Forum - View topicNEWS: ICv2: 2010 N. American Anime Market Worth US$160-200 Million
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DerekTheRed
 Posts: 3544 Location: ::Points to hand:: |
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I thought that show was designed to pitch tents, no? 
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ItAintEazy
Posts: 103 |
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I thought all DVD sales were in a slump
http://arstechnica.com/media/news/2010/01/dvd-sales-tank-in-2009-as-americans-head-to-the-cinema.ars |
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prime_pm
 Posts: 2350 Location: Your Mother's Bedroom |
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Question: How are Blu-Ray sales in comparison these past years?
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FanFicGuru
Posts: 159 |
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I can't see how the anime market would ever overtake the manga market in Japan when they were already using more paper to make manga than toilet paper in 1984. I mean their manga sales in 1995 totaled between 7 and 9 billion dollars, which at the time was twice the GDP of Iceland. It's as someone pointed out earlier: it's more affordable, and it makes more sense for people who spend an average of 2-3 hours a day on public transportation to pick up a manga or two, or ten, to read.
(Information extracted from Frederik Schodt's Manga! Manga! and Dreamland Japan texts) |
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Paploo
Posts: 1875 |
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My question- is this just the dvd market? Or is it the anime market, as in profits from tv and streaming too? If it's the whole kit and kaboodle, that's all the more depressing to see.
http://twitter.com/Comixace/status/26671298896 And from ICV2's Digital Comics conference comes this tidbit- "Manga market looks to be down 50% over 3 years #icv2" [via Heidi of http://www.comicsbeat.com ] |
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agila61
 Posts: 3213 Location: NE Ohio |
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I recently came across a 2009 ANN article where Crunchyroll hoped to hit 400,000 subscribers by 2012. At $60/year and over half of Crunchyroll's revenues going to the rights holder, if they (or some equivalent combination of subscription sites) were able to hit that kind of subscriber base, that would feed back over $12m to the rights holders. At roughly a penny a view back to the rights holder for ad-based streaming, that would require 1.2b ad-based views of episodes to duplicate. Divide that by your own guess for episodes per year by free-stream viewer to get how many free-stream viewers you'd need to match, but I reckon it'd be somewhere in the millions. If the physical media feed back 10% to 20% royalties, they are generating on the order of $16m to $40m in royalties to the rights holder. So while subscription based sites can offer some cushioning of the blow, they are a long way from replacing the $50m to $100m that the North American market would have been feeding back at its peak. And its a lot more promising if its on top of physical media sales rather than in place of physical media. |
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madhattr999
Posts: 1 |
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Correlation does not imply causation. This is not proof. http://en.wikipedia.org/wiki/Correlation_does_not_imply_causation Assume the industry is in decline (which is not yet conclusive to unbiased experts, not that I am one). To prove that illegal downloads are killing the industry, you must do the following: First, you need to prove that lost sales are what is accounting for the decline in the industry. Then you need to prove that illegal downloads are contributing to a significant amount of overall lost sales. And finally, you need to prove that lost sales due to illegal downloads are negatively affecting the industry, more than they are positively affecting the industry (advertising and popularly, etc). Then the evidence will be strong. Regardless of this debate, BUYING MORE DVDS will help the industry. If fans who care about the industry do that, it will help. But downloading and buying are not mutually exclusive. Last edited by madhattr999 on Thu Oct 07, 2010 3:30 pm; edited 2 times in total |
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SgtMustang
Posts: 158 |
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back then anime was helped by the likes of adult swim
Japan has continued charging rediculous licensing fees for their work. If Japan wants anime to be popular in the US then they need to make their good classic titles available |
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Megiddo
 Posts: 8360 Location: IL |
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"good classic" titles will barely sell here in the US. Just look at Hajime no Ippo. The average anime fan will want the newest series out from Japan, not the classic stuff.
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Mushi-Man
 Posts: 1537 Location: KCMO |
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I agree with hissatsu01, the revenue from streaming still hasn't proven it self to be stable at all. Many people still have this outlandish notion that we can some how make millions off "internet money" (as Canadians on South Park would put it) when in reality the virtual market still has yet grow and mature to the extent that it could support a whole industry. Despite the hype and seemingly break out success of sites like Crunchyroll they still haven't shown enough evidence to back up their claims of huge revenues. And when they finally do release financial info they show us that they can only break even. I'm not saying that down the line streaming cant be a successful way to support the weight of the anime industry. It's just that right now its simply an added bonus that some companies will offer. And it seems very likely that the only reason why they started offering streaming access was as a way to fight fansubs. Basically to try to get at least some of the lost revenue back from the cheap fans that complain about paying. And as for the article itself it's kind of disappointing, thought not surprising, that the numbers are so low. What I'm really wondering is what the numbers were for last year. Cause if they were lower than the projected numbers for this year then that's a good sign for everyone involved I'd think. |
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configspace
Posts: 3717 |
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This makes me very suspicious of the figures. Who else is not included? What about Fry's Electronics? So Best Buy's anime sales is practically gone as we've heard a year ago. But what about online retailers? Amazon? Rightstuf? Buy.com? DVD Empire? Hastings? Even more so, what about individual retailers utilizing amazon marketplace who can have significant impact? I'm pretty sure their finances can't be tracked via amazon (i.e. how much $$ they made in X, Y, Z category of video sales) if amazon was included in this survey in the first place. And of course this doesn't include the few million presumably brought in by CR.
But one thing you need to distinguish is that "breaking even"-- which presumably means being profitable by now if you assume growth after that last press release--only speaks of their costs. It doesn't cover and in fact discounts the money > 50% that goes back to the licensors. So they must be making quite a bit of revenue (mostly from subscribers) just to "break even" for themselves, which implies that a lot must also be flowing back to the licensors as well! |
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SgtMustang
Posts: 158 |
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I'm saying they need a decent basic cable anime channel |
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agila61
Posts: 3213 Location: NE Ohio |
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More appropriate for expectations of an online start-up would be, "when they finally do release financial info, they show us that they surprisingly hit break even in under two years". Unless Crunchyroll's subscribers average at a massive number of streams per month, their subscription revenues will be the majority of their revenue, and the main purpose of the ad-streams is as self-funding advertising for their subscriptions.
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PetrifiedJello
Posts: 3782 |
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This is the reason why the NA anime industry is worth $200M (my opinion).
I disagree. The only thing this will do is sustain an industry relying on an ever-shrinking DVD market. Eventually, that market will reach "0". Trying to get people to buy products they don't want isn't a business model. It's begging.
This is definitely evident of those who "own" the content, especially when they leave it up to websites to embed 6 ads into an episode to pay for the up-front licensing fees as well as share in any profits the streaming may generate. It's also a very idiotic thing to do given the history of the internet shows why it's a bad idea to treat content as a product. |
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Tyrenol
Posts: 398 Location: Northern California |
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You know...
If 9/10th of every anime title that's been licensed weren't the same mean-spirited and cruel theme hiding in different costumes, the anime industry in the West would make MORE money as oppose to LESS. I can clearly remember the stunts Kadokawa Shouten tried to pull with Hollywood's unwilling help... Instead of forcing the US entertainment industry to become Japanese for the sake of the otaku-tachi, Japan's anime industry should learn how to assimilate into this country. Lest they don't want to make MORE money. (Which is their "culture" thing, but hey...) |
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