Forum - View topicINTEREST: Italian Bank Pulls Ad With My Hero Academia Reference After Reddit Post
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Kicksville
 Posts: 1268 |
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"Those youths sure are excited about banking!"
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Kaorichama
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I knew some companies were pretty desperate to attract young people but this... Holy fudge, Italy
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mulletZERO
 Posts: 177 Location: USA |
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I'm sorry I know it's wrong that they plagiarized the official artwork, but this is hilarious.
What was their thought process behind this? "No one will ever recognize what the original drawing is from, it'll be fine" |
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Kiskaloo
 Subscriber Posts: 89 Location: Seattle |
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I imagine this campaign was done by an outside ad agency I would not be surprised at all if the bank PR team did not know MHA and they therefore would not recognize the characters as infringing another IP. The client relations team at the ad agency themselves probably didn't recognize it (or I would like to believe they would not have approved presenting it to the client). As such, I expect the infringement was due to a member of the team who designed/composed the ad. |
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Superfield
 Posts: 77 |
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"You fools! You got their stunt doubles!"
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Top Gun
 Posts: 4864 |
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This is exquisite.
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GX5000
 Posts: 13 |
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Darn I wish I give give you an upvote for that!
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kotomikun
Posts: 1205 |
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Obviously, but what was that person's thought process? I'd guess something along the lines of "I'll just recolor this thing from Google Images to save time, looks like some cartoon for kids or whatever, no one will notice." Little did they know the internet notices everything. I don't know which part of that thing is funnier--the Tsuyu with a normal human mouth (almost identical to Deku's), or that they edited out Iida's glasses for no apparent reason. Or maybe Ochako's other leg, which appears to have turned invisible. |
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Sekaro
Posts: 404 |
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Reminds me of that one article where a hospital/clinic of some sort hired a design firm to create a logo for them... only to realise that the logo was directly copied from the Umbrella Corporation from Resident Evil. The hospital also didn't have any idea that it was from a video game series
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CatSword
 Posts: 1489 |
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deviantART tracers be like
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LiteMangime
Posts: 350 |
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"The bank has not issued a statement regarding the artwork."
I kind of want them to. |
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TarsTarkas
 Posts: 5991 Location: Virginia, United States |
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They won't. The bank will bide it's time, until it all blows over. I wouldn't want to be the ad company though.
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Greed1914
 Posts: 4717 |
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To be fair, if wearing glasses is an effective disguise for Superman, how could they have known that people would recognize Ida without his glasses?
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jdnation
Posts: 2147 |
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It could also be due to something really stupid, like someone downloaded their kids' just-for-fun drawing into the wrong folder.
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jree78
Posts: 123 |
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I guess that person's thinking would be, oh my boss doesn't know what MHA is nobody else will care I could just copy this and make some money. |
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