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Answerman - How Do TV Ratings Apply To Anime?

The information is gathered by researchers pinpointing specific households by demographic, offering to pay them to track their viewing habits. Years ago this was done with a manual journal, but now electronic sensors will just pick up what's being viewed). Nielsen, and presumably Video Research, try to figure out new ways of tracking all of the new ways people watch television, but they've had a harder and harder time keeping up with technology, so there's a growing sense that these ratings don't paint a full picture.

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The information is gathered by researchers pinpointing specific households by demographic, offering to pay them to track their viewing habits. Years ago this was done with a manual journal, but now electronic sensors will just pick up what's being viewed). Nielsen, and presumably Video Research, try to figure out new ways of tracking all of the new ways people watch television, but they've had a harder and harder time keeping up with technology, so there's a growing sense that these ratings don't paint a full picture.

If there is any indication of television's technical archaicness, it is the fact that compiling viewing analytics is still largely a matter of making informed guesses. Should older demographics become more comfortable with the internet as an entertainment medium, I anticipate that television would soon go the way of the Electrophone.

Are you sure that selliing discs is where the real money comes, when in the previous paragraph you drew having emphasis on saying that in todays context people are watching more an more anime on digital streaming services and other places. It seems highly unlikely that The Real Money is still being made on the ever decreasing amount of Blu-Ray and DVD sales. I was sure an previous Answerman even suggests that streaming and digital deals are more lucrative than ever before.

I sent a question to Answerman last year about it, along with some other points like whether it has distinguishable eras like The Simpsons or The Tonight Show over in the States.

I dont think that would currently be possible. Theres still issues in places where internet streaming is actually not feasible for Television replacement.

Theres also numerous content that is more suited to live watching on tv than it is on streaming watch whenever you want. I think for some sports, reality tv, competitions, and public broadcasts services, local news, talk shows, some game shows, would keep traditional tv viewing going for a while.

Data caps on internet, both land form, and mobile internet, also would inhibit television viewing going away. 3hrs of video content can actually eat a substantial amount of data for people on their cell phone data (for their high speed non throttled speed)

Are you sure that selliing discs is where the real money comes, when in the previous paragraph you drew having emphasis on saying that in todays context people are watching more an more anime on digital streaming services and other places. It seems highly unlikely that The Real Money is still being made on the ever decreasing amount of Blu-Ray and DVD sales. I was sure an previous Answerman even suggests that streaming and digital deals are more lucrative than ever before.

Яeverse wrote:

Are you sure that selliing discs is where the real money comes, when in the previous paragraph you drew having emphasis on saying that in todays context people are watching more an more anime on digital streaming services and other places. It seems highly unlikely that The Real Money is still being made on the ever decreasing amount of Blu-Ray and DVD sales. I was sure an previous Answerman even suggests that streaming and digital deals are more lucrative than ever before.

Adding to what Jonny Mendes already wrote about late night anime being promotion for their source material, you also have to realise that what is valid in US may not necessarily be true in Japan. Many TV shows in Japan (anime included) are put on internet only for limited time. Good example is Digimon Universe, where new episode was put on Youtube, but after a week, the episode was taken out and replaced with newest episode. Add to this almost non-existent reruns in Japan (especially for newest shows) and high prices for home video medias and I wouldn't be surprised if in Japan it was still true that the real money are in home video market, at lest for some titles.

I, too, have been curious to know if there's a bunch of older people constantly chiming in on Twitter about how Doraemon was better in their day and how all the new episodes of Chibi Maruko-chan just don't get it.

But most of those reruns are on cable TV, not on the original free TV. That itself limits access to said anime.

This line doesnt make sense? "The longer the numbers both prove that people are watching, and that the sponsors are reaching the audience they want to reach, the longer they will keep funding production."

But Nielsen's research power doesn't extend beyond the USA