Beyblade Takes Innovation to a New Level with the Launch of the Beyblade Burst Quadstrike Thunder Edge Battle Set

Sneak peek at season 7 of BEYBLADE BURST animated series released today
(PAWTUCKET, RI) December 1, 2022 - Hasbro, Inc (NASDAQ:HAS) is launching players into the future of BEYBLADE battling with today's reveal of the all-new BEYBLADE BURST QUADSTRIKE THUNDER EDGE BATTLE SET, featuring next-level QuadStrike innovation with an updated integrated physical and digital play experience. In celebration of the latest battle set, fans can also get a first look at the upcoming season of the BEYBLADE BURST animated series, which premieres in spring of 2023, in a trailer released today by ADK Emotions NY[MK1] .

“Season seven of BEYBLADE BURST brings all-new adventures and epic battles that we're thrilled to share with fans,” said an ADK Emotions representative. “The launch of this all-new BEYBLADE BURST QUADSTRIKE Thunder Edge Battle Set by Hasbro is the perfect way to get involved in the action.”

The BEYBLADE BURST QUADSTRIKE Thunder Edge Battle Set unleashes the energy of QuadStrike, enhancing 4-in-1 top customization with elevated Armor Tips designed for a fiercer, more intense battle. Players can configure the top in four separate ways, giving four modes to strategize, customize, battle and win. Bladers can build the best configuration, rise to the fundamental challenge, and overpower opponents to take the Beymaster title. Included in the BEYBLADE BURST QUADSTRIKE Thunder Edge Battle Set is the Lightning Pandora Endless QuadStrike top, which appears in the upcoming seventh season of the BEYBLADE BURST animated series. In advance of the BEYBLADE BURST QUADSTRIKE Thunder Edge Battle Set, Hasbro will also release the new QuadStrike line of battling tops throughout the month of December.

Players can extend the BEYBLADE experience beyond the battle set and series by scanning a code on BEYBLADE BURST tops to unlock them and mix and match with other components in the BEYBLADE BURST app. Scanning the code on the BEYBLADE BURST Beystadiums also leads to virtual battles in an epic stadium atmosphere in the app.

Originated in 1999, the BEYBLADE franchise was inspired by traditional Japanese tops called “Bei-Goma” and designed by Toymaker Tomy Company, Ltd. with a modern battling top system. Since then, the brand has been an international phenomenon in over 80 countries, with three full generations to date— BEYBLADE, Beyblade: Metal Fusion, and current generation BEYBLADE BURST. The BEYBLADE universe continues to evolve and expand through innovative animated episodic content, social media imprints, digital and physical gaming components, consumer products, live events and a robust licensing and merchandising program.

Learn more about BEYBLADE at Beyblade.Hasbro.com and purchase the Beyblade Burst QuadStrike Thunder Edge Battle Set everywhere, toys are sold this January. Fans can also purchase other Beyblade Burst QuadStrike items starting in December. More information on BEYBLADE BURST season seven can be found at Beyblade.com.

More about BEYBLADE BURST Season 7:
The stage is set for a masquerade tournament, but the Dark Prince isn't the only belle at this ball! Enter: the masked Blader known as 'Quadra.' Wielding her elemental Bey, Lightning Pandora, Quadra has defeated every foe to come her way. Meanwhile, Quadra's brother, Pax, is busy studying the elemental powers radiating from a series of mysterious ruins nearby. Bel might be the Dark Prince, but this adventure is full of even darker secrets!

About Hasbro:
Hasbro is a global branded entertainment leader whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World's Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit www.corporate.Hasbro.com.

© 2022 Hasbro, Inc. All Rights Reserved.

About ADK Emotions:
ADK Emotions NY Inc., a New York-based subsidiary of ADK Emotions Inc., is a contents and rights management company specializing in bringing Japanese animated IP (“anime”) to the global market. From media placement and marketing, to creative planning, localization, and merchandise licensing, we help partners navigate the complexities of global distribution in order to bring engaging anime titles to a new and expanding demographic. Through deeper collaboration with our broad network of partners, we are building a content business that moves audiences worldwide.

About TOMY:
Tomy Company, Ltd. (TOMY) was founded in 1924. TOMY is a comprehensive toy and content company that produces a wide variety of products and characters for Generations of families have enjoyed our all-time favorites such as Plarail, Tomica, and Licca, and such toy lines Toymaker TOMY will continue to make products which reflect the changing times as we Toymaker TOMY will continue to make products which reflect the changing times as we fulfill our Corporate Mission which is to "create new value from play" for people all over the world.