Forum - View topicNEWS: Sega Restructures Consumer Division, Projects 7-Billion-Yen Loss
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GhostShell
Posts: 1009 Location: Richmond, B.C., Canada |
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Yikes! That's a wee bit of a loss. Wonder what game titles will be affected.
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crazychild
Posts: 79 |
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It's my understanding that aren't even going to publish any games in the US that aren't Sonic, Aliens, Total War or Football Manager (never even heard of those last two) for the foreseeable future. That's a real shame because it seems like some of the games they've published have gotten more praise than the games they've been developing themselves the past few years, even if they didn't make that much money. I'm sure losing Marvel's business did a lot of damage to them as well. They had such a great burst of creativity after they first went third party, I wonder what happened. I guess they just couldn't keep up with developing for HD systems and the increasing hostility towards Japanese games
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BorgmanJayce
 Posts: 298 Location: Hades via UK |
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Total War is a RTS series which is quite popular in Europe and Football Manager is a soccer management game which is VERY popular in the UK. In any case, Sega's Western divisions have sucked ass ever since their parent company pulled out of the hardware market mainly because they can hardly be bothered to market their games at all, especially the ones from Japan and also when they do release decent games in Japan, they either a) release them in the West with minimum or no marketing at all or b) never release them outside Japan at all even though there are people willing to buy them! In other words, Sega of America and Sega Europe these days are run by a bunch of pussies who aren't willing to take risks unlike the likes of Ghostlight, Aksys and NISA. Look at it this way, if they end up going under, they'll only have themselves to blame because they didn't adapt to the changing market for videogames. |
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enurtsol
 Posts: 14886 |
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Big J-companies are losing money these days. At least Sega's loss is paltry, compared to Sony, Panasonic, and Sharp in the billion$$!
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Teriyaki Terrier
 Posts: 5689 |
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Wow, now that is a giant amount of loss. Seven billion yen lost, phew boy. Back when I first starting playing video games 18 years ago, Sega was quite the giant and seemingly rolling in money as back then the popular games of today with Sega (Sonic the Hedgehog, Phantasy Star, etc) were just becoming very popular and this meant a tremendous financial increase for Sega.
Times certainly have changed since then though. As expected, but a seven billion yen loss is completely unexpected. |
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GrilledEelHamatsu
 Posts: 703 |
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Damn right! |
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GrilledEelHamatsu
Posts: 703 |
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Please allow me to clarify what's going on at SEGA.
SEGASammy holdings,Inc. has had 3 straight years of strong profit and revenue on domestic product, but its overseas software division(paticulary the American division) has not made much profit. Plus SEGASammy has felt that the oversaturated,stagnated US market isn't worth heavy investment, and believes that companies like Gamestop and Activision Blizzard are monopolizing the market. Sonic Generations preformed less than expected(due to complete rehashed shit like Call of Duty) And folks, $87 million is chump change. SEGASammy's total net worth is an estimate 29.30 billion yen($23.0 billion) These moves only affect the US and Euro markets Sega West, and leaves other markets totally unaffected. SEGASammy is also preparing to reform and expand itself into a new multi conglomerate called "Sega Orbi". Kabushiki Kaisha Sega filed a new multimedia trademark "Orbi" in January of this year. I ask that people read through it thoroughly, as it will begin to help you understand SEGA's future and why they are slowly dismantling their 3rd party division. ORBI Goods and Services IC 009. US 021 023 026 036 038. G & S: coin, bill and card operated photo booths which take photographs and allow the user to receive photographs; photographic machines and apparatus; cinematographic machines and apparatus; optical apparatus and instruments; telecommunication machines and apparatus; mobile phone straps; headphones; batteries and cells; telephone sets; mobile phones; audio cassette and CD players; video cassette recorders and players, compact disc players, digital audio tape recorders and players; DVD players; radios; computers; electronic circuits, magnetic tapes and disks, optical disks, ROM cartridges containing game programs for use with personal computers; electronic circuits, magnetic tapes and disks, optical disks, ROM cartridges containing game programs for use with arcade game machines; computer programs; other electronic machines, apparatus and their parts; video game software; computer game programs; computer games software; video game discs and cartridges; video game programs; game programs for mobile telephones; game software for personal computers; downloadable game programs; downloadable games files; mouse mats; home