Pocky K.O. Challenge is a Hit with Street Fighter™ V: Arcade Edition Fans at Capcom Cup 2019
Pocky and Street Fighter V's First Global esports Partnership Successfully Concludes
The first esports partnership between the two major Japanese brands has ended and left esports professionals and fans feeling full of happiness. Their collaboration at CAPCOM Cup 2019 this past December was an absolute success. If you don't know already, a Pocky K.O. is when a player defeats their opponent while maintaining their own health bar in the Pocky ratio. This means that the player's missing health will resemble the chocolate portion of a Pocky and their remaining health will resemble the biscuit stick.
To commemorate their collaboration, this year's CAPCOM Cup featured a special exhibition from top SFV pros that took each other on in the Pocky K.O. Challenge. The exhibition was fought using Street Fighter V Pocky EDITION, with an exclusive Pocky themed user interface. Participating pro players were 801 STRIDER, ROBTV and a special guest Kenny Omega. All competitors battled fiercely, but ultimately the Pocky K.O. Champion was ROBTV who received Winner cup. ROBTV showed us a truly intense Pocky K.O.. The winner expressed “I'm the best Pocky(Edition) player in the world! ” interviewed by James Chen, the voice of Street Fighter. “Obviously we always play the game extremely seriously. Doing Pocky K.O. Challenge was really refreshing to be able to have fun. It was definitely challenging but enjoyed a lot ” he also mentioned at the individual interview.
The arena was packed with SFV and Pocky fans. Crowds bubbled with anticipation and roared with excitement whenever a Pocky K.O. was scored. In addition, fans were able to watch the action at home via Twitch and YouTube. Fans from around the globe tuned in to watch the exhibition. CAPCOM Cup also featured demo stations where attendees could openly experience SFV Pocky EDITION themselves. Fans got fired up as many scored amazing Pocky K.O.s. Luffy, who ranked 13th in CAPCOM Cup 2019, commented ”As a pro gamer, we always play games very seriously, and I go to play with my friends for fun! It was very fun actually.” And other challengers said “Experience is very fun, I really like the challenge”, ”Greatly difficult but it was a fun game absolutely”.
Throughout the Pocky K.O. Challenge campaign players were invited to upload videos of their Pocky K.O.'s and share them on Twitter with the hashtag #PockyKO. A lot of players from all over the world shared videos of their Pocky K.O. kills to Twitter. During the CAPCOM Cup, videos from 11 lucky fans were showcased for attendees and viewers on Twitch and YouTube. In addition, popular influencers including Justin Wong, Cross Counter TV, JohnCrofts and more stepped up to the Pocky K.O. challenge and shared their footage, take a look at some captures of the highlights in the following.
The campaign garnered global exposure as news of its success was picked up by esports Observer, Gaming Trend, Geek Culture, Hollywood Reporter and more. CAPCOM reports that they are content with how the collaboration turned out. “It was a very crazy idea but also a very creative project and we were able to achieve a great result as a Street Fighter team. I'm grateful for the collaboration on the project.” said Mr. Shuhei Matsumoto, Producer of the Street Fighter V.
Pocky “shared happiness” with CAPCOM Cup attendees as limited-edition SFV design Pocky packages were distributed to fans. These gift treats were wrapped in a special graphic package featuring an illustration of classic Street Fighter characters Ryu and Chun-Li sharing a pack of Pocky. Pocky gained a valuable foothold in the esports community as it established itself as the perfect snack to eat in between games and while watching. The snack's unique biscuit stick keeps the delicious chocolate from covering a player or person's fingers, while also providing a satisfying crunch to each bite. The collaborative SFV design Pocky packages are available for purchase now!
See below for details:
● Available online from December 13th (Subject to availability) Online Purchase: Asian Food Grocer ( https://www.asianfoodgrocer.com/glico-streetfighter-crate).
