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INTEREST: Kyoto Animation's New Shop Ad Aired


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grooven



Joined: 16 Aug 2006
Posts: 1429
Location: Canada
PostPosted: Fri Jul 20, 2012 10:42 pm Reply with quote
Such beautiful animation.....so beautiful...I wish they animated Little Busters!...
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Fencedude5609



Joined: 09 Nov 2006
Posts: 5088
PostPosted: Fri Jul 20, 2012 10:43 pm Reply with quote
grooven wrote:
I wish they animated Little Busters!...


Oh christ, here we go again.
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nhat



Joined: 21 Jan 2008
Posts: 922
PostPosted: Fri Jul 20, 2012 11:46 pm Reply with quote
Fencedude5609 wrote:
grooven wrote:
I wish they animated Little Busters!...


Oh christ, here we go again.


They need tooooooooo....
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százlábú



Joined: 23 Apr 2011
Posts: 46
PostPosted: Sat Jul 21, 2012 5:19 am Reply with quote
I would prefer a new season of the Berserk from them. Laughing
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Nagito



Joined: 24 Mar 2012
Posts: 13
PostPosted: Sat Jul 21, 2012 6:14 am Reply with quote
Looks to me like they are putting a lot of work into a commercial ad of their studio. And why did they need to promote their studio anyway?
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darkchibi07



Joined: 15 Oct 2003
Posts: 5518
PostPosted: Sat Jul 21, 2012 7:48 am Reply with quote
Nagito wrote:
Looks to me like they are putting a lot of work into a commercial ad of their studio. And why did they need to promote their studio anyway?


Nothing wrong with brand recognition especially with their solid track record compared to other animation studios. Surprised

And besides, there could be hope it'll attract other production companies like Aniplex or Bandai Visual to hire them for some project.
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reanimator





PostPosted: Sat Jul 21, 2012 8:54 am Reply with quote
darkchibi07 wrote:
Nagito wrote:
Looks to me like they are putting a lot of work into a commercial ad of their studio. And why did they need to promote their studio anyway?


Nothing wrong with brand recognition especially with their solid track record compared to other animation studios. Surprised

And besides, there could be hope it'll attract other production companies like Aniplex or Bandai Visual to hire them for some project.


I don't think that's the case. Aniplex owns A-1 studio and Bandai owns Sunrise. Kyoto animation has strong backing from Kadokawa.

Nowadays studios are opening side businesses to generate revenue outside of production contracts. Maybe the commercial is meant for luring people to buy items from the studio.

If they need to promote their animation production business, then they could just do it at Tokyo Anime Fair. TAF is where deals are made.
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punipuniwarrior



Joined: 11 Jun 2012
Posts: 41
PostPosted: Sun Jul 22, 2012 9:01 pm Reply with quote
When you allow your goods to be handled by a 3rd party, they take a cut. By selling KyoAni-store exclusive items they [Kyoani] should get 100% of the profits, it's a smart move on their behalf.

Quote:
Nothing wrong with brand recognition especially with their solid track record compared to other animation studios. Surprised

And besides, there could be hope it'll attract other production companies like Aniplex or Bandai Visual to hire them for some project.


I have a few points I'd disagree with here, firstly that I think KyoAni is vastly overrated and secondly it won't attract them at all, production companies handle the merchandise and get a lot of their money that way, if Kyoani are hoping to make more money from their own goods then I'd say that if anything they are not satisfied with whatever Kadokawa-Shoten has been doing, which would not surprise me considering that there is a lot of talk of companies like Aniplex and Kadokawa-Shoten putting the financial pinch on the studios and resorting to guerrilla marketing tactics etc.

I wonder if Kadokawa are taking too big of a slice, I saw a short piece on Japanese News about the animation industry and how studios were unable to produce what they wanted as their financial backing comes from production companies and said companies are forcing them to make strictly profitable series, hence the sheer number of 1-cour throwaway 'merchandise-able' series we've seen sharply rise over the past few years or so.
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reanimator





PostPosted: Mon Jul 23, 2012 1:11 am Reply with quote
punipuniwarrior wrote:
When you allow your goods to be handled by a 3rd party, they take a cut. By selling KyoAni-store exclusive items they [Kyoani] should get 100% of the profits, it's a smart move on their behalf.

I wonder if Kadokawa are taking too big of a slice, I saw a short piece on Japanese News about the animation industry and how studios were unable to produce what they wanted as their financial backing comes from production companies and said companies are forcing them to make strictly profitable series, hence the sheer number of 1-cour throwaway 'merchandise-able' series we've seen sharply rise over the past few years or so.