video games; electronic circuits, CD-ROM containing programs for use with hand-held video game machines; home video game software; game software for hand-held game machines; game equipment sold as a unit for playing a parlour-type computer game; CD-ROM computer game discs and computer programs, namely, software linking digitized video and audio media to a global computer information network, cellular telephone accessories, namely hands-free accessories, cellular telephone covers; records; electronic circuits and CD-ROMs; downloadable music files; downloadable audio files; audio discs and audio tapes; exposed cinematographic films; exposed slide films; slide film mounts; downloadable image files. recorded video discs and video tapes; motion picture films featuring comedy, drama, action, adventure and/or animation, and motion picture films for broadcast on television featuring comedy, drama, action, adventure and/or animation; audio tapes, audio-video tapes, audio video cassettes, audio video discs, and digital versatile discs featuring music, comedy, drama, action, adventure, and/or animation; short motion picture film cassettes featuring comedy, drama, action, adventure and/or animation to be used with hand-held viewers or projectors; downloadable video files; downloadable graphics, Images and music via a global computer network and wireless devices; electronic publications; eyeglasses, sunglasses and cases therefore; downloadable multimedia files, text files; protective helmets; games (apparatus for -) adapted for use with an external display screen or monitor IC 014. US 002 027 028 050. G & S: precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; keyrings; key rings, trinkets and fobs of precious metals; trophies; commemorative shields; coins; personal ornaments; badges of precious metal; ornamental pins; jewellery, namely bracelets, ankle bracelets, brooches, chains, charms, cuff-links, earrings, lapel pins, necklaces, pendants, jewellery boxes and rings; precious stones; clocks and watches; horological and chronometric instruments; cuff links; buckles for watch straps; watch straps IC 016. US 002 005 022 023 029 037 038 050. G & S: industrial packaging containers of paper; gift bags, gift boxes; paper party decorations, namely, paper napkins, paper place mats, crepe paper, invitations, paper table cloths, paper cake decorations; coasters of paper; banners of paper; flags of paper; hygienic paper; towels of paper; hand towels of paper; handkerchiefs of paper; paper, cardboard and goods made from these materials, not included in other classes; gift wrap; plastic materials for packaging (not included in other classes); sticker; notebooks;stationery and study materials; adhesives for stationery or household purposes; artists' materials; paint brushes; office requisites (except furniture); instructional and teaching material (except apparatus); writing paper, envelopes, note cards; writing implements; pens, pencils, cases therefore, erasers, crayons, markers, coloured pencils, painting sets, chalk and chalkboards;greetings cards, address books, scratch paper; ticker file; personal organisers; photograph albums; gift tags; pencil cases; magazines; posters; calendars; books; printed publications; catalogues; programmes; comic books, childrens' books; colouring books; children's activity books; bookbinding material; book covers, book marks, calendars, gift wrapping paper; maps; printed tour guides, printed brochures and programs; collectable cards; collectable trading cards and stickers;trading cards; diaries; photographs; photograph stands; mounted and/or unmounted photographs; postcards; transfers; lithographs; decals; heat transfers; printed transfers for embroidery or fabric appliqués; printed patterns for costumes, pajamas, sweatshirts and t-shirts IC 018. US 001 002 003 022 041. G & S: industrial packaging containers of leather; leather and imitations of leather, and goods made of these materials and not included in other classes; leather and fur (unworked or semi-worked); animal skins, hides; clothing for domestic pets; leather belts bags and the like; pouches and the like; card cases; key cases; purses; wallets; backpacks; travel luggage; trunks and travelling bags; rucksacks; vanity cases, not fitted; umbrellas, parasols and their parts; walking sticks; canes; metal parts of canes and walking-sticks; walking cane handles; whips, harness fittings and saddlery IC 020. US 002 013 022 025 032 050. G & S: goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics; cushions, including air cushions, pet cushions, neck support cushions, seat cushions; divans mats; japanese floor cushions; pillows; support pillows for use in baby car safety seats; support pillows for use in baby seating; water pillows, other than for medical purposes; air pillows, not for medical purposes; neck pillows, other than for medical or surgical use; scented pillows; stuffed pillows, sleeping bags; inflatable pillows; inflatable publicity objects; mattresses; bedding, except linen; drinking straws; hand-held flat fans; hand-held folding fans; furniture; mirrors; picture; office furniture; wall plaques; key cards; bamboo, bamboo curtains and bamboo blinds; bead curtains; cases storage containers; trunks and chests; cabinets; chairs; desks and tables; dressing tables; easy chairs; beds and water beds; bed fittings not of metal; bedsteads; furniture screens; clothes hooks and coat hangers; coat stands; garment covers; door fittings and door furniture; flower stands; footstools; hat stands; display boards; bottle caps not of metal; bottle casings of wood; bottle racks; magazine racks; plate racks; mirror tiles; trays not of metal; boxes