Forum - View topicNEWS: Saban Listed as Promoting Smile Precure to Licensees as Glitter Force
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leafy sea dragon
 Posts: 7163 Location: Another Kingdom |
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I find it pretty amusing how different a path anime localization has traveled when we're given an example of a 90's-style dub and everyone's going apeturd over it all, whereas in the 90's, this was ridiculed but tolerated, and something like today's dubs would either be revered as a holy grail or largely ignored because it's weird and Japanese.
That's pretty much the norm for American television. The 22-minute thing, I mean. Most TV channels will set aside a minimum of 8 minutes for commercials. If I remember correctly, there's somewhat fewer commercials per half hour on Japanese TV, so they can make episodes longer.
Which is kind of ironic as My Little Pony then went the other way: Appealing to little girls and becoming one of those Comic-Con geek kind of shows.
Probably not. I'm guessing Haim Saban thinks audiences are the same now as they were in the 90's. Tha being said, I honestly have no clue whether this will succeed, bomb, or be somewhere in between.
That..actually is a pretty good reason. Still, pretty gutsy to go for Nickelodeon, which was never that receptive to anime even at its apex and is too in love with SpongeBob SquarePants to pay much attention to anything else. (To be fair, so are the kids.)
If anything, I'd say repetition is a draw for kids. Kids' brains are hardwired to learn from what they see, and thus they are attracted to repetition because that's the most surefire way to learn something by watching. You know what I mean if you or a kid you've known wanted to watch the same movie every day for weeks. I know I was like that.
Doughnuts. That's what 4Kids calls onigiri at least. Though with less joking around, the closest western equivalent is savory crepes. I'm betting on that. Or omelettes.
You can see the internal logic there though: Pokémon became a gigantic success on the block. Then, Yu-Gi-Oh! became another gigantic success. Both of them are action series aimed at boys, and both are also anime that had pretty severe edits. Nelvana or the WB Network wanted to ride 4Kids's coattails with Cardcaptors.
Problem here: You have a lot of parents who will try to hide any hardships from their kids in real life, the ones who make sure their kids always succeed with no difficulty and never fail because they can't bear to see their children unhappy for even a second. They're not going to tolerate a TV show that'll tell their kids otherwise. I see a lot of them.
But will the little girls want to watch? And if they do, will their parents let them watch?
If the aim is to get little girls in North America as their audience, I don't think there really is a way to remain faithful and do so.
There is a great deal of xenophobia within the United States. (Look no further than Donald Trump's fanbase.) People get nervous when a popular media is too foreign. Companies like Ford Motors sometimes market that their stuff is made in the USA and nothing else. Parts of South Carolina are getting an influx of Hispanics moving in and it's causing tensions with pre-existing people, where they say, and I quote from a newspaper I read, "They're changing the country." There is a chance that they can hide nothing that it's Japanese and still succeed (like with Naruto, which played up its Japanese-ness), but it's risky. On the other hand, if they can remove as many obviously Japanese things as they can, there's a good chance these people won't notice and think it's like The Powerpuff Girls or Teen Titans (the first series). And they avoid what happened to Pokémon, where that pastor in Colorado Springs called it the work of Satan.
Thank you so much for explaining this. I felt like I was the only one that figured companies like Saban have no interest in the anime fan market, which is niche, and are just doing it to appeal to the companies that can sell toys for them. Not everyone seeks out fansubs. Not everyone knows about fansubs. For non-fans of anime, they might not even know what a fansub is. Anime was mainstream once (even that is debatable though), but normal people don't consume media or behave the way anime fans do.
The Powerpuff Girls, Steven Universe, and Star vs. The Forces of Evil are all magical girl shows that have been successful in the United States. Of course, all of them are also domestically produced and written. In order for a magical girl show to succeed, however, it has to get kids' attention in the first place. That being said, all three also were designed to catch the attention of boys too. (Arguably, My Little Pony: Friendship Is Magic also has elements of magical girl shows in it, especially from the end of Season 4 and onwards.) As for kids looking stuff up on the Internet, they could've done that in the 90's too. Many sites were dedicated to explaining the differences between the original and localized versions, and fansubs were easily available to anyone who wanted them. But that would require a certain level of interest, and the Internet doesn't just tell you things. You have to seek them out. If they prefer to watch PewDiePie or Uncle Grandpa than Glitter Force, why would they even bother to do this seeking out in the first place? |
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Morning Blue
Posts: 62 |
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I would hardly call the original Powerpuff Girls a magical girl show. It was mostly an action show with some slapstick in it, more along the lines of a 1960s Saturday morning cartoon show than anything anime. Powerpuff Girls Z, though...
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Kadmos1
 Posts: 13583 Location: In Phoenix but has an 85308 ZIP |
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If they put this on Toonami, then they could get away with less censorship. Now, why didn't that happen, Saban?
