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Bleach NA broadcasting

http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1002274955

Adult Swim Draws 5 New Series

Anthony Crupi

MARCH 30, 2006 -

Cartoon Network's Adult Swim has five new series, two pilots and a handful of anime acquisitions on tap for 2006-07.

New animated strips include Death Clock Metalocalypse, a satirical look at a cataclysmic heavy metal band; Frisky Dingo (formerly titled Whiskey Tango Six), which focuses on a diabolical genius named Killface and his attempts to kick-start the Apocalypse; and the irreverently titled Assy McGee, starring a cartoon cop whose nickname derives from the fact that he looks like a giant derriere.

Also in the hopper are Saul of the Mole Men, a mix of live-action, puppetry and animation set to debut in late 2006, and Lucy, The Daughter of the Devil, a story about a Left Coast girl and how her doting dad, the Dark Lord Satan, interferes with her dating life. Adult Swim has ordered 10 episodes of Lucy in anticipation of a debut in the fourth quarter of this year.

The net will also return nine series, including Robot Chicken, 12oz. Mouse and Aqua Teen Hunger Force. The latter series will also spawn a theatrical film set to open this fall.

In a bid to bolster programming for its expanded animé block, which now includes three weeknight premieres at 12:30 a.m., Adult Swim has locked in two representatives of the genre with Eureka Seven (out April 15) and Bleach (out fall 2006). It also returns InuYasha to its Tuesday night slot.

Lastly, pilots in development are Korgoth of Barbaria, a dystopian action/comedy pilot that will premiere in September, and That Crook'd 'Sip, an examination of the lives of a family trying to keep its shabby Southern gentility intact in the face of a crunk-fueled Dirty South. 'Sip debuts this fall.

Adult Swim is "considered" it's own network... which I still don't buy. Adult Swim is piggy backing off of Cartoon Network, it would be different if it like FX durning the day and Comedy Central at night. So, while Bleach might be listed under Adult Swim, it's listed as both because CN and AS is pretty much the same network.

Adult Swim is only its own network in terms of advertisement. As a separate block, the folks at AS can better track the demographs that watch the block and use those numbers more effectively for advertisers than if they were still part of the overall Cartoon Network that still caters mostly to young children.