of wood and/or plastic; packaging containers of plastic; containers of wood and of plastic, high chairs for babies; playpens for babies and walkers for infants; mobiles; cots; cradles and cribs; chimes; statuettes and figurines of wood wax, plasters and of plastic; works of art of wood, wax, plaster and of plastic. indoor window blinds; blinds; picture frames IC 021. US 002 013 023 029 030 033 040 050. G & S: boxes for sweetmeats; bread baskets, domestic teapots; thermally insulated containers for food; fruit cups; mess-tins; table plates; tankards; ceramics for household purposes; glass bowls; pot lids; sake cups; saucers;tableware; basins; bottles; boxes of glass; butter dishes; butter-dish covers; candy boxes; cheese-dish covers; coffee services; coffeepots; non-electric containers for household or kitchen use; cookie jars; covers for dishes; crockery cups; cups of paper or plastic; dishes and plates; disposable table plates; drinking glasses; earthenware; epergnes goblets; hot pots, not electrically heated; jugs; kitchen containers; kitchen urns; kitchen utensils; paper plates; picnic baskets (fitted -), including dishes; porcelain ware; salad bowls; srvices; soup bowls; tea caddies; tea services; lunch boxes; mug coasters; coasters, not of paper and other than table linen; utensils for household purposes; glass; piggy banks, not of metal; cosmetic and toilet utensils; toothbrushes; ornaments, statuettes and figurines of ceramics; ornaments, statuettes and figurines of glass; ornaments, statuettes and figurines of porcelain; ornaments, statuettes and figurines of earthenware IC 024. US 042 050. G & S: household linen; personal articles of woven textile; towels; handkerchiefs; mosquito nets; bedsheets; bedspreads; duvet covers; cushion covers; sleeping bags for children; futon and quilts; futon and quilts cases; futon ticks; pillowcases; blankets; covers for cushions; table napkins of textile; dish cloths; banners and flags (not of paper); toilet seat covers of textile; seat covers of textile; wall hangings of textile; curtains; table cloths; draperies; labels of cloth; coasters IC 025. US 022 039. G & S: clothing (other than kimono), namely, t-shirts, shirts, sweaters, sweatshirts, jackets, pajamas, coats, swimwear, mufflers, gloves, scarves, neck ties, belts (clothing), socks, underwear, pants, jeans, shorts, skirts, underpants, robes; shoes and boots; footwear; beach shoes; boots; galoshes; half-boots; lace boots; sandals; sneakers; shoes; sports shoes; wooden shoes; high-heel shoes; masquerade costumes; play costumes; clothes for sports; boots for sports other than horse-riding boots; headgear; headwear, namely, hats and caps IC 028. US 022 023 038 050. G & S: amusement machines and apparatus for use in amusement parks (other than arcade video game machines); arcade video game machines; electronic circuits, magnetic tapes and disks, optical disks, ROM cartridges and other recording media containing game programs for use with arcade video game machines; arcade video game machines other than those adapted for use with an external display, screen or monitor; electronic circuits, magnetic tapes and disks, optical disks, ROM cartridges and other recording media containing game programs for use with arcade video games; amusement game machines; amusement apparatus for use in arcades; stand alone video output game machines; pinball game machines; coin or counter operated arcade games; vehicle toys; electronic toys; hand-held games with liquid crystal displays; stuffed toys; toys; dolls; developmental toys; play sets and accessories for dolls; stuffed plush dolls; collectable range of toys and dolls; collectable range of stuffed plush toys; action figures and accessories; toy zip guns; toy bakeware and toy cookware; toy banks; toy snow globes; toy action figures and dolls; clothing and accessories for toy action figures and dolls; educational toys and playthings; hand held electronic games; handheld game apparatus with liquid crystal displays; electronic hand-held game units; puzzles; jigsaw and manipulative puzzles; plastic toys; toy figurines; action figures; action figure toys; toy models; bath toys; inflatable toys; Christmas crackers; Christmas ornaments; Christmas tree ornaments; decorations for Christmas trees; kites; puppets; paper party favours; paper hats; paper face masks; masquerade and Halloween masks;costumes being childrens' playthings; go games; Japanese playing cards. Japanese chess; dice; Japanese dice games; cups for dice; diamond games; chess games; checkers; conjuring (magic/illusion) apparatus; dominoes; playing cards; mah-jong; game equipment sold as a unit for playing a board game, a card game, a manipulative game, a parlour game, a parlour-type computer game, an action type target game; board games; trading cards game; game cards; slot machines(amusement machines); other game machines and apparatus; billiard equipment; darts; digital darts; automatic slot machines; coin slot machines; slot machines(gaming devices); gaming machines;sports equipment; gymnastic and sporting articles not included in other classes; skateboards; wheeled toys; scooters, bicycles and tricycles for playsit on rides; kites; ice skates; water squirting toys; balls, namely, playground balls, soccer balls, baseballs, basketballs; play balloons; baseball gloves; surfboards; swimming floats for recreational use; kickboard flotation devices for recreational use; swim boards for recreational use; swim fins; knee pads; elbow pads; games other than those adapted for use with an external display screen or monitor; balloons IC 029. US 046. G & S: milk products; butter; butter cream; cheese; cream (whipped -); cream; milk; milk