Yu-Gi-Oh! Infuses California Vibe in Jewlery and Apparel

King Ice and YoungLA will develop new Yu Gi Oh! products featuring a dynamic synergy between
Southern California-inspired fashion and jewelry

NEW YORK, NY July 25, 2024 – Konami Cross Media NY, Inc. will bring a Los Angeles vibe to new lines of Yu Gi Oh! merchandise in the jewelry and apparel categories. Deals have been signed with King Ice and YoungLA, both Los Angeles-based companies with successful track records of working with top brands in pop culture to create original merchandise that fans adore.

The announcement was made today by Jennifer Coleman, Vice President of Licensing and Marketing at Konami Cross Media NY, which handles licensing for the popular Anime franchise outside of Asia.

King Ice, an industry leading tastemaker known for curating trends from hip-hop and streetwear culture in the jewelry and accessory business, will introduce an exclusive line of branded Yu Gi Oh! products and uniquely designed collections ranging from chains, pendants, bracelets and rings. King Ice remains the most influential street wear jewelry brand, having worked on many collabs with various brands such as Sonic the Hedgehog, Snoop Dogg, Notorius B.I.G. and Wu-Tang among others. Their products can be found in major retailers including: Zumiez, Urban Outfitters and hundreds of boutiques across the globe.

YoungLA, which started as a fitness brand and transitioned into a lifestyle clothing company that stands out for its unique approach to fitness and street-style fashion, has been tapped to develop several lifestyle collections, including Yu Gi Oh! T-Shirts, shorts, joggers, hoodies and fleeces. Following the global pandemic, YoungLA has capitalized on the rise in lifestyle clothing especially among Gen Z. Their new Yu Gi Oh! collection will target anime fans.

“Working with King Ice and YoungLA, provides the Yu Gi Oh! brand with new product categories that appeals to the Gen Z demographic, who are actively engaging with the IP,” said Coleman. “For over a decade, King Ice has been the leading industry tastemaker in creating premium wearable art that bridges the gap between artist, culture and people while YoungLA are producing premium quality apparel at an affordable price and we believe our fans will welcome a chance to own these product lines ”

About Yu Gi Oh!
Yu Gi Oh! is a true global phenomenon and perennial fan favorite. Ready to celebrate 25 years of the Yu Gi Oh! card game and amassing a fervent following, the brand continues to flourish with each new series and expansion. To date, fans have engaged by reading the Manga, watching more than 1,000 Yu Gi Oh! Anime episodes across eight series and downloading Yu Gi Oh! DUEL LINKS or Yu Gi Oh! MASTER DUEL. Fans have also supported the brand at the box office, retail and they have played with and purchased over 25 billion units of the Yu Gi Oh! TRADING CARD GAME! The future is bright for this Anime franchise with a robust slate of new content, games and merchandise planned for release that will continue to engage and entertain audiences globally.