● Available in-stores from January 13th (Subject to availability) Participating Retailers: Select It's Sugar, Hot Topic and FYE locations
About Pocky
Pocky Chocolate was released in 1966 and promoted as the world's first chocolate stick biscuit. Pocky is so shareable that you'll want to share it with your friends and family any time, and anywhere. Pocky is all about 'Share happiness!' Let's all share Pocky and bring happiness around the world. http://pocky.glico.com/info/
About Ezaki Glico
Ever since the launch in 1922 of the nutritious, fortified Glico caramel in its distinctive red box, the business activities of Ezaki Glico Co., Ltd. adhered to the corporate philosophy of 5 Press Release "Enhancing Public Health Through Food." Upon the 70th anniversary of the Glico Group in 1992, this same spirit and dedication was incorporated into the revised corporate philosophy of "A Wholesome Life in the Best of Taste." Glico caramel – the company's first product – incorporates the innovative creativeness of Mr. Riichi Ezaki, the company's founder. Ever since the beginning, the entire staff has likewise been heartily dedicated to further enhancing people's health and quality of life. This has led to the expansion of business lines beyond confectionery to include ice cream products, processed foods, desserts, milk products, baby formula, food ingredients, and raw materials for cosmetic and health products.
About Glico USA Corporation
Ezaki Glico USA Corporation was established in California, the United States of America in 2003 to further our business in the United States. https://www.glico.com/us/ About Street Fighter Street Fighter was first released as an arcade game in 1987. This was followed up in 1991 with the smash hit Street Fighter II, whose innovative battle system generated mass excitement. In 2018, CAPCOM launched Street Fighter V: Arcade Edition, which is the latest installment in the series. Overall, the series now boasts cumulative total shipments of 43 million units worldwide (as of September 30, 2019), highlighting the global appeal of the property today. Further, in recent years, the series has increased its presence as a driving force in the esports fighting game genre. ©CAPCOM U.S.A., INC. 2016, 2019 ALL RIGHTS RESERVED.
About CAPCOM
CAPCOM is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including groundbreaking franchises Resident Evil™, Monster Hunter™, Street Fighter™, Mega Man™, Devil May Cry™ and Ace Attorney™. CAPCOM maintains operations in the U.S., U.K., Germany, France, Hong Kong, Taiwan and Tokyo, with corporate headquarters located in Osaka, Japan. More information about CAPCOM and its products can be found at www.CAPCOM.com or www.CAPCOM-unity.com. CAPCOM, the CAPCOM logo, Ace Attorney, Devil May Cry, Mega Man, Monster Hunter and Resident Evil are either registered trademarks or trademarks of CAPCOM Co., Ltd., in the U.S. or other countries. Street Fighter is a registered trademark of Capcom U.S.A., Inc. All other marks are the property of their respective owners.
The first esports partnership between the two major Japanese brands has ended and left esports professionals and fans feeling full of happiness. Their collaboration at CAPCOM Cup 2019 this past December was an absolute success. If you don't know already, a Pocky K.O. is when a player defeats their opponent while maintaining their own health bar in the Pocky ratio. This means that the player's missing health will resemble the chocolate portion of a Pocky and their remaining health will resemble the biscuit stick.
To commemorate their collaboration, this year's CAPCOM Cup featured a special exhibition from top SFV pros that took each other on in the Pocky K.O. Challenge. The exhibition was fought using Street Fighter V Pocky EDITION, with an exclusive Pocky themed user interface. Participating pro players were 801 STRIDER, ROBTV and a special guest Kenny Omega. All competitors battled fiercely, but ultimately the Pocky K.O. Champion was ROBTV who received Winner cup. ROBTV showed us a truly intense Pocky K.O.. The winner expressed “I'm the best Pocky(Edition) player in the world! ” interviewed by James Chen, the voice of Street Fighter. “Obviously we always play the game extremely seriously. Doing Pocky K.O. Challenge was really refreshing to be able to have fun. It was definitely challenging but enjoyed a lot ” he also mentioned at the individual interview.
The arena was packed with SFV and Pocky fans. Crowds bubbled with anticipation and roared with excitement whenever a Pocky K.O. was scored. In addition, fans were able to watch the action at home via Twitch and YouTube. Fans from around the globe tuned in to watch the exhibition. CAPCOM Cup also featured demo stations where attendees could openly experience SFV Pocky EDITION themselves. Fans got fired up as many scored amazing Pocky K.O.s. Luffy, who ranked 13th in CAPCOM Cup 2019, commented ”As a pro gamer, we always play games very seriously, and I go to play with my friends for fun! It was very fun actually.” And other challengers said “Experience is very fun, I really like the challenge”, ”Greatly difficult but it was a fun game absolutely”.