beverages, milk predominating; yogurt; frozen vegetables; frozen fruits; processed vegetables and fruits; jams; fruit jellies; potato chips; curry, stew and soup mixes; dried flakes of laver for sprinkling on rice in hot water; seasoned powder for sprinkling on rice IC 030. US 046. G & S: tea; coffee and cocoa; confectionery, bread and buns, cakes; pancakes; ice cream; chocolate; cookies; popcorn; vinegar; worcester sauce; meat gravies; ketchup; sauces; tomato sauce; white sauce; mayonnaise; ice cream mixes; sherbet mixes; farinaceous foods; breakfast cereals; spaghetti; macaroni; fruit jellies(confectionery); Chinese stuffed dumplings; sandwiches; Chinese steamed dumplings; sushi; hamburgers; pizzas; box lunches; hot dogs; meat pies; ravioli; instant confectionery mixes IC 032. US 045 046 048. G & S: beer; carbonated drinks; fruit juices; aerated water; mineral water; soda water; whey beverages; vegetable juices IC 041. US 100 101 107. G & S: sporting and cultural activities; providing education, entertainment and cultural activities; production, presentation and distribution of audio, video, still and moving images and data; publishing services (including electronic publishing services); organization, production and presentation of shows, competitions, games, concerts, exhibitions and events; education; providing of training; organization, production and presentation of competitions; organization, production and presentation of exhibitions for cultural or educational purposes; publication of books; educational and instruction services relating to arts, crafts, sports or general knowledge; arranging, conducting and organization of seminars; providing electronic publications; planning or arrangement of showing movies, shows, plays or musical performances; providing information relating to planning or arrangement of showing movies, shows, plays or musical performances; movie showing, movie film production, or movie film distribution; production of video tape film in the fields of education, culture, entertainment or sports; providing amusement facilities; providing amusement arcades; providing amusement parks; providing on-line games; providing games by using telecommunication via the computer terminal or mobile phones; provision of discussion forums; organization, production and presentation of game events; entertainment; entertainment information; providing information about amusement facilities; entertainment services, namely, providing on-line games and on-line computer games; entertainment services, namely, conducting a game of chance simultaneously at multiple, independent gaming establishments, on-line computer games and/or on-line video games; providing on-line non-downloadable comics; providing information on computer game strategies and/or video game strategies via computer networks and/or global communication networks. providing information on entertainment in the field of computer games, video games, card games, animated cartoons, comics, novels and/or magazines; providing information on on-line games, on-line non-downloadable magazines in the field of computer games, video games, cartoons and/or general entertainment; information, advisory and consultancy services relating to all the aforesaid; providing facilities for movies, shows, plays, music or educational training; rental of motion pictures; rental of cinematographic machines and apparatus; rental of records or sound-recorded magnetic tapes; rental of image-recorded magnetic tapes; rental of toys; rental of amusement machines and apparatus; rental of game machines and apparatus IC 043. US 100 101. G & S: providing temporary accommodations; providing foods and beverages; cafeterias; restaurants; snack-bars; providing conference rooms; providing facilities for exhibitions; rental of cooking equipment for industrial purposes; rental of industrial dish drying machines; rental of dish washing machines for industrial purposes; rental of non-electric cooking heaters; rental of kitchen worktops; rental of sinks Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM Serial Number 85517210 Filing Date January 16, 2012 Filing Basis 1B;44D Original Filing Basis 1B;44D Owner (APPLICANT) Kabushiki Kaisha Sega DBA Sega Corporation CORPORATION JAPAN 1-2-12 Haneda Ohta-ku Tokyo JAPAN 1448531 Attorney of Record Michael R. Rizzo Priority Date January 10, 2012 Description of Mark Color is not claimed as a feature of the mark. The mark consists of a graphic design composed of the letters "O"-"R"-"B"-"I" in a highly stylized font. Type of Mark TRADEMARK. SERVICE MARK Register PRINCIPAL Live/Dead Indicator LIVE From that standpoint, Sega is not only shuttering its multiplatform overseas division and shrinking it down to digital content, but they are slowly dissolving it to make way for overseas divisions of SEGA Orbi, in that eventual case, the drop in Operating Income will save the company substantial budget and help them be able to invest in hardware. |
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pokefreaks
 Posts: 45 |
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I think they will focus less on Western oriented games like "Binary Domain" for a while. Hope Vocaloid games won't be affected by this incident since they do well in Japan and we can also easily import the PlayStation Project Diva games.
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Primus
 Posts: 2814 Location: Toronto |
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From what I've heard the majority of this company's money comes from the Sammy side, which makes me wonder how long it'll be until the divorce.
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