Forum - View topicNEWS: Overall BD/DVD Sales, Anime Sales Rise in Japan in 2009
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hissatsu01
 Posts: 963 Location: NYC |
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There were a few numbers missing from the article that I would have liked to have, but they were easy enough to figure out from the numbers given:
Blu-ray sales rose about 400% for anime/fx from 2008 to 2009 (from about 3 billion yen to 15.4 billion yen) Compared to the 9% drop for DVD, that's an insane rate of growth. Assuming the rate of growth stays constant, Blu-ray sales of anime in Japan will surpass those of DVD this year, but I don't think that's likely. Although 2 or 3 years doesn't look to be out of the question. I wonder what those who say that Japan's high prices are what caused sales to fall in the past few years will say (ignoring the fact that those prices have been high for decades). It's not as if things have gotten any cheaper, and blu-rays are more expensive than DVDs. |
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Daimao Raki
 Posts: 593 Location: Dark Side of the Moon |
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Back to business as usual in Japan I see.
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yuna49
 Posts: 3804 |
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Without figures for individual titles, it's hard to make comparisons. Ponyo alone sold nearly 900,000 DVDs in 2009, ten times the number for the third-ranked show WALL-E. On the BD side, the Eva movie and Bakemonogatari were strong draws. (Ponyo's BD release happened late in the year, though it sold 9,000 copies in its first week, and the pricey "special edition" sold nearly as well.)
Of course, blending anime with "special effects" movies tends to blur the picture considerably. Still if there hadn't been a Ponyo in 2009, would we be seeing the growth in DVD/BD sales? I'm not so sure. |
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hissatsu01
Posts: 963 Location: NYC |
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Ponyo's effect is easy to measure. Its sales added up to 4.15 billion yen on DVD. Subtract that from anime DVD sales and you're left with 58.12 billion yen, about a 15% drop from 2008 (versus a 9% drop if you leave Ponyo in.) On Blu-ray Ponyo wasn't much of a factor. Less than a tenth of a percent of overall anime sales. But what's the point? Yes, if you remove best selling titles then there's more of a decline in DVD sales and Blu-ray would not have grown as quickly. That's not exactly useful information. There will always be big hits that sell many times what the average title would - why would you want to exclude them from sales figures? DVD is in decline, and its decline is being sped up by Blu-ray, while Blu-ray is growing very quickly. As long as its growth exceeds the losses from DVD's decline, the industry is in a pretty good position. |
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samuelp
Industry Insider
Posts: 2248 Location: San Antonio, USA |
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Another thing that probably padded the DVD sales figures is a bunch of priced-down box set releases... Bandai just put out a line of really cheap (R1 prices!) DVD re-releases of stuff, and Geneon's had cheap box sets out of a lot of its properties like Rozen maiden, etc...
The very existence of such things in Japan is a sign of the times. But it also probably helped raise sales a bit... If you only looked at new-shows the drop was probably more like 15% for DVDs... |
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Dargonxtc
 Posts: 4463 Location: Nc5xd7+ スターダストの海洋 |
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Eventually America will start seeing these kind of percentages. But America always lags behind a couple of years from Japan, especially on the consumer technology front. A recession with no end in sight doesn't help things very much either, but I think BD will eventually come around. I imagine the gap between BD and DVD will be considerably smaller next year in Japan.
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Lemoncookies23
Posts: 355 |
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Good. But their business models still suck. I hope they don't go further down their out of date rabbit hole because of this news.
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