Is the news clip on Youtube by any chance? I want to check it out.
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potatochobit



Joined: 26 Aug 2009
Posts: 1373
Location: TEXAS
PostPosted: Mon Jul 23, 2012 2:13 am Reply with quote
I don't really like little busters

Quote:
By selling KyoAni-store exclusive items they [Kyoani] should get 100% of the profits, it's a smart move on their behalf.


assuming they make 'good' items
exclusive stuff tends to be cheaply made
I dont know about kyoani specifically though but if anything says 'limited edition' and sold in america I usually don't bother anymore
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punipuniwarrior



Joined: 11 Jun 2012
Posts: 41
PostPosted: Mon Jul 23, 2012 7:55 am Reply with quote
reanimator wrote:
punipuniwarrior wrote:
When you allow your goods to be handled by a 3rd party, they take a cut. By selling KyoAni-store exclusive items they [Kyoani] should get 100% of the profits, it's a smart move on their behalf.

I wonder if Kadokawa are taking too big of a slice, I saw a short piece on Japanese News about the animation industry and how studios were unable to produce what they wanted as their financial backing comes from production companies and said companies are forcing them to make strictly profitable series, hence the sheer number of 1-cour throwaway 'merchandise-able' series we've seen sharply rise over the past few years or so.


Is the news clip on Youtube by any chance? I want to check it out.


I've found it subbed Australian news website, they put a bit of an extremist twist on it but ignore that and listen to what the workers themselves say, it's pretty interesting and I hadn't seen all of this myself.

http://www.sbs.com.au/news/video/l240602/%7Btitle%7D
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dandelion_rose



Joined: 12 May 2012
Posts: 657
Location: Kuala Lumpur
PostPosted: Mon Jul 23, 2012 8:09 am Reply with quote
punipuniwarrior wrote:

I've found it subbed Australian news website, they put a bit of an extremist twist on it but ignore that and listen to what the workers themselves say, it's pretty interesting and I hadn't seen all of this myself.

http://www.sbs.com.au/news/video/l240602/%7Btitle%7D


When I click on it, it gives me an error. Is anyone else having the same problem?
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Mesonoxian Eve



Joined: 10 Jan 2012
Posts: 1858
PostPosted: Mon Jul 23, 2012 8:09 am Reply with quote
grooven wrote:
Such beautiful animation.....so beautiful...I wish they animated Little Busters!...

I just want you to realize you just disrespected every other studio in Japan, who has exceptional artists on staff no different than KyoAni. It's not their fault production committees don't give them budgets to turn every series into eye candy.

It wouldn't surprise me there's more money into this 30 second ad than a good number of titles released this season were given to produce.
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punipuniwarrior



Joined: 11 Jun 2012
Posts: 41
PostPosted: Mon Jul 23, 2012 8:27 am Reply with quote
dandelion_rose wrote:
punipuniwarrior wrote:

I've found it subbed Australian news website, they put a bit of an extremist twist on it but ignore that and listen to what the workers themselves say, it's pretty interesting and I hadn't seen all of this myself.

http://www.sbs.com.au/news/video/l240602/%7Btitle%7D


When I click on it, it gives me an error. Is anyone else having the same problem?


Try this: http://www.sbs.com.au/news/video/l240602/
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Anti_Nadalista



Joined: 02 Jul 2012
Posts: 89
PostPosted: Mon Jul 23, 2012 10:29 am Reply with quote
Mesonoxian Eve wrote:
grooven wrote:
Such beautiful animation.....so beautiful...I wish they animated Little Busters!...

I just want you to realize you just disrespected every other studio in Japan, who has exceptional artists on staff no different than KyoAni. It's not their fault production committees don't give them budgets to turn every series into eye candy.

It wouldn't surprise me there's more money into this 30 second ad than a good number of titles released this season were given to produce.


Kyoani is the most advanced studio in Japan right now, Toshiyuki Inoue said it. The budget may help but the talent is the real key. They have talented animators that are in house( Kyoani is the Barcelona of the animation industry in Japan), the industry is pretty much filled with freelance animators and not many studios can keep them for all their projects.

Kyoani is a well oiled machine. They have a really good training program for young animators, and they get better and better with each show because they are good at keeping their talented animators with them when others studios don't. It's that simple.

Toshiyuki Inoue said it best and he is not a random guy in the street. He is a really amazing animator with insane skills.


Inoue's Work for the people who don't know him

http://www.youtube.com/watch?v=2uN5Hrt_1mc
http://www.youtube.com/watch?v=LcMoYI94iUA
http://www.youtube.com/watch?v=wgKTFBzoabU&feature=related
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