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Mr. Oshawott
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Even if Saban wanted to run Pretty Cure on Toonami's block, they wouldn't accept it simply for the possible reason that it's "too family-friendly." |
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Shiroi Hane
Encyclopedia Editor
 Posts: 7580 Location: Wales |
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I wouldn't be so sure that little kids know or even care where Pokémon originates, but Saban's Digimon Tamers was firmly located in Tokyo (the original TV trailers even named Shinjuku). |
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TarsTarkas
 Posts: 5891 Location: Virginia, United States |
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It is not what Saban thinks about kids in the U.S. It is what their broadcasting partners are going to allow, that matters. While not 100%, overall American society thinks that kids need to be protected from reality, so certain things are not allowed and shows are dumbed down. Not saying that there isn't any good children's animation or that some edgy (for children) stuff doesn't make it thru. But for the most part children's animation is a lot tamer and boring than when I was a kid. Anime rips the still beating heart out of American children's programming, and stuffs it down their throat. That is the appeal and seductiveness of anime. |
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NearEasternerJ1
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"America" is not censoring your kiddy anime. America legally cannot censor any type of creative art under the Constitution. It's the broadcaster, not a darn country. Also, let's not have some sort of amnesia here and assume this is something that US networks and companies alone does or has done. If you think that European countries' broadcasters and licencors don't or haven't done this, you're living in some alternate reality. The history that French and Italian companies have had with anime is terrible. Let's not forget that it was France with the largest anime market outside Japan until recently. Remember Ramna? Remember Dragon Ball anyone? France's track record with Dragon Ball is even worse than the USA's, since almost all European dubs are the French dub but in the vernacular.
@leafy sea dragon: Americans are no less xenophobic than the French and are less so than the Japanese. According to a map that ranks xenophobia by shade, America was a blue and Japan was purple. Opposing illegal immigration is not "xenophobic" since any country opposes illegal immigration. Trump said "illegals" not Mexicans. I must stress that most Mexicans in the US are "white" and that the term "Hispanic" is merely a term used to refer to Spanish speakers regardless of race or culture. @CCTakato: What does race have do with anything? Also, 72% of Americans are "white" so there's no need to start predicting something that won't happen. |
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belvadeer
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It is pitiful, since we eventually learn around the age of 10 that, for example, death is inevitable and final (at least when I was a kid that was perfectly normal). "Protecting the children" is such a tiresome, outdated load of crap. Kids these days aren't stupid either, as access to the Internet enables them to learn things they're definitely going to be curious about when they become teenagers. Covering your kids' eyes and ears is completely in vain. I agree with you too, cartoons these days (save for a rare few) definitely are afraid of doing the stuff that made Bugs Bunny and Tom & Jerry famous. I'm not saying six-year-olds should suddenly start learning curse words and watching violent gore, but watering down everything to insulting levels just shows that the parent interest groups (and by extension, the ignorant busybody parents) think children need to be raised in a plastic bubble where they learn to fear everything that isn't Disney or Dora the Explorer. Of course, Japan isn't totally off the hook since even some of their kids shows have some weird content to them, but I digress. |
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Kadmos1
Posts: 13583 Location: In Phoenix but has an 85308 ZIP |
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Mr. Oshawott, if that's the case, I don't Cartoon Network could get away with TV-PG shows but a show like this would perhaps have to TV-Y7.
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Holo Wolfgod
 Posts: 90 |
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they're so going to bowdlerize this show because conservatives are idiots...
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enurtsol
 Posts: 14813 |
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As if Smile Pretty Cure isn't cheezy enough an English that a Disney MBA may come up with. (Or a Chinese restaurant.)
If it was going to be popular with the youths of N. America, it would've already caught on there a long time ago for Toei. A lot of branding turn out not to be marketable in N. America and fail - it's a tough market to crack. They already tried magical girl series in America like Winx Club, and even W.I.T.C.H. published by Disney, adapted by Disney, and aired by Disney (so it's a total Disney property that they have the most to benefit from its success) - and yet still failed. Even if everything is kept intact, chances are it'll still fail. DBZ was edited when it caught on; Sailor Moon was edited when it caught on. Just because ya can do it doesn't mean the youths will latch onto it. Good luck convincing TV networks to even pick it up in the first place - they reject a lot more than they put on. |
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TarsTarkas
Posts: 5891 Location: Virginia, United States |
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This is not a conservative, Republican, or Democratic issue. It is a societal one. “Save the Children” crosses all boundaries and poisons our society (despite how the phrase sounds).
That is not entirely accurate. The U.S. Government does censor programming aimed at children. References to cigarettes and alcohol are not allowed by law. Broadcasters are not in the business to protect children or cater to certain special interests, but rather to make money. But they will edit programming for content, to abide by the law, and to ensure they don’t feel the wrath of society and a possible backlash from the State and Federal governments. Also it is not relevant that the Europeans do it, because it doesn’t excuse the United States and our society for its excesses. |
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Holo Wolfgod
Posts: 90 |
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true but I'm referring to the fact that media watchdogs tends to be conservative (e.g. Parents Television Council) |
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Chanmanlv
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Moment i heard that smile precure would be comming out as glitter force, I instantly flashed back to 2000 and Nelvana & Madhouse wonderful rendition of CCS. With all the words in the english dictionary. An 8yr old could come up with better names then (Cardcaptors & Glitter force)
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NearEasternerJ1
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You're missing the point, Tars. I'm not excusing how certain U.S networks have treated anime. I'm just saying, let's condemn both European and American edits. If anything, aren't Northern/Western-Europeans supposed to be more "cultured" than us "stupid" and "barbaric" Americans? Just a thought. I'm not excusing bad practices. It's good to be holistic in exposure. This isn't even an American (U.S) site. The creator of this forum is a native French-speaking Canadian from Quebec. Therefore, if we're going to be using excuses like "This site is from the US and we focus on US activity" well, that's a flawed statement, because number 1, this is an anime site, which focuses on anime, regardless of how it's dubbed or if it isn't dubbed. Anime being from Japan. Secondly, the creator doesn't even speak English as his native language. We have to be international and holistic.
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