Throughout the Pocky K.O. Challenge campaign players were invited to upload videos of their Pocky K.O.'s and share them on Twitter with the hashtag #PockyKO. A lot of players from all over the world shared videos of their Pocky K.O. kills to Twitter. During the CAPCOM Cup, videos from 11 lucky fans were showcased for attendees and viewers on Twitch and YouTube. In addition, popular influencers including Justin Wong, Cross Counter TV, JohnCrofts and more stepped up to the Pocky K.O. challenge and shared their footage, take a look at some captures of the highlights in the following.
The campaign garnered global exposure as news of its success was picked up by esports Observer, Gaming Trend, Geek Culture, Hollywood Reporter and more. CAPCOM reports that they are content with how the collaboration turned out. “It was a very crazy idea but also a very creative project and we were able to achieve a great result as a Street Fighter team. I'm grateful for the collaboration on the project.” said Mr. Shuhei Matsumoto, Producer of the Street Fighter V.
Pocky “shared happiness” with CAPCOM Cup attendees as limited-edition SFV design Pocky packages were distributed to fans. These gift treats were wrapped in a special graphic package featuring an illustration of classic Street Fighter characters Ryu and Chun-Li sharing a pack of Pocky. Pocky gained a valuable foothold in the esports community as it established itself as the perfect snack to eat in between games and while watching. The snack's unique biscuit stick keeps the delicious chocolate from covering a player or person's fingers, while also providing a satisfying crunch to each bite. The collaborative SFV design Pocky packages are available for purchase now!
See below for details:
● Available online from December 13th (Subject to availability) Online Purchase: Asian Food Grocer ( https://www.asianfoodgrocer.com/glico-streetfighter-crate).
● Available in-stores from January 13th (Subject to availability) Participating Retailers: Select It's Sugar, Hot Topic and FYE locations
About Pocky
Pocky Chocolate was released in 1966 and promoted as the world's first chocolate stick biscuit. Pocky is so shareable that you'll want to share it with your friends and family any time, and anywhere. Pocky is all about 'Share happiness!' Let's all share Pocky and bring happiness around the world. http://pocky.glico.com/info/
About Ezaki Glico
Ever since the launch in 1922 of the nutritious, fortified Glico caramel in its distinctive red box, the business activities of Ezaki Glico Co., Ltd. adhered to the corporate philosophy of 5 Press Release "Enhancing Public Health Through Food." Upon the 70th anniversary of the Glico Group in 1992, this same spirit and dedication was incorporated into the revised corporate philosophy of "A Wholesome Life in the Best of Taste." Glico caramel – the company's first product – incorporates the innovative creativeness of Mr. Riichi Ezaki, the company's founder. Ever since the beginning, the entire staff has likewise been heartily dedicated to further enhancing people's health and quality of life. This has led to the expansion of business lines beyond confectionery to include ice cream products, processed foods, desserts, milk products, baby formula, food ingredients, and raw materials for cosmetic and health products.
About Glico USA Corporation
Ezaki Glico USA Corporation was established in California, the United States of America in 2003 to further our business in the United States. https://www.glico.com/us/ About Street Fighter Street Fighter was first released as an arcade game in 1987. This was followed up in 1991 with the smash hit Street Fighter II, whose innovative battle system generated mass excitement. In 2018, CAPCOM launched Street Fighter V: Arcade Edition, which is the latest installment in the series. Overall, the series now boasts cumulative total shipments of 43 million units worldwide (as of September 30, 2019), highlighting the global appeal of the property today. Further, in recent years, the series has increased its presence as a driving force in the esports fighting game genre. ©CAPCOM U.S.A., INC. 2016, 2019 ALL RIGHTS RESERVED.
About CAPCOM
CAPCOM is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including groundbreaking franchises Resident Evil™, Monster Hunter™, Street Fighter™, Mega Man™, Devil May Cry™ and Ace Attorney™. CAPCOM maintains operations in the U.S., U.K., Germany, France, Hong Kong, Taiwan and Tokyo, with corporate headquarters located in Osaka, Japan. More information about CAPCOM and its products can be found at www.CAPCOM.com or www.CAPCOM-unity.com. CAPCOM, the CAPCOM logo, Ace Attorney, Devil May Cry, Mega Man, Monster Hunter and Resident Evil are either registered trademarks or trademarks of CAPCOM Co., Ltd., in the U.S. or other countries. Street Fighter is a registered trademark of Capcom U.S.A., Inc. All other marks are the property of their respective owners.
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