Forum - View topicNEWS: Hasbro Appoints Chris Cocks as CEO
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Chiyosuke
 Posts: 377 |
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Ayoooooooooo!! I know it's juvenile, but *I'm laughing hard as hell at this
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Derpinat0rz
Posts: 105 |
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omg i needed this today
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harminia
 Posts: 2015 Location: australia |
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My parents knew someone called Richard Head........
Anyway good luck to Chris, seems he already has a hurdle in front of him.......... |
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BodaciousSpacePirate
 Subscriber Posts: 3018 |
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This is basically what the reaction from the Magic: the Gathering community has been about this news, as far as I understand it: He's considered responsible for many of the division-wide changes that led to Wizards of the Coast taking in $1 billion in 2021 on Magic: the Gathering and D&D: - the shift away from difficult to broadcast, in-person "pro tour" Magic tournaments, and towards the much more streamer-friendly Magic: Arena digital app (which coincidentally put them in a much better place to handle what COVID did to in-store tabletop game tournaments) - the heavy focus on entry-level D&D products that could be stocked in Walmart, and tie-ins between D&D/Magic and big IPs like Stranger Things, Godzilla, and The Walking Dead (with Street Fighter, Lord of the Rings, Warhammer 40k, and Fortnite coming next year) - a far greater focus on the Japanese Magic market, with anime-style variant art that would only be available on Japanese-language cards - more experimentation with art and card variants in general, along the grounds that it is cool to open neat-looking cards in packs and play with them in games, regardless of how confusing it is to collect - a much more aggressive reprint policy, coupled with a removal of MSRP from products, leading to booster packs and boxes from different sets sometimes having dramatically different pricing in stores based on whether they contain cards that were previously going for $50+ each - an accelerated release schedule for products (it can't be overstated just how many more new Magic cards have been released in the past two years than in any previous period in the franchise's history) - a greater focus on direct, FOMO-oriented sales, with about 50 limited-time mini-expansions for Magic (often 4-5 fixed cards priced at $30-40) in 2021 I've heard it described as "stuff that Wizards always knew would sell really well, but never pulled the trigger on because they thought it would 'anger the player base' and 'threaten the integrity of the brand'". Cocks basically took the approach that it didn't matter whether places like Reddit were outraged at these new changes, because they were all things that casual fans and the most financially-invested fans (i.e. "whales") could be expected to consistently love. |
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Slim Reaper
 Posts: 69 |
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I feel oddly proud that we're all thinking the same thing here lol
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BL00DYKILLS
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CHRIS WHAT
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Mamo-chan
 Posts: 77 |
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Thanks for the laugh. I really needed that.
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