
PostPosted: Mon Jul 03, 2006 5:25 am Reply with quote
Tetsujin wrote:
I've seen posters for Aqua Teen Hunger Force, The Boondocks, and Minoriteam on the sides of buses. I've even seen posters six-floors tall for Tom Goes to the Mayor. I haven't seen squat offline and off the air for anime shown by Adult Swim.


Tom Goes to the Mayor is probably the only show on AS that is extremely cheap enough to warrant useless advertising. Ever notice how many adverts are for this POS show than any other ones? Goddamn Tommunists.....

Quote:
Does anyone have any ideas or suggestions for how Adult Swim can get more out of anime (and so we can get more anime from Adult Swim)? Does anyone understand why Adult Swim makes the descisions it makes? Is there anything else to be considered? Thanks in advance.


I'd do a few things:

1. Overhaul the entire AS system of getting anime.

It's been noted before that at least one major person at AS is viehimently against Anime with anything with the slightest ammount of fanservice in it. Such bias seems hypocritical given the crap some of the other non-anime japanese shows get away with (Venture Brothers have several characters that show more cleavage than the Major did in GITS). Fire the bitch, and get someone that won't show such bias.

Also, an idea: Do marketing research. See which Anime could be a good gateway into the mainstream. If they spent half the budget they do with the advertising of Tom Goes to the mayor on marketing research, we'd might be seeing mroe anime.

2. Retire Cowboy Bebop. Permanently.

I'd see this property as more of a liability than an asset. How many times can you justify repeating the show over and over to the point where it's absurd? Retire it and find a new series. It's jumped the shark.

3. Rotate Anime series.

On that note, put anime series in some sort of fixed rotation system. Excluding epics series like Naruto, Bleach, Inu-Yasha, or One Piece, 3 months should be ample time to burn thru them a couple of times.

4. Set parameters for the weekend.

Anime for Saturday, Non-Anime for Sunday.

5. Set quality control.

This should also apply to Sunday nights, but enact some sort of quality control system so that crap anime never hits the airwaves (i'm looking at you Milk-chan.)
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Kelly



Joined: 17 Nov 2003
Posts: 868
Location: New York City
PostPosted: Mon Jul 03, 2006 7:31 am Reply with quote
Abarenbo Shogun wrote:
It's been noted before that at least one major person at AS is viehimently against Anime with anything with the slightest ammount of fanservice in it. Such bias seems hypocritical given the crap some of the other non-anime japanese shows get away with (Venture Brothers have several characters that show more cleavage than the Major did in GITS).


Okay, on the other side of the coin, give us gals some shoujo and/or josei then. All of us aren't guys, and I'm glad I can watch the AS anime selection without seeing fanservice every five minutes. (Which wouldn't keep me watching very long, by the way).

Consider this - for all the shounen and occasional seinen AS runs, I don't recall seeing, in the several years I've had AS access, one anime series slanted towards a female audience. Not one. You guys still have the better deal by far even if you're not getting as much fanservice as you like. I understand the demographic they're out to get, but I'm glad they're keeping things a little fair and showing alot of crossover series and shounen/seinen series that a female audience might like too.

As for my advice, I wish they would stop changing schedules fairly often. It's the same deal as any other show - people are going to lose interest if they have to start hunting every week.
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hanachan01



Joined: 11 Dec 2005
Posts: 504
PostPosted: Mon Jul 03, 2006 11:06 am Reply with quote
Kelly wrote:
Abarenbo Shogun wrote:
It's been noted before that at least one major person at AS is viehimently against Anime with anything with the slightest ammount of fanservice in it. Such bias seems hypocritical given the crap some of the other non-anime japanese shows get away with (Venture Brothers have several characters that show more cleavage than the Major did in GITS).


Okay, on the other side of the coin, give us gals some shoujo and/or josei then. All of us aren't guys, and I'm glad I can watch the AS anime selection without seeing fanservice every five minutes. (Which wouldn't keep me watching very long, by the way).

Consider this - for all the shounen and occasional seinen AS runs, I don't recall seeing, in the several years I've had AS access, one anime series slanted towards a female audience. Not one. You guys still have the better deal by far even if you're not getting as much fanservice as you like. I understand the demographic they're out to get, but I'm glad they're keeping things a little fair and showing alot of crossover series and shounen/seinen series that a female audience might like too.

As for my advice, I wish they would stop changing schedules fairly often. It's the same deal as any other show - people are going to lose interest if they have to start hunting every week.


While I would love to see shojo such as Fruits Basket on AS, it's never going to happen. There's no market for it like there is for manga. With manga, girls like to read, so it's an easier sell. However, most girls who would be interested in shojo (I'd say the 8-15 age range) don't watch Cartoon Network. They usually watch MTV, E!, WB, and VH1. Maybe, if they aired shojo anime on one of those channels, it would catch on but I doubt any one of those channels.
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v1cious



Joined: 31 Dec 2002
Posts: 6235
Location: Houston, TX
PostPosted: Mon Jul 03, 2006 1:40 pm Reply with quote
they need more shows, it's that simple.
they keep showing the same repeats, so it's starting to turn people off. remember when they had new Inuyasha, new Fullmetal Alchemist, Paranoia Agent, and Scryed? they were pulling in at the lowest 500,000 a week. they just stopped caring. i mean look how many comedy pilots are set to air this year.
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Kouji



Joined: 01 Oct 2005
Posts: 978
PostPosted: Mon Jul 03, 2006 2:33 pm Reply with quote
hanachan01 wrote:
While I would love to see shojo such as Fruits Basket on AS, it's never going to happen. There's no market for it like there is for manga. With manga, girls like to read, so it's an easier sell. However, most girls who would be interested in shojo (I'd say the 8-15 age range) don't watch Cartoon Network. They usually watch MTV, E!, WB, and VH1. Maybe, if they aired shojo anime on one of those channels, it would catch on but I doubt any one of those channels.
And how do you know that there isn't any market for shoujo anime in the U.S. if shoujo anime hasn't even been given a chance to really shine? Girls don't watch anime on TV as much as boys do because there hasn't been ANY shoujo anime aired on TV before aside from edited kiddy stuff on Saturday mornings. Now if Adult Swim had actually tried airing shoujo anime and it didn't get enough good ratings after they tried, I might be able to understand that, but Adult Swim has NEVER tried airing shoujo anime before, so you can't say that there isn't any market for shoujo anime because they've never even TRIED to air shoujo anime on TV to see if people like it or not. I agree that they do need to air more shoujo anime and have a wider variety of other genres on their block. As much as I love FMA and Inuyasha, there's only so many action shows one can take. If Adult Swim wants to attract more viewers, they need to show a wider range of genres. They could air something with a lot of mass appeal like Fushigi Yuugi. Fushigi Yuugi is a shoujo anime with lots of soap opera romance but it also has lots of bishounens kicking butt to appeal to both genders and it has a very similiar feeling to Inuyasha. I think it would fit in perfectly with their block and I second Fruits Basket.

Escaflowne and X would also be fine choices because even though they're both shoujo anime, they also have lots of bishounens fighting bad guys and stuff that would also appeal to both guys and girls, and hasn't Adult Swim already aired the Escaflowne movie? So, why not also air the uncut dub of the Escaflowne TV series? Plus, after that terrible dub on Fox Kids, Escaflowne deserves a better treatment on TV. Not only do they need to air more shoujo anime, but they also need to have more slice of life anime and maybe even some sports anime. Sports are pretty popular in the U.S. and sports anime could have a lot of appeal towards older guys if they tried airing shows like Princess Nine or Prince Of Tennis. I also think they should push for an older demographic audience than what they currently have. The block is called Adult Swim yet so far most of the anime they've aired have been targeted towards younger teens which makes me wonder why they even call it Adult Swim to begin with. They should try airing some shounen-ai anime like Gravitation or a more surreal series with shoujo-ai undertones like Utena to make the block more appealing to an actual adult audience rather than just preteens and teens all the time.


Last edited by Kouji on Mon Jul 03, 2006 2:38 pm; edited 1 time in total
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Wolverine Princess



Joined: 10 Jan 2006
Posts: 1100
PostPosted: Mon Jul 03, 2006 2:34 pm Reply with quote
Quote:
However, most girls who would be interested in shojo (I'd say the 8-15 age range) don't watch Cartoon Network. They usually watch MTV, E!, WB, and VH1.


I'm in that demographic, and I watch pretty much only Discovery Health, The History Channel, and Turner Classic Movies. Educational TV rocks! (Note: I’m not being sarcastic)
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Dargonxtc



Joined: 13 Apr 2006
Posts: 4463
Location: Nc5xd7+ スターダストの海洋
PostPosted: Mon Jul 03, 2006 3:22 pm Reply with quote
Tetsujin wrote:
What bothers me is why schedule changes don't make sense when their justification is ratings (or lack thereof).

Saturday isn't supposed to be a good night for anime, yet most of the anime seen there for much of the year consists of repeats.


Tell me about it. If E7 was shown at midnight on Sunday its ratings would increase four-fold. Saturday is the worst night for the [as] audience as most of them are out having a good time with friends, getting wasted, or trying to get laid, or all three at once. I in fact have missed the last 2 weeks premires for this very reason(going to the micro-brewery with my buds). It pisses me off I missed those shows, but when else can I hang with my friends and not have to worry about anything in the morning. I don't have a DVR, and most people don't so that=Ratings suck. I am thinking of going out and getting some cheap VCR so I can record these shows, but that is a tremendously more difficult task than a DVR. Least last time I used one it was. Although the other night I saw that there going to be showing premire's on the Fix seven days a week, I went to see E7, and it wasn't up yet, but I will be glad when it is. But that still doesn't increase the ratings=less new anime.

As for the solution, the only thing I think will work at this point is to grab a proverbial baseball bat and go caveman on there ass.

Wolverine Princess wrote:
I'm in that demographic, and I watch pretty much only Discovery Health, The History Channel, and Turner Classic Movies. Educational TV rocks! (Note: I’m not being sarcastic)
Rock it does indeed. But I think it is safe to say that most of the (8-15yr) girls do not share the same tastes in channels that we do(me being a much older male demographic Crying or Very sad ). I was flipping through some mangas the other day, and some young girls were flipping through some entertainment magazine next to me, and you should of heard some of the vile drivel coming out of there mouths! I know one thing for sure, those 2 young gals would 100% not interested in these sorts of things.
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tenryu



Joined: 03 Jul 2006
Posts: 3
Location: Texas
PostPosted: Mon Jul 03, 2006 5:39 pm Reply with quote
In the end it all really boils down to one thing. The reason anime on adult swim is doing so proorly is because there isnt anything new. No matter how many times you change the line up, and no matter how much advertising they show, it still doesnt change the fact that we have all seen what is being shown half a dozen time before.

The fact is that, unfortunatly for all of us, at this point in time it would be considerd unprofitalble to air anything new. Regrouping and repeating is a simple way to keep rating up. In other words they use the best matiral from the past year to keep viewers occupied during times when rating have been shown to drop regardless of whats being shown. They take this time to search for new show that premier when it is most profitable. Its not unusual for any channal to use this technic during this time of year. Besides Its the summer time and most of the target viewers are out on saterday nights so this sort of thing is to be expected of AS.

You just have to be a little pationt and hope that the fall brings bigger and better things.[/spoiler]
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v1cious



Joined: 31 Dec 2002
Posts: 6235
Location: Houston, TX
PostPosted: Mon Jul 03, 2006 6:04 pm Reply with quote
Dargonxtc wrote:
Although the other night I saw that there going to be showing premire's on the Fix seven days a week, I went to see E7, and it wasn't up yet, but I will be glad when it is.


that's because Eureka Seven is on Anime Village.

http://www.animevillage.com
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KanChan



Joined: 02 Jul 2006
Posts: 2
PostPosted: Mon Jul 03, 2006 6:24 pm Reply with quote
Like most people are saying: They need something new. Of course ratings are so low. When you watch a whole series a few different times a year(i.e. Cowboy Bepop), you're left thinking, "Oh man. Not this again.." Of course, I agree that they advertise the non-anime shows alot more than anime, but it really boils down to how they don't have anything new and how their schedule is.(How many times did they take Inu-Yasha off before the anime actually had a regular time to air??)

My suggestion: put some yaoi anime on. They'd at least get alot of female viewers. ^_~
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straydog-sama



Joined: 03 Jul 2006
Posts: 39
Location: Newark, NJ AKA the Domepoli of Wulgusk
PostPosted: Mon Jul 03, 2006 6:35 pm Reply with quote
Abarenbo Shogun wrote:
Tetsujin wrote:
I've seen posters for Aqua Teen Hunger Force, The Boondocks, and Minoriteam on the sides of buses. I've even seen posters six-floors tall for Tom Goes to the Mayor. I haven't seen squat offline and off the air for anime shown by Adult Swim.


Tom Goes to the Mayor is probably the only show on AS that is extremely cheap enough to warrant useless advertising. Ever notice how many adverts are for this POS show than any other ones? Goddamn Tommunists.....

Quote:
Does anyone have any ideas or suggestions for how Adult Swim can get more out of anime (and so we can get more anime from Adult Swim)? Does anyone understand why Adult Swim makes the descisions it makes? Is there anything else to be considered? Thanks in advance.


I'd do a few things:

1. Overhaul the entire AS system of getting anime.

It's been noted before that at least one major person at AS is viehimently against Anime with anything with the slightest ammount of fanservice in it. Such bias seems hypocritical given the crap some of the other non-anime japanese shows get away with (Venture Brothers have several characters that show more cleavage than the Major did in GITS). Fire the bitch, and get someone that won't show such bias.

Also, an idea: Do marketing research. See which Anime could be a good gateway into the mainstream. If they spent half the budget they do with the advertising of Tom Goes to the mayor on marketing research, we'd might be seeing mroe anime.

2. Retire Cowboy Bebop. Permanently.

I'd see this property as more of a liability than an asset. How many times can you justify repeating the show over and over to the point where it's absurd? Retire it and find a new series. It's jumped the shark.

3. Rotate Anime series.

On that note, put anime series in some sort of fixed rotation system. Excluding epics series like Naruto, Bleach, Inu-Yasha, or One Piece, 3 months should be ample time to burn thru them a couple of times.

4. Set parameters for the weekend.

Anime for Saturday, Non-Anime for Sunday.

5. Set quality control.

This should also apply to Sunday nights, but enact some sort of quality control system so that crap anime never hits the airwaves (i'm looking at you Milk-chan.)



SUPER MILK CHAN IS AWESOME!

And about hte other stuff you said, The thing I think woud boost anime ratings is that they have the entire block full of new animes premieres. DNAngel would do fine on AS.
So would Gokusen. And bring back the classics. I agree with the Bebop thing. Retire it for awhile, and replace it with Outlaw Star, or Cased Closed, or Techi Muyo. I think that can boost ratings in a big way.
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